📌 Core Information
🔹 Job Title: Director, Marketing Advertising & Media
🔹 Company: Adtalem Global Education
🔹 Location: Columbia, Maryland
🔹 Job Type: Full-time, Hybrid (3 office days, 2 remote days)
🔹 Category: Education Administration Programs
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing comprehensive media strategies
- Driving alignment on annual and quarterly media plans
- Leading test-and-learn roadmaps to refine media and creative performance
- Partnering with cross-functional teams for cohesive planning and execution
- Managing a staff of marketing professionals and creating budgets
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a complex, matrix environment.
📋 Key Responsibilities
✅ Developing and implementing high-impact advertising strategies across diverse media ecosystems
✅ Driving alignment on annual and quarterly media plans with finance and marketing analytic forecasts
✅ Leading test-and-learn roadmaps to continually refine media and creative performance
✅ Overseeing media and creative testing to identify high-performing assets
✅ Partnering with agency and data & analytics teams to enhance measurement frameworks
✅ Collaborating with creative and web teams to ensure strategic media and messaging alignment
✅ Acting as the primary liaison between the university and agency partners
✅ Fostering strong internal partnerships across marketing, enrollment, and analytics teams
✅ Leading media and landing page experiments, including multi-panel and large-scale match market testing
✅ Interfacing with leadership from various departments as needed
✅ Responsible for hiring, training, and managing a staff of marketing professionals
✅ Creating and reviewing monthly and annual budgets
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's Degree in business or marketing required, Master's Degree preferred
Experience: 10 years in a marketing management position required, with experience in education or healthcare preferred
Required Skills:
- Strong analytical skills with experience in full-funnel measurement, attribution modeling, and optimization strategies
- Familiarity with ad tech and media platforms, including DSPs, Google Ads, Meta Ads Manager, and analytic suites
- Track record of structuring media and landing page experiments
- Excellent project management skills with the ability to manage multiple projects simultaneously
- Strong leadership and collaboration skills with experience managing requests from numerous stakeholders
- Excellent written and verbal communication skills
- Ability to work in a fast-paced, highly regulated environment
Preferred Skills:
- Experience working in a complex or matrix environment
- Ability to travel - 10%
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on data-driven strategies and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $100,171.61 - $175,761.85 (based on experience and training)
Benefits:
- Health, dental, vision, life, and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Adtalem’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 office days, 2 remote days)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
- Adtalem Global Education provides global access to knowledge that transforms lives and enables careers.
- It partners with organizations in the healthcare industry to solve critical workforce talent needs by expanding access to education, certifications, and upskilling programs at scale.
- Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University.
Company Specialties:
- Education Administration Programs
- Healthcare Education
- Workforce Talent Solutions
Company Website: http://www.adtalem.com
ASSUMPTION: Adtalem Global Education is a large, established organization with a strong focus on education and workforce development.
📊 Role Analysis
Career Level: Senior-level, management position
Reporting Structure: Reports directly to the Vice President of Marketing
Work Arrangement: Hybrid (3 office days, 2 remote days), with a planned transition to 4-day in-office schedule starting Q1 2025
Growth Opportunities:
- Potential to influence marketing strategies across multiple brands within the Adtalem portfolio
- Opportunities for professional development and career advancement within the organization
- Chance to work on high-impact projects that drive enrollment and brand growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the organization's marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (3 office days, 2 remote days)
Office Location(s): Columbia, Maryland
Geographic Context:
- Columbia, Maryland, is part of the Baltimore-Washington metropolitan area
- The area offers a mix of urban and suburban living, with access to cultural attractions, outdoor recreation, and a diverse range of neighborhoods
- The region is home to numerous educational institutions, healthcare providers, and technology companies
Work Schedule: Full-time, with a hybrid work arrangement (3 office days, 2 remote days), transitioning to 4-day in-office schedule starting Q1 2025
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, with a planned increase in on-site days starting next year.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition Team
- In-depth interviews with hiring managers and cross-functional team members
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Adtalem's mission
- Prepare for behavioral and situational interview questions focused on leadership, collaboration, and problem-solving
ATS Keywords: Marketing strategy, media planning, cross-functional collaboration, stakeholder management, data-driven decision-making, advertising, marketing management, hybrid work arrangement
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and ability to work effectively in a complex, matrix environment.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Ad tech platforms (DSPs, Google Ads, Meta Ads Manager)
- Analytic suites (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The candidate should be comfortable using a range of marketing, project management, and collaboration tools to facilitate cross-functional communication and workflows.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Inclusion
- Accountability
- Collaboration
Work Style:
- Data-driven and strategic
- Collaborative and cross-functional
- Adaptable and responsive to change
- Results-oriented and focused on driving impact
Self-Assessment Questions:
- How do you approach strategic planning and execution in a complex, matrix environment?
- Can you provide an example of a time when you successfully managed multiple projects simultaneously, balancing the needs of various stakeholders?
- How do you ensure that your marketing strategies align with the broader organizational objectives and brand guidelines?
ASSUMPTION: Adtalem values candidates who are strategic thinkers, strong collaborators, and results-driven, with a commitment to the organization's mission and values.
⚠️ Potential Challenges
- Managing a team in a hybrid work environment, balancing in-office collaboration and remote flexibility
- Navigating a complex, matrix organization with multiple stakeholders and competing priorities
- Adapting to changes in the marketing landscape and regulatory environment
- Ensuring consistent and effective communication across multiple channels and platforms
ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills, as well as a deep understanding of the marketing landscape and regulatory environment.
📈 Similar Roles Comparison
- This role is unique in its focus on comprehensive media strategy and cross-functional collaboration within the education administration sector
- Compared to similar roles in other industries, this position offers a unique opportunity to drive marketing strategies that support workforce development and access to education
- Career progression in this role may lead to senior marketing leadership positions within the Adtalem portfolio or related organizations
ASSUMPTION: This role offers a unique blend of strategic marketing, cross-functional collaboration, and the opportunity to make a significant impact on the organization's mission.
📝 Sample Projects
- Developing and implementing a comprehensive media strategy to drive brand awareness and enrollment for a new program launch
- Conducting a competitive analysis and market segmentation study to inform media planning and targeting
- Leading a cross-functional team to optimize landing pages and improve conversion rates through A/B testing and user experience research
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic marketing initiatives, collaborate effectively with cross-functional teams, and drive measurable results.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing department and the university's brand, and how this role fits into the organization's long-term goals?
- How does the marketing team collaborate with other departments, such as admissions, student services, and operations, to ensure cohesive planning and execution?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the organization support the professional development and growth of its marketing team members?
- What is the expected timeline for the transition to a 4-day in-office schedule, and how will this impact the role's day-to-day responsibilities?
ASSUMPTION: These questions will help the candidate understand the organization's strategic priorities, team dynamics, and growth opportunities, as well as the practical aspects of the role and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and Adtalem's mission
- Prepare for behavioral and situational interview questions focused on leadership, collaboration, and problem-solving
- Follow up with the Talent Acquisition Team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
