📌 Core Information
📌 Core Information
🔹 Job Title: Director, Marketing
🔹 Company: Dentsu
🔹 Location: USA - Remote - New York, Toronto
🔹 Job Type: Full-Time, Permanent
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
🚀 Job Overview
Key aspects of this role include:
- Leading a high-performing marketing team focused on driving pipeline and revenue growth
- Optimizing demand generation engine for maximum ROI
- Collaborating cross-functionally with Sales, Operations, and Product to create a unified growth engine
- Staying ahead of digital trends and continuously testing new growth channels
- Fostering a culture of experimentation, continuous learning, and accountability
ASSUMPTION: This role requires a strategic, data-driven marketer with a strong focus on revenue growth and team leadership.
📋 Key Responsibilities
📋 Key Responsibilities
✅ Lead and scale a high-performing marketing team focused on driving pipeline, SQLs, and MQLs across all stages of the funnel
✅ Own and optimize the demand generation engine, with clear accountability for revenue contribution from marketing
✅ Build and manage performance-driven campaigns across paid, organic, ABM, and email, aligned to revenue and growth targets
✅ Oversee and optimize the full marketing tech stack, including HubSpot, Salesforce, SalesLoft, and other automation and analytics tools
✅ Partner closely with Sales and Operations to ensure tight alignment on lead scoring, conversion rates, and funnel velocity
✅ Establish marketing attribution models to measure ROI and inform budget allocation
✅ Drive marketing analytics and forecasting, reporting on key KPIs like SQL-to-opportunity conversion and lead velocity
✅ Mentor and grow a results-oriented marketing team with deep accountability for pipeline performance
✅ Develop segmentation strategies and lifecycle marketing programs to nurture leads through the funnel
✅ Stay ahead of digital trends and continuously test new growth channels and strategies to maximize revenue impact
ASSUMPTION: This role requires a strong focus on full-funnel conversion optimization and data-driven decision making.
🎯 Required Qualifications
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of proven experience in building business pipeline and 5+ years of experience as a people leader
Required Skills:
- Expert-level proficiency in marketing tools such as HubSpot and SalesLoft
- Native English speaker with excellent written and verbal communication skills
- Proficient computer literacy with strong proficiency in Microsoft Office Suite
Preferred Skills:
- Fluency in additional languages
- Experience with additional marketing automation and analytics tools
ASSUMPTION: This role requires a strong focus on data-driven marketing and team leadership.
💰 Compensation & Benefits
💰 Compensation & Benefits
Salary Range: $110,000 - $120,000 per year
Benefits:
- Medical, dental, and RRSP benefits
- Paid time off
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is based on industry standards for a Director of Marketing role with 5-10 years of experience and is inclusive of a range to account for variations in relevant experience and location.
📌 Applicant Insights
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1901 (Tokyo, Japan)
Company Description:
- Dentsu is a global advertising and marketing communications company
- Operates in over 145 countries and regions across five continents
- Provides a full range of creative, media, and strategic communications services
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's global presence and extensive service offerings provide ample opportunities for career growth and learning.
📊 Role Analysis
Career Level: Director
Reporting Structure: Reports directly to the Global Head of Marketing
Work Arrangement: Remote solely, with the option to work from Dentsu's global offices
Growth Opportunities:
- Potential to lead larger teams and take on broader responsibilities as the company continues to grow
- Opportunities to work on global campaigns and collaborate with diverse teams across the organization
ASSUMPTION: This role offers significant growth potential within a large, global organization.
🌍 Location & Work Environment
Office Type: Remote solely, with the option to work from Dentsu's global offices
Office Location(s): New York, USA; Toronto, Canada; and other global offices
Geographic Context:
- New York, USA: A major global hub for marketing and advertising
- Toronto, Canada: A multicultural city with a thriving tech and startup scene
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various global locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- Behavioral and skills-based interviews
- Final round interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and problem-solving
- Data-driven decision making
- Leadership and team management skills
- Campaign strategy and execution
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions
- Be ready to discuss your approach to marketing analytics and attribution
ATS Keywords: Marketing strategy, demand generation, pipeline management, team leadership, marketing analytics, campaign optimization, digital trends, ABM, email marketing, marketing automation, data-driven marketing
ASSUMPTION: The application process may vary based on the specific hiring manager and team.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- SalesLoft
- Marketo (or similar marketing automation tools)
- Google Analytics
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
ASSUMPTION: The required tools and technologies may vary based on the specific team and role requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Speed
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's values and overall business objectives?
- Can you provide an example of a time when you had to adapt your marketing approach due to changing market conditions or feedback?
- How do you foster a culture of experimentation and continuous learning within your team?
ASSUMPTION: Dentsu values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones
- Balancing short-term campaign needs with long-term strategy
- Keeping up with the rapidly evolving marketing technology landscape
- Ensuring consistent brand messaging across global markets
ASSUMPTION: These challenges can be mitigated with strong leadership, effective communication, and a strategic approach to marketing.
📈 Similar Roles Comparison
- This role is unique in its focus on driving revenue growth through marketing and leading a high-performing team
- Similar roles may include VP of Marketing, Head of Demand Generation, or Growth Marketing Director
- Career path comparison: This role can lead to senior marketing leadership positions, such as Chief Marketing Officer or Global Head of Marketing
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with significant growth potential.
📝 Sample Projects
- Developing and executing a global ABM campaign to target high-value accounts
- Optimizing marketing funnels to improve conversion rates and reduce cost per acquisition
- Launching a new product or service and driving adoption through targeted marketing campaigns
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role and the opportunity to drive meaningful business impact.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and stakeholders within the organization?
- What are the key performance indicators (KPIs) for success in this role, and how are they tracked and reported?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on the organization's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions
- Be ready to discuss your approach to marketing analytics and attribution
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
