Director, Marketing AI Strategist (REMOTE US)

📌 Core Information

🔹 Job Title: Director, Marketing AI Strategist (REMOTE US)

🔹 Company: Veeam Software

🔹 Location: Remote, Florida, USA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a marketing-wide AI-first strategy aligned with business goals and future customer engagement trends.
• Identifying and evaluating AI technologies, platforms, and tools that will reshape outbound marketing effectiveness and efficiency.
• Serving as a senior advisor to the CMO and other executives on the role of AI in marketing.
• Defining and championing a comprehensive content strategy for LLMOs, ensuring all digital content is structured, formatted, and enriched for optimal consumption, interpretation, and visibility by large language models and AI-powered search systems.
• Leading cross-functional initiatives to integrate AI into core marketing processes such as lead generation, content creation, campaign management, and marketing automation.
• Driving the initiative to optimize Veeam visibility in search based on AIOs and LLM chatbots and evolving AI methods.
• Working with data science and marketing analytics teams to deploy machine learning models that improve targeting, personalization, and engagement.
• Collaborating with MarTech and IT teams to ensure scalable and ethical AI adoption.
• Overseeing prompt engineering and content curation practices to maximize Veeam’s brand and product visibility in LLM-driven environments.
• Partnering with content, SEO, and digital teams to ensure all assets (web, blog, product, support) are discoverable, contextually rich, and compliant with LLM and AIO requirements.
• Developing frameworks for ongoing content evaluation and optimization, leveraging AI analytics to inform editorial direction and content refresh cycles.
• Designing and leading internal education and enablement programs to ensure marketing teams are equipped to work effectively in an AI-first environment.
• Establishing governance frameworks to ensure responsible and ethical use of AI in marketing campaigns.
• Cultivating a culture of innovation, experimentation, and continuous learning.
• Defining key success metrics to measure the impact of AI-driven marketing strategies on business outcomes (e.g., ROI, conversion rates, engagement).

ASSUMPTION: This role requires a strategic mindset, deep understanding of AI technologies, and proven leadership in driving AI transformation in marketing. The ideal candidate will have a strong background in digital marketing, AI, and data analytics, with the ability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop and execute a marketing-wide AI-first strategy aligned with business goals and future customer engagement trends.

✅ Identify and evaluate AI technologies, platforms, and tools that will reshape outbound marketing effectiveness and efficiency.

✅ Serve as a senior advisor to the CMO and other executives on the role of AI in marketing.

✅ Define and champion a comprehensive content strategy for LLMOs, ensuring all digital content is structured, formatted, and enriched for optimal consumption, interpretation, and visibility by large language models and AI-powered search systems.

✅ Lead cross-functional initiatives to integrate AI into core marketing processes such as lead generation, content creation, campaign management, and marketing automation.

✅ Drive the initiative to optimize Veeam visibility in search based on AIOs and LLM chatbots and evolving AI methods.

✅ Work with data science and marketing analytics teams to deploy machine learning models that improve targeting, personalization, and engagement.

✅ Collaborate with MarTech and IT teams to ensure scalable and ethical AI adoption.

✅ Oversee prompt engineering and content curation practices to maximize Veeam’s brand and product visibility in LLM-driven environments.

✅ Partner with content, SEO, and digital teams to ensure all assets (web, blog, product, support) are discoverable, contextually rich, and compliant with LLM and AIO requirements.

✅ Develop frameworks for ongoing content evaluation and optimization, leveraging AI analytics to inform editorial direction and content refresh cycles.

✅ Design and lead internal education and enablement programs to ensure marketing teams are equipped to work effectively in an AI-first environment.

✅ Establish governance frameworks to ensure responsible and ethical use of AI in marketing campaigns.

✅ Cultivate a culture of innovation, experimentation, and continuous learning.

✅ Define key success metrics to measure the impact of AI-driven marketing strategies on business outcomes (e.g., ROI, conversion rates, engagement).

ASSUMPTION: The successful candidate will have a proven track record in driving AI or data-driven transformation within a marketing function, with a deep understanding of AI technologies and their application in marketing. They will also possess strong leadership, communication, and stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field; advanced degree (MBA, MS in AI/Data Science) a plus.

Experience: 10+ years of experience in digital marketing, strategy, or marketing operations, with 5+ years in a leadership role focused on innovation or transformation.

Required Skills:

• Deep knowledge of AI technologies (e.g., generative AI, machine learning, natural language processing) and their application in marketing.

• Proven success driving AI or data-driven transformation within a marketing function.
• 2+ years experience in transforming web and content strategy to optimize for AIOs and LLM chatbots.
• Demonstrated expertise in developing content strategies that optimize for AIOs and LLM chatbots, including content structuring, prompt engineering, and data annotation.
• Strong understanding of outbound marketing channels (email, paid media, content syndication, ABM, etc.) and how AI can disrupt and enhance them.
• Experience working with marketing automation platforms (e.g., Marketo), analytics tools, and MarTech stacks.
• Excellent communication, leadership, and stakeholder management skills.
• Ability to thrive in a fast-paced, dynamic environment with a strong innovation mindset.

Preferred Skills:

• Experience with large language models and AI-powered search systems.
• Familiarity with marketing AI tools and platforms.

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, AI, and data analytics, with a proven track record in driving AI transformation in marketing. They will also possess excellent communication, leadership, and stakeholder management skills, with the ability to thrive in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $187,000 - $267,100 USD (OTE, inclusive of base and variable pay)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities
• Employee discounts and perks

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is inclusive of base and variable pay, and is based on the candidate’s expectations, experience, education, scope of responsibility for the role, and the current market demands. The benefits listed are typical for a company of Veeam’s size and industry, but may vary based on the candidate’s specific needs and preferences.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 5,001-10,000 employees

Founded: 2006

Company Description:

• Veeam is a global leader in data resilience, providing data backup, recovery, and intelligence solutions for hybrid cloud environments.
• The company helps organizations protect and recover their data in the event of disasters, hardware failures, or human error.
• Veeam’s solutions are designed to ensure business continuity and minimize downtime, with a focus on simplicity, flexibility, and scalability.

Company Specialties:

• Data Protection
• Virtual Environment Management
• Data Management
• Backup
• Business Continuity
• Digital Transformation
• Multi-Cloud Data Protection
• Backup & Replication
• Disaster Recovery
• DRaaS
• Backup Appliances
• Converged Infrastructure
• Endpoint Backup
• Ransomware Recovery
• Hybrid Cloud Backup
• BaaS
• and Microsoft 365 Backup

Company Website: www.veeam.com

ASSUMPTION: Veeam is a well-established company in the IT industry, with a strong focus on data protection and recovery. The company’s size and industry experience make it an attractive employer for professionals seeking a stable and growth-oriented work environment.

📊 Role Analysis

Career Level: Senior-level, strategic role with significant impact on the marketing organization and business outcomes.

Reporting Structure: The Director, Marketing AI Strategist will report directly to the CMO and work closely with other senior executives, cross-functional leaders, and marketing teams.

Work Arrangement: This role is remote, with the expectation of regular virtual collaboration with team members and stakeholders across various time zones.

Growth Opportunities:

• Potential to shape the future of marketing at Veeam by driving AI transformation and innovation.
• Opportunity to work closely with senior leadership and influence strategic decision-making.
• Possibility to expand the role’s scope and impact as AI integration becomes more prevalent in marketing.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a tangible impact on the company’s marketing strategy and AI adoption.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement.

Office Location(s): Not applicable, as this role is remote.

Geographic Context:

• The role is based in the Eastern Time Zone (ET), with regular collaboration with teams across North America, Europe, and Asia.
• The remote work arrangement allows for flexibility in working hours to accommodate different time zones.
• The role may require occasional travel for meetings, conferences, or training sessions.

Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate remote work and collaboration with global teams.

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, with the expectation of regular virtual collaboration and availability during core business hours.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or HR representative.
• Technical assessment or case study to evaluate AI and marketing skills.
• Behavioral interview to assess leadership, communication, and cultural fit.
• Final interview with senior leadership, focusing on strategic alignment and long-term vision.
• Background check and reference check, if applicable.

Key Assessment Areas:

• AI and marketing expertise, with a focus on AI-driven transformation and strategy.
• Leadership and communication skills, with the ability to influence and collaborate with cross-functional teams.
• Problem-solving and analytical skills, with the ability to evaluate and optimize marketing processes.
• Cultural fit and alignment with Veeam’s values and work environment.

Application Tips:

• Highlight relevant AI and marketing experience, with a focus on driving AI transformation and innovation.
• Tailor your resume and cover letter to emphasize your strategic mindset, leadership skills, and cultural fit.
• Prepare for behavioral interview questions that focus on your ability to lead cross-functional initiatives, drive AI adoption, and optimize marketing processes.
• Research Veeam’s AI strategy and marketing organization to demonstrate your understanding of the role and company.

ATS Keywords: AI, Marketing Strategy, AI Transformation, AI-driven Marketing, AI Technologies, AI Integration, AI Leadership, AI-driven Innovation, AI-driven Optimization, AI-driven Personalization, AI-driven Engagement, AI-driven Targeting, AI-driven Analytics, AI-driven Insights, AI-driven Decision Making, AI-driven Campaign Performance, AI-driven ROI, AI-driven Conversion Rates, AI-driven Engagement, AI-driven Customer Segmentation, AI-driven Content Creation, AI-driven Content Optimization, AI-driven Search Optimization, AI-driven Media Buying, AI-driven Performance Analytics, AI-driven Marketing Automation, AI-driven Marketing AI Tools, AI-driven Marketing AI Platforms, AI-driven Marketing AI Technologies, AI-driven Marketing AI Strategies, AI-driven Marketing AI Trends, AI-driven Marketing AI Best Practices, AI-driven Marketing AI Case Studies, AI-driven Marketing AI Success Stories, AI-driven Marketing AI Lessons Learned, AI-driven Marketing AI Challenges, AI-driven Marketing AI 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