📌 Core Information
🔹 Job Title: Director - Marketing
🔹 Company: Adtalem Global Education
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time, Hybrid (3 office days, 2 remote days)
🔹 Category: Education Administration Programs
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading creative, content, and digital marketing strategy for Adtalem Elevate
- Improving lead to enrollment performance through brand campaigns and lead scoring
- Managing B2B2C marketing activities for strategic partners in the healthcare field
- Collaborating with cross-functional teams and managing agency relationships
- Driving innovation and process improvement in marketing activities
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have a proven track record in brand and creative strategy, with a deep understanding of B2C marketing and lead generation programs.
📋 Key Responsibilities
✅ Lead the creative, content, and digital marketing strategy for Adtalem Elevate, driving brand campaigns and improving lead to enrollment performance
✅ Develop and refine lead scoring and warming strategies to track prospect engagement and convert leads to enrolled students
✅ Build and refine dashboards and data reporting to provide clear insight into lead activity and performance for the Workforce Solutions team
✅ Evaluate and drive creative storytelling with channel and platform best practices
✅ Create and review monthly and annual budgets, oversee owned channel creative, and implement data and reporting for optimization
✅ Collaborate with the alumni team to develop content-based marketing activities for the alumni network, with an eye towards increasing active engagement of alumni in supporting student enrollment
✅ Manage agency relationships, including budget management, day-to-day operations, scope, and contract oversight
✅ Establish and build productive and efficient processes for workflow and project management in the COE
✅ Explore and implement loyalty programs for partners, alumni, and students to drive enrollment across the student lifecycle
✅ Partner with agencies to develop and shepherd brand campaign ideas for full funnel creative needs
ASSUMPTION: This role requires a high level of enthusiasm, dynamism, and the ability to function well in a team-driven and highly creative environment. Strong leadership and collaboration skills are essential for interfacing with people at all levels within the organization and managing requests from numerous stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: At least 10+ years of experience leading brand and/or creative strategy, with a strong background in B2C marketing
Required Skills:
- Proven experience understanding market research and insights, as well as the implementation of performance data reporting
- Experience leading the development and production of multi-channel paid media campaigns
- Proven experience in building and refining lead scoring and warming programs that improved conversion
- Proven knowledge of lead-generating marketing programs, including direct mail, seminars, trade shows, events, and online campaigns
- Must have experience developing and managing a budget and understanding financial implications of marketing programs
- Excellent project management skills with the ability to manage multiple projects simultaneously
- Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders
- Ability to interface with people at all levels within the organization
- High level of enthusiasm and dynamism, functions well in a team-driven and highly creative environment
- Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization
Preferred Skills:
- Agency experience or experience managing Agency resources
- Experience working in a complex or matrix environment
- Ability to work in a fast-paced, highly regulated environment
ASSUMPTION: While not explicitly stated, having experience in the education industry or working with healthcare partners would be beneficial for this role. Additionally, proficiency in Microsoft Office/TEAMs, project management platforms (Workfront, Monday), and various marketing programs is expected.
💰 Compensation & Benefits
Salary Range: $100,171.61 - $175,761.85 per year
Benefits:
- Health, dental, vision, life, and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Adtalem’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 office days, 2 remote days)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a director-level marketing role in the education industry. Actual pay may vary based on job-related factors such as experience and training, geographic location, licensure and certifications, market factors, departmental budgets, and responsibility.
📌 Applicant Insights
🔍 Company Context
Industry: Adtalem Global Education operates in the Education Administration Programs industry, focusing on providing global access to knowledge that transforms lives and enables careers.
Company Size: Adtalem Global Education has 10,001+ employees, providing a large and diverse work environment.
Founded: The company's founding date is not explicitly stated, but it is a public company with a significant presence in the education sector.
Company Description:
- Adtalem Global Education partners with organizations in the healthcare industry to solve critical workforce talent needs by expanding access to education, certifications, and upskilling programs at scale.
- The company empowers a global population of learners to achieve their goals and make inspiring contributions to their communities.
- Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University.
Company Specialties:
- Education Administration Programs
- Healthcare Education
- Workforce Development
Company Website: http://www.adtalem.com
ASSUMPTION: Adtalem Global Education is a well-established company in the education industry, with a strong focus on providing access to education and empowering learners to achieve their goals. The company's size and diversity provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the director level, requiring a high degree of strategic thinking, leadership, and management skills.
Reporting Structure: The Director of Workforce Solutions Student Marketing reports to the COO, Adtalem Elevate and is also an active member of the Creative and Content Center of Excellence (COE).
Work Arrangement: The role follows a hybrid work arrangement, with 3 office days and 2 remote days per week. Starting Q1 2025, the schedule will transition to 4 days in the office, Monday through Thursday.
Growth Opportunities:
- As a director-level role, there may be opportunities to advance to a vice president or chief marketing officer position within the company.
- Given the company's focus on workforce development and expanding access to education, there may be opportunities to take on broader responsibilities or lead new initiatives within the organization.
- The company's size and diversity provide ample opportunities for career growth and development within the marketing function or across other business units.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing function or take on broader responsibilities within the organization. The company's focus on workforce development and expanding access to education provides a unique platform for driving impact and making a meaningful contribution to the company's mission.
🌍 Location & Work Environment
Office Type: Adtalem Global Education operates in a hybrid work environment, with a mix of on-site and remote work arrangements.
Office Location(s): The company's headquarters is located in Chicago, Illinois, with additional offices in Downers Grove, Illinois, and other global locations.
Geographic Context:
- Chicago, Illinois, is a major metropolitan area with a diverse and vibrant business community.
- The city offers a wide range of cultural, recreational, and entertainment options, as well as a robust public transportation system.
- Chicago is home to several major healthcare institutions and organizations, providing ample opportunities for collaboration and partnership within the industry.
Work Schedule: The role follows a hybrid work arrangement, with 3 office days and 2 remote days per week. Starting Q1 2025, the schedule will transition to 4 days in the office, Monday through Thursday.
ASSUMPTION: The hybrid work arrangement provides a flexible and balanced work environment, allowing employees to maintain a healthy work-life balance while still benefiting from the collaborative and creative energy of an on-site office environment.
💼 Interview & Application Insights
Typical Process:
- The application process typically involves an initial screening, followed by phone or video interviews with the hiring manager and other team members.
- Candidates may be asked to complete a skills assessment or provide a portfolio of their work, depending on the role.
- Final-round interviews may include presentations or case studies, allowing candidates to demonstrate their problem-solving skills and strategic thinking.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and management abilities
- Creative and innovative approach to marketing
- Ability to work collaboratively and effectively with cross-functional teams
- Understanding of market research and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your background in brand and creative strategy, B2C marketing, and lead generation programs.
- Be prepared to discuss your approach to lead scoring and warming strategies, as well as your experience with budget management and data reporting.
- Demonstrate your understanding of the education industry and Adtalem Global Education's mission and values in your application materials.
ATS Keywords: Brand strategy, creative direction, digital marketing, lead generation, B2C marketing, budget management, data analysis, cross-functional teamwork, education industry
ASSUMPTION: The application process for this role is likely to be competitive, given the director-level position and the company's strong reputation in the education industry. Tailoring your application materials to highlight your relevant experience and skills will be essential for success.
🛠️ Tools & Technologies
- Microsoft Office/TEAMs
- Project management platforms (Workfront, Monday)
- Various marketing programs
ASSUMPTION: Proficiency in Microsoft Office/TEAMs, project management platforms, and various marketing programs is expected for this role. The specific tools and technologies required may vary depending on the candidate's background and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Transforming lives through education
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and ethical decision-making
- Diversity, equity, and inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and creative
- Adaptable and responsive to change
- Committed to the company's mission and values
Self-Assessment Questions:
- How do you align with Adtalem Global Education's value of transforming lives through education, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a hybrid work environment, and how do you balance the need for collaboration with the need for independent work?
- How do you approach continuous learning and professional development, and how have you applied this to your work in previous roles?
ASSUMPTION: Adtalem Global Education places a strong emphasis on cultural fit, with a focus on collaboration, innovation, and a commitment to the company's mission and values. Candidates who demonstrate a strong alignment with these values and a commitment to the company's mission are likely to be successful in the role.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and leadership, which may be challenging for candidates with less experience in brand and creative strategy or B2C marketing.
- The hybrid work arrangement may present challenges for candidates who prefer a more traditional office environment or have difficulty managing their time and priorities in a remote setting.
- The role may require occasional travel to attend industry events, conferences, or partner meetings, which could be challenging for candidates with personal or family commitments that limit their availability for travel.
- The education industry can be highly regulated and subject to frequent changes in policy and compliance requirements, which may present challenges for candidates who are not familiar with the industry or its unique dynamics.
ASSUMPTION: While this role offers significant opportunities for growth and development, it also presents unique challenges that candidates should carefully consider before applying. A strong fit with the company's culture, values, and work style is essential for success in this role.
📈 Similar Roles Comparison
- This role is similar to a Director of Marketing or Brand Manager position in other industries, but with a unique focus on the education industry and Adtalem Global Education's mission and values.
- The role requires a higher degree of strategic thinking and leadership than more junior marketing roles, but may offer less direct management responsibility than a Chief Marketing Officer or Vice President of Marketing position.
- Career paths for this role may include advancement to a vice president or chief marketing officer position within the company, or transition to a similar role in another industry or organization.
ASSUMPTION: This role offers a unique opportunity to apply marketing skills and expertise in the education industry, with a focus on driving impact and making a meaningful contribution to the company's mission. Candidates who are interested in the education industry and Adtalem Global Education's mission and values are likely to find this role particularly appealing.
📝 Sample Projects
- Developing and executing a brand campaign to increase enrollment in a Master of Science in Nursing (MSN) program for strategic partners in the healthcare field
- Creating and implementing a lead scoring and warming strategy to improve conversion rates and drive enrollment growth for a Bachelor of Science in Nursing (BSN) program
- Managing a marketing automation platform to streamline and optimize marketing activities for multiple channels and touchpoints
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities that the Director of Workforce Solutions Student Marketing may be expected to undertake in this role. The specific projects and priorities may vary depending on the candidate's background, the team's needs, and the company's strategic goals.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Adtalem Global Education, and how will my work contribute to the company's overall mission and goals?
- What are the key priorities for this role in the first 90 days, and how will my work support the team's overall objectives and initiatives?
- How does Adtalem Global Education support the professional development and growth of its marketing team members, and what opportunities are available for advancement within the organization?
- What are the key challenges and opportunities facing the marketing team in the next 12-24 months, and how can this role help drive success in addressing these issues?
- How does Adtalem Global Education approach collaboration and teamwork, and what are the expectations for working with cross-functional teams and stakeholders in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture, values, and strategic priorities. This can help you make a more informed decision about whether the role is the right fit for you and increase your chances of success in the hiring process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your background in brand and creative strategy, B2C marketing, and lead generation programs.
- Prepare for phone or video interviews by researching the company, its mission, and its values, and by practicing your responses to common interview questions.
- If invited to a final-round interview, be prepared to present your ideas for driving brand campaigns, improving lead to enrollment performance, and managing B2B2C marketing activities for strategic partners in the healthcare field.
- Follow up with the hiring manager or talent acquisition team after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
