📌 Core Information
🔹 Job Title: Director, Marketing & Business Development-III
🔹 Company: Simon Property Group
🔹 Location: Ann Arbor, MI (Briarwood Mall)
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Revenue generation through property and media asset sales
- Strategic marketing direction of the shopping center
- Retailer intensification strategies and platform program opportunities
- Annual marketing budget creation and management
- Media relations and social media growth
- Collaboration with mall management team
ASSUMPTION: This role requires a balance of sales, marketing, and strategic planning skills. It involves both revenue generation and brand management aspects.
📋 Key Responsibilities
✅ Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming
✅ Develop and implement retailer intensification strategies and promote platform program opportunities to retailers
✅ Flawlessly execute national and/or regional SBV programs and initiatives at the field level
✅ Create annual marketing budgets and monthly forecasts, maximizing marketing dollars by analyzing ROI
✅ Develop and execute an annual marketing plan supporting corporate marketing objectives and positively impacting center financial objectives
✅ Coordinate shopping center visual merchandising, signage, and advertising programs
✅ Maintain effective media relations and drive growth of social media channels
✅ Participate in Manager on Duty rotation, staff meetings, and other relevant management responsibilities
ASSUMPTION: This role involves a high level of multitasking, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: BA or BS degree with emphasis in sales, marketing, or business
Experience: 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
Required Skills:
- Excellent interpersonal, communication, selling, and negotiation skills
- Superior computer skills and ability to communicate verbally, visually, and in writing
- Flexibility to work varied schedules including weekends and evenings
- Strong team building and coaching skills
- Ability to handle multiple projects simultaneously
- Ability to think strategically
Preferred Skills:
- Knowledge of retail management, marketing, and advertising
- Working knowledge of the media industry
ASSUMPTION: Candidates should have a strong background in sales and marketing, with a proven track record in strategic planning and execution.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director-level role in Real Estate with 5-10 years of experience in Michigan)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts at Simon properties
Working Hours: Full-time, with flexibility to work varied schedules including weekends and evenings
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically shopping center management and development
Company Size: 5,001-10,000 employees, providing a large network of resources and opportunities for growth
Founded: 1960, with a rich history in the retail real estate industry
Company Description:
- Simon is a global leader in the ownership of premier shopping, dining, entertainment, and mixed-use destinations
- Properties across North America, Europe, and Asia provide community gathering places for millions of people every day
- Strong balance sheet, experienced senior management team, and innovative spirit
Company Specialties:
- Real Estate Development
- Property Management
- Leasing
- Mall Advertising
- Retail
- Dining and Entertainment
- Global Partnerships
Company Website: business.simon.com
ASSUMPTION: Simon Property Group is a well-established company with a strong presence in the real estate industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Director level, reporting directly to the Mall Manager or General Manager
Reporting Structure: This role may oversee Marketing Coordinators or Assistant Marketing Managers
Work Arrangement: On-site, with flexibility to work varied schedules including weekends and evenings
Growth Opportunities:
- Advancement to Senior Director or Vice President level within the marketing department
- Transition to other departments, such as leasing or property management, with relevant experience
- Opportunities to work on special projects or initiatives, expanding skillset and industry knowledge
ASSUMPTION: This role offers opportunities for career growth within the marketing department or other departments within Simon Property Group.
🌍 Location & Work Environment
Office Type: On-site at Briarwood Mall in Ann Arbor, MI
Office Location(s): 100 Briarwood Circle, Ann Arbor, MI 48104
Geographic Context:
- Ann Arbor is a vibrant city with a strong economy, driven by the University of Michigan and various tech industries
- Briarwood Mall is a premier shopping destination in the area, offering a mix of high-end and popular retail stores
- Ann Arbor provides a high quality of life, with excellent schools, cultural attractions, and outdoor recreation opportunities
Work Schedule: Full-time, with flexibility to work varied schedules including weekends and evenings
ASSUMPTION: The work environment at Briarwood Mall is dynamic and fast-paced, with a focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-person interview with the Mall Manager or General Manager
- Final interview with the Regional Marketing Director or Vice President
Key Assessment Areas:
- Sales and negotiation skills
- Strategic marketing planning and execution
- Budgeting and financial management
- Communication and interpersonal skills
Application Tips:
- Highlight relevant sales and marketing experience, with a focus on strategic planning and execution
- Tailor your resume to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful marketing campaigns or initiatives you've led in the past
- Research Simon Property Group and Briarwood Mall to demonstrate your enthusiasm for the role and company
ATS Keywords: Marketing, Business Development, Sales, Retail, Shopping Center, Strategic Planning, Budgeting, Media Relations, Social Media Growth
ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales, marketing, and strategic planning skills, as well as their cultural fit within the Simon Property Group.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Zoho CRM)
- Social media platforms (e.g., Facebook, Instagram)
- Marketing automation tools (e.g., Hootsuite, Buffer)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with CRM software and social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Team-oriented and collaborative culture
- Focus on results and achieving goals
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong collaborator, able to work effectively with various teams?
- Do you have a proven track record of achieving results and exceeding goals?
ASSUMPTION: Simon Property Group values candidates who are results-driven, collaborative, and innovative, with a strong work ethic and commitment to excellence.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working varied schedules, including weekends and evenings
- Adapting to a fast-paced, dynamic work environment
- Developing and maintaining strong relationships with retailers, vendors, and other stakeholders
ASSUMPTION: This role requires strong organizational skills, time management, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Director or Business Development Manager in the retail or real estate industries
- However, it is unique in its focus on shopping center management and the integration of marketing and sales efforts
- Career progression may involve moving into senior marketing roles or transitioning to other departments within Simon Property Group
ASSUMPTION: While this role shares similarities with other marketing and business development positions, its focus on shopping center management sets it apart.
📝 Sample Projects
- Developing and executing a successful retailer intensification strategy, resulting in increased sales and tenant satisfaction
- Managing a multi-million dollar marketing budget, maximizing ROI and achieving center financial objectives
- Leading a team to execute a national marketing campaign, driving brand awareness and customer engagement
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of teamwork and collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as leasing and property management?
- What opportunities are there for professional development and growth within Simon Property Group?
- How does the company support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant sales, marketing, and strategic planning experience
- Prepare a cover letter explaining your interest in the role and Simon Property Group
- Prepare examples of successful marketing campaigns or initiatives you've led in the past
- Follow up with the Hiring Manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
