Director- Marketing

📌 Core Information

🔹 Job Title: Director - Marketing

🔹 Company: Adtalem Global Education

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Hybrid (3 in-office days, 2 remote days per week)

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Leading creative, content, and digital marketing strategy for Adtalem Elevate
• Improving lead to enrollment performance through lead scoring and nurturing
• Managing marketing activities for strategic partners in the healthcare field
• Collaborating with cross-functional teams and external agencies
• Building and refining dashboards and data reporting for performance tracking

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in a complex or matrix environment and be comfortable working in a highly regulated environment.

📋 Key Responsibilities

✅ Lead the creative, content, and digital marketing strategy for Adtalem Elevate

✅ Build and refine lead scoring and warming strategies to convert leads to enrolled students

✅ Support marketing efforts for tradeshows, partner site visits, and job fairs

✅ Develop strategies for enabling strategic partners to conduct independent marketing on Adtalem's behalf

✅ Architect creative and content roadmaps for email, paid, and owned channels

✅ Evaluate and drive creative storytelling with channel and platform best practices

✅ Create and review monthly and annual budgets

✅ Oversee owned channel creative for social media, CRM, events, and direct mail

✅ Implement data and reporting for optimization, learning, and agile testing plans

✅ Work with the alumni team to develop content-based marketing activities for alumni engagement

✅ Collaborate with channel leads, institutional marketing teams, product teams, finance, and compliance

✅ Manage agency relationships, including budget management, day-to-day operations, scope, and contract oversight

✅ Establish and build productive and efficient processes for workflow and project management in the Creative and Content Center of Excellence (COE)

✅ Explore and implement loyalty programs for partners, alumni, and students to drive enrollment across the student lifecycle

✅ Partner with agencies to develop and shepherd Brand campaign ideas for full-funnel creative needs

ASSUMPTION: This role requires a strong understanding of market research and insights, as well as the ability to implement performance data reporting. The ideal candidate will have experience in building and refining lead-generating marketing programs and managing budgets.

🎯 Required Qualifications

Education: Bachelor's degree required

Experience: At least 10+ years of experience leading brand or creative strategy

Required Skills:

• Proven experience in B2C marketing
• Experience understanding market research and insights, as well as the implementation of performance data reporting
• Experience leading the development and production of multi-channel paid media campaigns
• Proven experience in building and refining lead scoring and warming programs that improved conversion
• Proven knowledge of lead-generating marketing programs, including direct mail, seminars, trade shows, events, and online campaigns
• Must have experience developing and managing a budget and understanding financial implications of marketing programs
• Excellent project management skills with the ability to manage multiple projects simultaneously
• Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders
• Ability to interface with people at all levels within the organization
• High level of enthusiasm and dynamism, functions well in a team-driven and highly creative environment
• Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization

Preferred Skills:

• Agency experience or experience managing agency resources
• Experience working in a complex or matrix environment
• Ability to work in a fast-paced, highly regulated environment

ASSUMPTION: The ideal candidate will have experience in B2C marketing, budget management, and multi-channel campaign development. They will also be comfortable working in a fast-paced, highly regulated environment and have experience managing agency resources.

💰 Compensation & Benefits

Salary Range: $100,171.61 - $175,761.85 per year (based on experience and location)

Benefits:

• Health, dental, vision, life, and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem's Flexible Time Off (FTO) Policy
• 12 Paid Holidays

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 in-office days, 2 remote days per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role with the given experience level and location. The actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs

Company Size: 10,001+ employees (Global)

Founded: Not specified

Company Description:

• Adtalem Global Education (NYSE: ATGE) is a leading medical and healthcare education provider
• Partners with organizations in the healthcare industry to solve critical workforce talent needs
• Empowers a global population of learners to achieve their goals and make inspiring contributions to their communities

Company Specialties:

• Medical and healthcare education
• Workforce talent solutions
• Global access to knowledge

Company Website: http://www.adtalem.com

ASSUMPTION: Adtalem Global Education is a large, global company with a focus on providing access to knowledge that transforms lives and enables careers. The company partners with organizations in the healthcare industry to solve critical workforce talent needs by expanding access to education, certifications, and upskilling programs at scale.

📊 Role Analysis

Career Level: Senior-level management (Director)

Reporting Structure: Reports directly to the COO, Adtalem Elevate and is an active member of the Creative and Content Center of Excellence (COE)

Work Arrangement: Hybrid (3 in-office days, 2 remote days per week, with a transition to 4 in-office days starting Q1 2025)

Growth Opportunities:

• Potential to grow within the marketing department or the broader organization
• Opportunities to collaborate with cross-functional teams and external agencies
• Chance to make a significant impact on the company's marketing efforts and overall success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to grow within the marketing department or the broader organization. The ideal candidate will be proactive, innovative, and strategic in their approach to marketing and be able to work effectively with cross-functional teams and external agencies.

🌍 Location & Work Environment

Office Type: Hybrid (3 in-office days, 2 remote days per week, with a transition to 4 in-office days starting Q1 2025)

Office Location(s): Chicago, Illinois, United States

Geographic Context:

• Chicago, Illinois, United States
• Midwest region of the United States
• Large city with a diverse population and a strong job market

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 in-office days, 2 remote days per week)

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility. The ideal candidate will be comfortable working in a hybrid environment and be able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Marketing strategy and creativity
• Leadership and collaboration skills
• Budget management and financial acumen
• Data-driven decision-making
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Be prepared to discuss your approach to marketing strategy, budget management, and data-driven decision-making
• Research the company and be ready to discuss how your values and career goals align with Adtalem's mission and culture

ATS Keywords: Marketing strategy, creative direction, lead scoring, B2B marketing, brand campaigns, project management, data reporting, budget management, collaboration, market research, performance data, alumni engagement, agency management, multi-channel campaigns, stakeholder management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and creativity, leadership and collaboration skills, budget management and financial acumen, data-driven decision-making, and alignment with company values and culture. The ideal candidate will have a strong understanding of marketing strategy, budget management, and data-driven decision-making, as well as the ability to work effectively with cross-functional teams and external agencies.

🛠️ Tools & Technologies

• Microsoft Office/Teams
• Project management platforms (Workfront, Monday)
• Various marketing programs

ASSUMPTION: The ideal candidate will have experience using Microsoft Office/Teams, project management platforms (Workfront, Monday), and various marketing programs. They will also be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Access to knowledge that transforms lives and enables careers
• Global collaboration and innovation
• Diversity, equity, and inclusion
• Integrity and ethical decision-making

Work Style:

• Collaborative and team-driven
• Highly creative and innovative
• Fast-paced and dynamic
• Focused on driving strong outcomes and increasing workforce preparedness

Self-Assessment Questions:

• How do your personal values align with Adtalem's mission and company values?
• Are you comfortable working in a fast-paced, highly regulated environment?
• Do you thrive in a collaborative, team-driven, and highly creative environment?
• How do you approach managing multiple projects simultaneously and working with cross-functional teams?
• How do you ensure that your marketing strategies and campaigns are data-driven and optimized for performance?

ASSUMPTION: The ideal candidate will be proactive, innovative, and strategic in their approach to marketing and be able to work effectively with cross-functional teams and external agencies. They will also be comfortable working in a fast-paced, highly regulated environment and be able to manage multiple projects simultaneously.

⚠️ Potential Challenges

• Managing a large team and multiple projects simultaneously
• Working in a highly regulated environment
• Balancing in-office collaboration and remote flexibility in a hybrid work arrangement
• Managing external agency relationships and resources

ASSUMPTION: The ideal candidate will be comfortable managing a large team and multiple projects simultaneously, working in a highly regulated environment, and balancing in-office collaboration and remote flexibility in a hybrid work arrangement. They will also have experience managing external agency relationships and resources.

📈 Similar Roles Comparison

• Marketing Director vs. Marketing Manager: Marketing Director roles typically involve more strategic decision-making, budget management, and team leadership, while Marketing Manager roles focus more on tactical execution and day-to-day management
• B2C vs. B2B Marketing: B2C marketing focuses on consumer behavior and preferences, while B2B marketing focuses on business-to-business relationships and transactions. This role requires experience in both B2C and B2B marketing
• Marketing vs. Product Management: Marketing focuses on promoting and selling products or services, while product management involves defining what products to build, and the features, functionality, and user experience of those products. This role requires experience in both marketing and product management

ASSUMPTION: This role is a senior-level management position (Director) that requires experience in both B2C and B2B marketing, as well as a strong understanding of product management. The ideal candidate will have experience in marketing strategy, budget management, and data-driven decision-making, as well as the ability to work effectively with cross-functional teams and external agencies.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to increase lead generation and conversion for a new product launch
• Managing a team of marketing professionals to create and implement a brand refresh for an established product line
• Collaborating with cross-functional teams to develop and launch a new marketing automation platform to improve lead scoring and nurturing

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of marketing initiatives they may be responsible for in this role. The ideal candidate will have experience in developing and executing multi-channel marketing campaigns, managing teams, and collaborating with cross-functional teams to achieve marketing objectives.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy for one of Adtalem's key products or services?
• How do you approach managing a team of marketing professionals, and how do you ensure that their work aligns with overall marketing objectives?
• Can you provide an example of a successful marketing campaign you've led, and what metrics you used to measure its performance?
• How do you balance the need for creativity and innovation in marketing with the need for data-driven decision-making and optimization?
• How do you ensure that your marketing strategies and campaigns are aligned with Adtalem's brand and values?

ASSUMPTION: These interview questions are designed to assess the candidate's marketing strategy and creativity, leadership and collaboration skills, budget management and financial acumen, data-driven decision-making, and alignment with company values and culture. The ideal candidate will have a strong understanding of marketing strategy, budget management, and data-driven decision-making, as well as the ability to work effectively with cross-functional teams and external agencies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Be prepared to discuss your approach to marketing strategy, budget management, and data-driven decision-making
• Research the company and be ready to discuss how your values and career goals align with Adtalem's mission and culture
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.