Director, Marketing

📌 Core Information 🔹 Job Title: Director, Marketing 🔹 Company: Siege Media 🔹 Location: Chicago, IL, United States (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 28, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Siege Media, a growing and remote-first organic growth agency, is seeking a talented Director, Marketing to drive growth for our world-class clients. In this role, you will own the strategy and execution of all demand-generation, brand, and thought leadership initiatives that feed our pipeline for high-growth startup and enterprise clients. 🔹 Key Aspects: - Develop and execute an ABM motion to maximize SQL volume and conversion. - Lead our website and digital brand experience, ensuring it stays up-to-date with industry trends. - Collaborate with the sales team to create marketing collateral and represent Siege at key industry events. - Manage a marketing budget, own performance reporting and OKRs, and mentor an internal team of digital specialists. ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a remote work environment. 📋 Key Responsibilities ✅ Demand Generation & ABM Strategy - Develop and execute an account-based marketing (ABM) strategy focused on high-growth startups and potential enterprise clients. - Collaborate with sales to craft and optimize ABM motions to maximize SQL volume and conversion. ✅ Website & Digital Brand Experience - Own the Siege Media website, updating positioning, case studies, and overall brand experience to drive new business goals and stay current with industry trends. ✅ Marketing Collateral & Thought Leadership Content - Collaborate with the sales team to develop marketing collateral such as sales deck slides, case studies/battle cards, and thought leadership content. - Serve as the final say/QA for business development content. ✅ Thought Leadership & Content Marketing - Manage and proactively source available team utilization to create thought leadership/SEO content for the Siege blog, aiming to grow sales qualified leads. - Manage social media strategy and create content for Siege Media across various platforms, both for the company and personally. ✅ Event Attendance & Networking - Periodically attend conventions, conferences, and trade shows, preparing collateral as needed, and provide post-event reports and analysis with a focus on building the business and fostering networking relationships. ✅ Budget Management & Performance Reporting - Manage a set business development budget to most intelligently allocate against internal and external resources to scale the impact of the department. - Manage a set business development advertising budget, including newsletter sponsorships, events, networking events, and listing directories. - Engage blog business development partners/affiliates on a recurring basis via email to confirm performance and attribution. - Project manage Siege Media team members via working with Content Marketing Managers to help them stay on timeline and hit Siege publishing and quality goals. - Run Siege Media's monthly business development strategy meeting. - Report and improve on business development metrics monthly, such as SQLs, traffic, organic traffic, keyword rankings, etc. ASSUMPTION: This role requires strong project management, budgeting, and analytical skills to succeed in a fast-paced, remote work environment. 🎯 Required Qualifications Education: - Bachelor’s degree in marketing or a related field, or relevant experience. Experience: - 5+ years of progressive B2B marketing experience with a proven track record of meeting and exceeding annual marketing goals, resulting in significant business growth. - 3+ years of social media strategy experience that generates measurable platform growth and target audience engagement. - 2+ years of experience working at an agency, ideally working in a marketing capacity or leading the marketing department. - Experience either marketing to enterprise accounts or being part of one. - Experience and expertise in SEO and content marketing. Skills: - Proven leadership skills, with experience leading team meetings and maintaining agendas. - Experience managing a marketing budget. - Strong interpersonal skills and the ability to form productive working relationships in a remote setting. - Ability to travel to conventions, networking events, and trade shows. - Goal-oriented with the ability to set priorities, meet deadlines, and work independently. - Experience and passion using AI to drive scale and project efficiency. Preferred Skills: - Established personal brand in the areas of SEO/marketing/content marketing. - Experience with Google Workspace (Gmail, Docs, Sheets, Slides, Forms). - Deep experience in one of our three core verticals: fintech, SaaS, and ecommerce. - Understanding of HTML/CSS and comfortable editing and uploading content to WordPress. - Proficiency in project management tools like Basecamp and Smartsheet. 💰 Compensation & Benefits Salary Range: - The salary range for this position is based on experience, with a base of $100,000-$135,000, and an OTE of $150,000-$165,000 based on SQL growth goals. Benefits: - 100% health, vision, and dental benefits. - 50% 401k match up to 6% of your salary. - Donation matching. - Career development training. - Unlimited PTO. - Work-from-home equipment. - Free pens. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services - Siege Media specializes in SEO and content marketing, helping growing brands scale with targeted strategies. Company Size: 51-200 employees - As a mid-sized company, Siege Media offers a collaborative work environment with ample opportunities for growth and impact. Founded: 2012 - With over a decade of experience, Siege Media has established itself as a leader in its industry, with a strong reputation and a track record of success. Company Description: - Siege Media helps growing brands scale with SEO, content marketing, and PR. As a 100% remote company, they have a national reach and work with some of the biggest and best brands on the web. - Named to the Inc. 5000 six times and one of Inc.'s "Best Places to Work" twice, Siege Media prioritizes a positive work culture and employee well-being. Company Specialties: - SEO and content marketing 📊 Role Analysis Career Level: Mid-Senior - This role is suitable for marketing professionals with 5-10 years of experience, seeking to take on a leadership position and drive significant business growth. Reporting Structure: - The Director, Marketing will report directly to the CEO and work closely with the sales team. Work Arrangement: - This is a remote-first role, with the option to work from one of Siege Media's offices in San Diego, Austin, or New York. Growth Opportunities: - As a growing agency, Siege Media offers ample opportunities for career advancement and professional development. - With a strong focus on employee growth and success, this role provides an excellent platform for honing leadership and marketing skills. 🌍 Location & Work Environment Office Type: Remote-First with Physical Offices - Siege Media offers a remote-first work environment with physical offices in San Diego, Austin, and New York. Office Location(s): - 624 Broadway, Suite 302, San Diego, CA 92101, US - 1023 Springdale Rd, Austin, Texas 78721, US - 287 Park Ave S, 8th Floor, New York, New York 10010, US Geographic Context: - Chicago, IL, United States - As a major city with a diverse economy, Chicago offers a vibrant cultural scene and ample professional networking opportunities. Work Schedule: - This role follows a standard full-time work schedule, with flexible hours to accommodate remote work. 🛠 Cultural Fit Considerations Company Values: - Siege Media's values include a strong commitment to helping growing brands scale, fostering a positive work culture, and prioritizing employee well-being. Work Style: - As a remote-first company, Siege Media values self-motivation, strong communication skills, and the ability to thrive in a virtual work environment. - Collaboration and open communication are essential for success in this role, as is the ability to work independently and manage multiple projects simultaneously. Self-Assessment Questions: 1. How do you align with Siege Media's commitment to helping growing brands scale? 2. How do you ensure effective communication and collaboration in a remote work environment? 3. How do you balance independent work and collaboration to manage multiple projects successfully? 🛑 Potential Challenges Role-Specific Challenges: - Managing a remote team and ensuring consistent performance and quality across multiple time zones. - Balancing the demands of multiple projects and prioritizing tasks effectively. - Adapting to the unique needs and preferences of diverse clients. Company-Specific Challenges: - Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines. - Navigating a remote work environment with limited face-to-face interaction. - Managing a marketing budget and ensuring optimal resource allocation. Location-Specific Challenges: - Adapting to the unique cultural and professional landscape of Chicago. - Building and maintaining a strong professional network in a new city. 📈 Similar Roles Comparison How this role differs from related positions: - This role focuses on driving business growth through demand generation, brand management, and thought leadership, rather than day-to-day marketing execution. - As a leadership position, this role requires strong strategic planning and team management skills, unlike more tactical marketing roles. Industry-specific context: - The advertising services industry is highly competitive, with a constant need for innovation and adaptation to new technologies and trends. - Success in this role requires a deep understanding of the digital marketing landscape and the ability to stay current with industry developments. Career path comparison: - This role serves as a stepping stone to senior marketing leadership positions, such as Vice President of Marketing or Chief Marketing Officer. - Alternatively, this role can lead to general management or CEO positions, as marketing is a critical function for driving business growth. 📝 Sample Projects Project examples specific to this role: 1. Developing and executing a successful ABM strategy for a high-growth startup client. 2. Managing a website redesign project to improve user experience and drive conversions. 3. Creating and implementing a social media strategy that increases engagement and generates leads. Project examples specific to the industry: 1. Conducting market research and analysis to identify growth opportunities for a client's target audience. 2. Developing and executing a content marketing strategy that improves search engine rankings and drives organic traffic. 3. Managing a team of SEO specialists to optimize on-page elements and improve crawlability for a large e-commerce website. 💡 Key Questions to Ask During Interview Questions specific to role responsibilities: 1. How do you approach developing and executing an ABM strategy for high-growth startup clients? 2. Can you describe your experience managing a website redesign project, and how you ensured a smooth transition and minimal downtime? 3. How do you measure the success of a social media strategy, and how do you adjust your approach based on performance data? Questions specific to team structure and collaboration: 1. How do you manage and motivate a remote team of digital specialists to ensure consistent performance and quality? 2. Can you describe your experience working with sales teams to develop marketing collateral and align marketing efforts with sales strategies? 3. How do you collaborate with content marketing managers to ensure projects stay on timeline and meet Siege's publishing and quality goals? Questions specific to company culture and growth opportunities: 1. How do you foster a positive work culture and ensure employee well-being in a remote-first environment? 2. What opportunities are there for professional development and career advancement within Siege Media? 3. How does Siege Media support work-life balance for its employees? 🛠 Tools & Technologies - Google Workspace (Gmail, Docs, Sheets, Slides, Forms) - Project management tools like Basecamp and Smartsheet - SEO tools such as SEMrush, Ahrefs, and Moz - Social media management platforms such as Hootsuite, Buffer, and Sprout Social - Content management systems like WordPress and Drupal - Marketing automation platforms such as HubSpot, Marketo, and Pardot 👔 Cultural Fit Considerations Company Values: - Siege Media values a strong commitment to helping growing brands scale, fostering a positive work culture, and prioritizing employee well-being. Work Style: - As a remote-first company, Siege Media values self-motivation, strong communication skills, and the ability to thrive in a virtual work environment. - Collaboration and open communication are essential for success in this role, as is the ability to work independently and manage multiple projects simultaneously. Self-Assessment Questions: 1. How do you align with Siege Media's commitment to helping growing brands scale? 2. How do you ensure effective communication and collaboration in a remote work environment? 3. How do you balance independent work and collaboration to manage multiple projects successfully? 🛑 Potential Challenges Role-Specific Challenges: - Managing a remote team and ensuring consistent performance and quality across multiple time zones. - Balancing the demands of multiple projects and prioritizing tasks effectively. - Adapting to the unique needs and preferences of diverse clients. Company-Specific Challenges: - Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines. - Navigating a remote work environment with limited face-to-face interaction. - Managing a marketing budget and ensuring optimal resource allocation. Location-Specific Challenges: - Adapting to the unique cultural and professional landscape of Chicago. - Building and maintaining a strong professional network in a new city. 📈 Similar Roles Comparison How this role differs from related positions: - This role focuses on driving business growth through demand generation, brand management, and thought leadership, rather than day-to-day marketing execution. - As a leadership position, this role requires strong strategic planning and team management skills, unlike more tactical marketing roles. Industry-specific context: - The advertising services industry is highly competitive, with a constant need for innovation and adaptation to new technologies and trends. - Success in this role requires a deep understanding of the digital marketing landscape and the ability to stay current with industry developments. Career path comparison: - This role serves as a stepping stone to senior marketing leadership positions, such as Vice President of Marketing or Chief Marketing Officer. - Alternatively, this role can lead to general management or CEO positions, as marketing is a critical function for driving business growth. 📝 Sample Projects Project examples specific to this role: 1. Developing and executing a successful ABM strategy for a high-growth startup client. 2. Managing a website redesign project to improve user experience and drive conversions. 3. Creating and implementing a social media strategy that increases engagement and generates leads. Project examples specific to the industry: 1. Conducting market research and analysis to identify growth opportunities for a client's target audience. 2. Developing and executing a content marketing strategy that improves search engine rankings and drives organic traffic. 3. Managing a team of SEO specialists to optimize on-page elements and improve crawlability for a large e-commerce website. 💡 Key Questions to Ask During Interview Questions specific to role responsibilities: 1. How do you approach developing and executing an ABM strategy for high-growth startup clients? 2. Can you describe your experience managing a website redesign project, and how you ensured a smooth transition and minimal downtime? 3. How do you measure the success of a social media strategy, and how do you adjust your approach based on performance data? Questions specific to team structure and collaboration: 1. How do you manage and motivate a remote team of digital specialists to ensure consistent performance and quality? 2. Can you describe your experience working with sales teams to develop marketing collateral and align marketing efforts with sales strategies? 3. How do you collaborate with content marketing managers to ensure projects stay on timeline and meet Siege's publishing and quality goals? Questions specific to company culture and growth opportunities: 1. How do you foster a positive work culture and ensure employee well-being in a remote-first environment? 2. What opportunities are there for professional development and career advancement within Siege Media? 3. How does Siege Media support work-life balance for its employees? 🛠 Tools & Technologies - Google Workspace (Gmail, Docs, Sheets, Slides, Forms) - Project management tools like Basecamp and Smartsheet - SEO tools such as SEMrush, Ahrefs, and Moz - Social media management platforms such as Hootsuite, Buffer, and Sprout Social - Content management systems like WordPress and Drupal - Marketing automation platforms such as HubSpot, Marketo, and Pardot 👔 Cultural Fit Considerations Company Values: - Siege Media values a strong commitment to helping growing brands scale, fostering a positive work culture, and prioritizing employee well-being. Work Style: - As a remote-first company, Siege Media values self-motivation, strong communication skills, and the ability to thrive in a virtual work environment. - Collaboration and open communication are essential for success in this role, as is the ability to work independently and manage multiple projects simultaneously. Self-Assessment Questions: 1. How do you align with Siege Media's commitment to helping growing brands scale? 2. How do you ensure effective communication and collaboration in a remote work environment? 3. How do you balance independent work and collaboration to manage multiple projects successfully? 🛑 Potential Challenges Role-Specific Challenges: - Managing a remote team and ensuring consistent performance and quality across multiple time zones. - Balancing the demands of multiple projects and prioritizing tasks effectively. - Adapting to the unique needs and preferences of diverse clients. Company-Specific Challenges: - Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines. - Navigating a remote work environment with limited face-to-face interaction. - Managing a marketing budget and ensuring optimal resource allocation. Location-Specific Challenges: - Adapting to the unique cultural and professional landscape of Chicago. - Building and maintaining a strong professional network in a new city. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://siegemedia.applytojob.com/apply/Wt2bqZCwWX/Director-Marketing 2. Customize your resume to highlight relevant skills and experiences for this role. 3. Write a compelling cover letter, addressing how your background and skills make you a strong fit for this position. 4. Prepare examples of your thought leadership content and/or SEO/SEMrush projects to showcase your expertise in these areas. 5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.