📌 Core Information
🔹 Job Title: Director, Marketing Brazil & Global Confectionary Lead
🔹 Company: Ingredion Incorporated
🔹 Location: São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (3 days at the office, 2 days at home)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategy for Brazil and the Global Confectionery category
- Driving top-line growth through innovation and collaboration
- Developing impactful marketing plans and optimizing product portfolios
- Identifying growth opportunities and influencing business direction
- Collaborating with global teams and key customers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in B2B marketing within the food and beverage sector.
📋 Key Responsibilities
✅ Lead category management for key food, beverages, and other industrial categories and applications using deep market insights to shape strategy and drive growth.
✅ Develop and execute innovation pipelines from idea to launch, aligned with consumer trends and customer needs.
✅ Define and implement marketing plans that elevate specialty ingredients and deliver differentiated value to customers.
✅ Collaborate with regional and global teams to build a long-term innovation agenda and influence the future of the category.
✅ Leverage competitive intelligence and customer insights to optimize the product portfolio and identify new growth opportunities.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree, MBA preferred
Experience: 7+ years of experience in a business or marketing role or business support function
Required Skills:
- Proven experience in marketing in a B2B environment for the food and beverage sector
- Formal Voice-of-Customer (VoC) methodology experience (a plus)
- Fluency in English; Spanish is a differential
Preferred Skills:
- Experience in a marketing role within the food and beverage industry
- Familiarity with the Brazilian market
ASSUMPTION: Candidates with experience in category management, innovation, and marketing strategy are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on experience and market conditions, the estimated salary range for this role is R$ 30,000 - R$ 50,000 per month.
Benefits:
- Medical and dental plan
- Company car
- Bonuses
- On-site restaurant
- Food allowance
- Private pension
- Gympass
- Discounts on medications
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ingredion operates in the food and beverage services industry, focusing on food and beverage sweeteners, starches, and other ingredient solutions.
Company Size: Ingredion is a large corporation with over 10,000 employees worldwide, offering ample opportunities for growth and development.
Founded: Ingredion was founded in 1906 and has since grown into a global leader in ingredient solutions.
Company Description:
- Ingredion is a leading global ingredient solutions provider serving customers in more than 120 countries.
- The company turns grains, fruits, vegetables, and other plant-based materials into value-added ingredient solutions for various markets.
- Ingredion is committed to bringing the potential of people, nature, and technology together to make life better.
Company Specialties:
- Food and beverage sweeteners
- Personal care
- Food and beverage starches
- Green solutions
- Health & nutrition
- Pharmaceutical
- Industrial
- Animal nutrition and co-products
- Ingredient solutions
Company Website: ingredion.com
ASSUMPTION: Ingredion's extensive global presence and diverse product portfolio offer candidates the opportunity to work on various projects and gain exposure to different markets.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking and leadership skills.
Reporting Structure: The Director, Marketing Brazil & Global Confectionary Lead will report directly to the Vice President of Marketing and work closely with global market leaders and key customers.
Work Arrangement: This role offers a hybrid work arrangement, with 3 days at the office and 2 days at home.
Growth Opportunities:
- Potential to influence business direction and support long-term planning
- Opportunity to develop talent within the team and build a high-performing marketing organization
- Possibility to expand responsibilities and take on additional leadership roles within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing strategy and growth.
🌍 Location & Work Environment
Office Type: Ingredion's São Paulo office offers a hybrid work environment, with a focus on collaboration and innovation.
Office Location(s): São Paulo, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant business environment and diverse cultural scene.
- The city is a major hub for the food and beverage industry, offering ample opportunities for networking and professional growth.
- São Paulo is known for its high cost of living, but offers excellent dining, entertainment, and cultural experiences.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and category management expertise
- Innovation and project management skills
- Cross-functional collaboration and communication abilities
- Leadership and team-building capabilities
- Alignment with Ingredion's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in the food and beverage industry.
- Prepare examples of your marketing strategy, innovation, and category management work to discuss during the interview.
- Research Ingredion's company values and be prepared to discuss how your personal values align with theirs.
ATS Keywords: Marketing strategy, innovation, category management, cross-functional collaboration, consumer trends, customer needs, competitive intelligence, growth opportunities, leadership, team-building
ASSUMPTION: Ingredion's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should be comfortable using common marketing and data analysis tools, as well as collaborating with cross-functional teams to leverage these tools effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Respect
- Excellence
- Collaboration
Work Style:
- Results-driven
- Innovative
- Collaborative
- Adaptable
- Customer-centric
Self-Assessment Questions:
- How do you demonstrate customer focus in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or market conditions?
- How do you foster a collaborative work environment and build effective teams?
ASSUMPTION: Ingredion values candidates who align with their company values and are able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing a diverse team with varying levels of experience and expertise
- Balancing short-term priorities with long-term strategic goals
- Adapting to a fast-paced, ever-changing market and competitive landscape
- Navigating a large, complex organization with multiple stakeholders
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to lead, adapt, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other marketing director positions, but with a focus on the Brazilian market and the global confectionery category.
- Compared to other marketing roles, this position offers a unique opportunity to influence business direction and support long-term planning.
- Career progression in this role could lead to senior leadership positions within Ingredion's marketing organization.
ASSUMPTION: Candidates should research similar roles and compare the responsibilities, requirements, and growth opportunities to ensure this position is the right fit for their career goals.
📝 Sample Projects
- Developing and executing a marketing strategy for a new product launch in the Brazilian market
- Conducting a competitive analysis and identifying growth opportunities for the global confectionery category
- Leading a cross-functional team to optimize the product portfolio and improve market share
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they might work on in this role, but the specific projects will vary based on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- How does this role fit into Ingredion's long-term marketing strategy?
- What are the biggest challenges facing the Brazilian market and the global confectionery category?
- How does Ingredion support the professional development and growth of its marketing team members?
- What is the company's approach to innovation and staying ahead of market trends?
- How does Ingredion foster a culture of collaboration and cross-functional teamwork?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in the food and beverage industry.
- Prepare examples of your marketing strategy, innovation, and category management work to discuss during the interview.
- Research Ingredion's company values and be prepared to discuss how your personal values align with theirs.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
