Director, Marketing
Siege Media
Full-time
Remote
Worldwide
🌐 Digital Marketing
📌 Core Information
🔹 Job Title: Director, Marketing
🔹 Company: Siege Media
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Siege Media, a remote-first organic growth agency, is seeking a Director, Marketing to drive growth for its world-class clients. The ideal candidate will own the strategy and execution of all demand-generation, brand, and thought leadership initiatives, feeding the pipeline for high-growth startup and enterprise clients. This role reports directly to the CEO and works closely with the sales team to craft and optimize an ABM motion, lead the website and digital brand experience, and drive a content engine to maximize SQL volume and conversion.
📋 Key Responsibilities
✅ Demand Generation & ABM Strategy:
- Develop and execute an account-based marketing (ABM) strategy targeting high-growth startups and potential enterprise clients.
- Collaborate with the sales team to create marketing collateral, such as sales deck slides, case studies/battle cards, and thought leadership content.
- Manage and optimize the Siege Media website, updating positioning, case studies, and overall brand experience to drive new business goals and stay current with industry trends.
✅ Content & Social Media Strategy:
- Manage and proactively source available team utilization to create thought leadership/SEO content for the Siege blog, growing sales qualified leads.
- Manage social media strategy and create content for Siege Media across various platforms, both for the company and personally, fostering a mix of managed content via the Siege Media team and thought leadership content personally.
✅ Event Management & Networking:
- Periodically attend conventions, conferences, and trade shows, preparing collateral as needed, and provide post-event reports and analysis with a focus on building the business and fostering networking relationships.
✅ Budget & Performance Management:
- Manage a set business development budget, intelligently allocating resources to scale the impact of the department.
- Manage a set business development advertising budget, including newsletter sponsorships, events, networking events, and listing directories.
- Engage blog business development partners/affiliates on a recurring basis via email to confirm performance and attribution.
- Project manage Siege Media team members via working with Content Marketing Managers to help them stay on timeline and hit Siege publishing and quality goals.
- Run Siege Media's monthly business development strategy meeting and report on business development metrics monthly, such as SQLs, traffic, organic traffic, keyword rankings, etc.
🎯 Required Qualifications
Education:
- Bachelor’s degree in marketing or a related field, or relevant experience.
Experience:
- 5+ years of progressive B2B marketing experience with a proven track record of meeting and exceeding annual marketing goals, resulting in significant business growth.
- 3+ years of social media strategy experience that generates measurable platform growth and target audience engagement.
- 2+ years of experience working at an agency, ideally working in a marketing capacity or leading the marketing department.
- Experience either marketing to enterprise accounts or being part of one.
- Experience and expertise in SEO and content marketing.
- Experience leading team meetings and maintaining agendas.
- Experience managing a marketing budget.
- Strong interpersonal skills and the ability to form productive working relationships in a remote setting.
- Ability to travel to conventions, networking events, and trade shows.
- Goal-oriented with the ability to set priorities, meet deadlines, and work independently.
- Experience and passion using AI to drive scale and project efficiency.
💡 Preferred Qualifications
Skills:
- Established personal brand in the areas of SEO/marketing/content marketing.
- Experience with Google Workspace (Gmail, Docs, Sheets, Slides, Forms).
- Deep experience in one of Siege Media's three core verticals: fintech, SaaS, or ecommerce.
- Understanding of HTML/CSS and comfortable editing and uploading content to WordPress.
- Proficiency in project management tools like Basecamp and Smartsheet.
💰 Compensation & Benefits
Salary Range:
- The salary range for this position is based on experience, with a base of $100,000-$135,000 and an OTE of $150,000-$165,000 based on SQL growth goals.
Benefits:
- 100% health, vision, and dental benefits.
- 50% 401k match up to 6% of your salary.
- Donation matching.
- Career development training.
- Unlimited PTO.
- Work-from-home equipment.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2012
Company Description: Siege Media helps growing brands scale with SEO, content marketing, and PR. They are 100% remote, have a national reach, and work with some of the biggest and best brands on the web. Named to the Inc. 5000 six times and one of Inc.'s "Best Places to Work" twice.
Company Specialties: SEO and Content Marketing
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role.
Reporting Structure: Reports directly to the CEO and works closely with the sales team.
Work Arrangement: Full-time, remote.
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands.
- Opportunities to lead and mentor a team of digital specialists.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional travel to conventions, networking events, and trade shows.
Office Location(s): Austin, Texas; San Diego, California; New York, New York.
Geographic Context: Austin, Texas, offers a vibrant tech industry, a lower cost of living compared to coastal cities, and a diverse cultural scene.
Work Schedule: Flexible, with a focus on results and output over hours worked.
💼 Interview & Application Insights
Typical Process:
1. Phone or video screening.
2. Behavioral and skills-based interviews with the hiring manager and team members.
3. Final interview with the CEO.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Ability to work independently and manage a team.
- Experience with ABM and managing a marketing budget.
- Cultural fit and alignment with Siege Media's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your thought leadership content and SEO strategies.
- Be ready to discuss your experience with ABM and managing a marketing budget.
ATS Keywords: B2B Marketing, Social Media Strategy, SEO, Content Marketing, Team Leadership, Budget Management, Interpersonal Skills, Project Management, Thought Leadership, Account Based Marketing, Digital Brand Experience, Performance Reporting, Networking, Event Management, AI Utilization, Content Creation.
🛠️ Tools & Technologies:
- Google Workspace (Gmail, Docs, Sheets, Slides, Forms)
- WordPress
- Project management tools (Basecamp, Smartsheet)
- SEO tools (SEMrush, Ahrefs, Google Search Console)
- Social media platforms (LinkedIn, X, Threads)
- Event management tools (Eventbrite, Hopin)
👔 Cultural Fit Considerations
Company Values:
- Transparency: Open communication and information-sharing.
- Accountability: Taking ownership and responsibility for your work.
- Collaboration: Working together to achieve common goals.
- Continuous Learning: Fostering a growth mindset and commitment to personal development.
- Work-Life Balance: Encouraging employees to prioritize their well-being and personal lives.
Work Style:
- Remote-First: Siege Media prioritizes results and output over hours worked.
- Flexible: Employees have the autonomy to manage their time and workload.
- Collaborative: Team members support each other and work together to achieve common goals.
Self-Assessment Questions:
1. How do you align with Siege Media's values, particularly 'Transparency' and 'Accountability'?
2. Describe your experience working remotely and managing your time effectively.
3. How do you approach collaboration and supporting your team members' success?
⚠️ Potential Challenges
1. Remote Work: Balancing work and personal life in a remote setting can be challenging, requiring strong self-discipline and time management skills.
2. Time Zone Differences: Collaborating with team members in different time zones may require flexibility and strategic scheduling.
3. Budget Constraints: Managing a marketing budget effectively may involve making tough decisions and prioritizing initiatives based on limited resources.
📈 Similar Roles Comparison
1. Marketing Director vs. Marketing Manager: A Marketing Director typically has more strategic responsibilities, while a Marketing Manager focuses on day-to-day tactics and execution. This role combines both strategic and tactical aspects, making it unique.
2. Industry-Specific Context: Siege Media's focus on SEO, content marketing, and PR sets it apart from traditional advertising agencies. This role requires a deep understanding of these disciplines and their application to digital marketing strategies.
3. Career Path Comparison: This role offers a clear path to growth, with the potential to advance to a VP or C-level position as the company expands. It also provides opportunities to lead and mentor a team, fostering professional development.
📝 Sample Projects
1. SEO Strategy Development: Develop and implement an SEO strategy to improve organic traffic and search engine rankings for a high-growth startup client.
2. Content Marketing Campaign: Create and execute a content marketing campaign targeting enterprise clients, driving brand awareness and generating leads through thought leadership articles and webinars.
3. ABM Strategy Execution: Collaborate with the sales team to create and execute an ABM strategy for a potential enterprise client, resulting in a successful pilot project and expanded engagement.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: What are the most critical aspects of this role, and how do they fit with my skills and experience?
2. Team Structure: How is the marketing team structured, and who will I be working with directly?
3. Company Growth: What are the company's growth plans, and how does this role contribute to achieving those goals?
4. Marketing Strategy: What is the current marketing strategy, and how can I contribute to its evolution and improvement?
5. Work Environment: How does the remote-first work environment support productivity and work-life balance?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://siegemedia.applytojob.com/apply/4Vfs5JmYJO/Director-Marketing).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare examples of your thought leadership content and SEO strategies.
4. Be ready to discuss your experience with ABM and managing a marketing budget.
5. Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Director, Marketing
🔹 Company: Siege Media
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Siege Media, a remote-first organic growth agency, is seeking a Director, Marketing to drive growth for its world-class clients. The ideal candidate will own the strategy and execution of all demand-generation, brand, and thought leadership initiatives, feeding the pipeline for high-growth startup and enterprise clients. This role reports directly to the CEO and works closely with the sales team to craft and optimize an ABM motion, lead the website and digital brand experience, and drive a content engine to maximize SQL volume and conversion.
📋 Key Responsibilities
✅ Demand Generation & ABM Strategy:
- Develop and execute an account-based marketing (ABM) strategy targeting high-growth startups and potential enterprise clients.
- Collaborate with the sales team to create marketing collateral, such as sales deck slides, case studies/battle cards, and thought leadership content.
- Manage and optimize the Siege Media website, updating positioning, case studies, and overall brand experience to drive new business goals and stay current with industry trends.
✅ Content & Social Media Strategy:
- Manage and proactively source available team utilization to create thought leadership/SEO content for the Siege blog, growing sales qualified leads.
- Manage social media strategy and create content for Siege Media across various platforms, both for the company and personally, fostering a mix of managed content via the Siege Media team and thought leadership content personally.
✅ Event Management & Networking:
- Periodically attend conventions, conferences, and trade shows, preparing collateral as needed, and provide post-event reports and analysis with a focus on building the business and fostering networking relationships.
✅ Budget & Performance Management:
- Manage a set business development budget, intelligently allocating resources to scale the impact of the department.
- Manage a set business development advertising budget, including newsletter sponsorships, events, networking events, and listing directories.
- Engage blog business development partners/affiliates on a recurring basis via email to confirm performance and attribution.
- Project manage Siege Media team members via working with Content Marketing Managers to help them stay on timeline and hit Siege publishing and quality goals.
- Run Siege Media's monthly business development strategy meeting and report on business development metrics monthly, such as SQLs, traffic, organic traffic, keyword rankings, etc.
🎯 Required Qualifications
Education:
- Bachelor’s degree in marketing or a related field, or relevant experience.
Experience:
- 5+ years of progressive B2B marketing experience with a proven track record of meeting and exceeding annual marketing goals, resulting in significant business growth.
- 3+ years of social media strategy experience that generates measurable platform growth and target audience engagement.
- 2+ years of experience working at an agency, ideally working in a marketing capacity or leading the marketing department.
- Experience either marketing to enterprise accounts or being part of one.
- Experience and expertise in SEO and content marketing.
- Experience leading team meetings and maintaining agendas.
- Experience managing a marketing budget.
- Strong interpersonal skills and the ability to form productive working relationships in a remote setting.
- Ability to travel to conventions, networking events, and trade shows.
- Goal-oriented with the ability to set priorities, meet deadlines, and work independently.
- Experience and passion using AI to drive scale and project efficiency.
💡 Preferred Qualifications
Skills:
- Established personal brand in the areas of SEO/marketing/content marketing.
- Experience with Google Workspace (Gmail, Docs, Sheets, Slides, Forms).
- Deep experience in one of Siege Media's three core verticals: fintech, SaaS, or ecommerce.
- Understanding of HTML/CSS and comfortable editing and uploading content to WordPress.
- Proficiency in project management tools like Basecamp and Smartsheet.
💰 Compensation & Benefits
Salary Range:
- The salary range for this position is based on experience, with a base of $100,000-$135,000 and an OTE of $150,000-$165,000 based on SQL growth goals.
Benefits:
- 100% health, vision, and dental benefits.
- 50% 401k match up to 6% of your salary.
- Donation matching.
- Career development training.
- Unlimited PTO.
- Work-from-home equipment.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2012
Company Description: Siege Media helps growing brands scale with SEO, content marketing, and PR. They are 100% remote, have a national reach, and work with some of the biggest and best brands on the web. Named to the Inc. 5000 six times and one of Inc.'s "Best Places to Work" twice.
Company Specialties: SEO and Content Marketing
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role.
Reporting Structure: Reports directly to the CEO and works closely with the sales team.
Work Arrangement: Full-time, remote.
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands.
- Opportunities to lead and mentor a team of digital specialists.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional travel to conventions, networking events, and trade shows.
Office Location(s): Austin, Texas; San Diego, California; New York, New York.
Geographic Context: Austin, Texas, offers a vibrant tech industry, a lower cost of living compared to coastal cities, and a diverse cultural scene.
Work Schedule: Flexible, with a focus on results and output over hours worked.
💼 Interview & Application Insights
Typical Process:
1. Phone or video screening.
2. Behavioral and skills-based interviews with the hiring manager and team members.
3. Final interview with the CEO.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Ability to work independently and manage a team.
- Experience with ABM and managing a marketing budget.
- Cultural fit and alignment with Siege Media's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your thought leadership content and SEO strategies.
- Be ready to discuss your experience with ABM and managing a marketing budget.
ATS Keywords: B2B Marketing, Social Media Strategy, SEO, Content Marketing, Team Leadership, Budget Management, Interpersonal Skills, Project Management, Thought Leadership, Account Based Marketing, Digital Brand Experience, Performance Reporting, Networking, Event Management, AI Utilization, Content Creation.
🛠️ Tools & Technologies:
- Google Workspace (Gmail, Docs, Sheets, Slides, Forms)
- WordPress
- Project management tools (Basecamp, Smartsheet)
- SEO tools (SEMrush, Ahrefs, Google Search Console)
- Social media platforms (LinkedIn, X, Threads)
- Event management tools (Eventbrite, Hopin)
👔 Cultural Fit Considerations
Company Values:
- Transparency: Open communication and information-sharing.
- Accountability: Taking ownership and responsibility for your work.
- Collaboration: Working together to achieve common goals.
- Continuous Learning: Fostering a growth mindset and commitment to personal development.
- Work-Life Balance: Encouraging employees to prioritize their well-being and personal lives.
Work Style:
- Remote-First: Siege Media prioritizes results and output over hours worked.
- Flexible: Employees have the autonomy to manage their time and workload.
- Collaborative: Team members support each other and work together to achieve common goals.
Self-Assessment Questions:
1. How do you align with Siege Media's values, particularly 'Transparency' and 'Accountability'?
2. Describe your experience working remotely and managing your time effectively.
3. How do you approach collaboration and supporting your team members' success?
⚠️ Potential Challenges
1. Remote Work: Balancing work and personal life in a remote setting can be challenging, requiring strong self-discipline and time management skills.
2. Time Zone Differences: Collaborating with team members in different time zones may require flexibility and strategic scheduling.
3. Budget Constraints: Managing a marketing budget effectively may involve making tough decisions and prioritizing initiatives based on limited resources.
📈 Similar Roles Comparison
1. Marketing Director vs. Marketing Manager: A Marketing Director typically has more strategic responsibilities, while a Marketing Manager focuses on day-to-day tactics and execution. This role combines both strategic and tactical aspects, making it unique.
2. Industry-Specific Context: Siege Media's focus on SEO, content marketing, and PR sets it apart from traditional advertising agencies. This role requires a deep understanding of these disciplines and their application to digital marketing strategies.
3. Career Path Comparison: This role offers a clear path to growth, with the potential to advance to a VP or C-level position as the company expands. It also provides opportunities to lead and mentor a team, fostering professional development.
📝 Sample Projects
1. SEO Strategy Development: Develop and implement an SEO strategy to improve organic traffic and search engine rankings for a high-growth startup client.
2. Content Marketing Campaign: Create and execute a content marketing campaign targeting enterprise clients, driving brand awareness and generating leads through thought leadership articles and webinars.
3. ABM Strategy Execution: Collaborate with the sales team to create and execute an ABM strategy for a potential enterprise client, resulting in a successful pilot project and expanded engagement.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: What are the most critical aspects of this role, and how do they fit with my skills and experience?
2. Team Structure: How is the marketing team structured, and who will I be working with directly?
3. Company Growth: What are the company's growth plans, and how does this role contribute to achieving those goals?
4. Marketing Strategy: What is the current marketing strategy, and how can I contribute to its evolution and improvement?
5. Work Environment: How does the remote-first work environment support productivity and work-life balance?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://siegemedia.applytojob.com/apply/4Vfs5JmYJO/Director-Marketing).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare examples of your thought leadership content and SEO strategies.
4. Be ready to discuss your experience with ABM and managing a marketing budget.
5. Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.