📌 Core Information
🔹 Job Title: Director, Marketing Campaign Management
🔹 Company: Humana
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading a team supporting various product lines
- Implementing marketing communication programs
- Overseeing campaign lifecycle and managing budgets
- Influencing marketing strategies across the organization
- Collaborating with peers and influencing VPs and AVPs
ASSUMPTION: This role requires a high level of strategic thinking, team leadership, and project management skills. The ideal candidate will have experience in a similar role and be comfortable working remotely.
📋 Key Responsibilities
✅ Lead and mentor a team supporting Stars, Wellness/Go365, Medicaid, Onboarding, and Specialty product lines
✅ Plan, recommend, and implement marketing communication programs using various channels, promotions, and events
✅ Oversee end-to-end campaign lifecycle, including target audience identification, specific messages, channels, content, and tactics
✅ Coordinate with cross-functional teams to ensure campaign success and maintain campaign-related documentation
✅ Develop and maintain budgets, oversee costs, and evaluate campaign effectiveness
✅ Influence AVPs and VPs on capacity/resource planning, roadmap prioritization, go-to-market strategies, and technical capability needs
✅ Make decisions related to new/updated programs or large-scale projects and implement strategic plans
ASSUMPTION: The role involves a high degree of autonomy and requires strong decision-making skills. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree or higher in marketing, communications, business, or related field
Experience: 8+ years of marketing experience, including campaign management, 5+ years of management experience, and 2+ years of project leadership experience
Required Skills:
- Proven leadership and team management skills
- Experience working in an Agile environment (Sprint Planning, Feature writing, capacity planning, etc.)
- Ability to engage, educate, influence, and guide others at all levels on the power of marketing as a business discipline
- Progressive levels of responsibility within a fast-paced marketing environment
- Passion for contributing to an organization focused on continuously improving consumer experiences
Preferred Skills:
- Master’s degree in marketing, communications, business, or related field
- Salesforce Marketing Cloud experience
- Prior health insurance industry experience
- Understanding of marketing metrics and program measurement
ASSUMPTION: The ideal candidate will have a strong background in marketing campaign management, with a proven track record of success in a similar role. Experience in the health insurance industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $150,000 - $206,300 per year
Benefits:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time, and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a director-level marketing role with the given experience level and location. The actual salary may vary based on individual qualifications and company-specific factors.
📌 Applicant Insights
🔍 Company Context
Industry: Humana is a leading health and well-being company focused on making it easier for millions of people to achieve their best health. They offer a wide range of health benefits and services, including Medicare, Medicaid, and individual health plans.
Company Size: Humana has over 10,000 employees and is publicly traded on the New York Stock Exchange (NYSE: HUM). As a large organization, Humana offers numerous opportunities for career growth and development.
Founded: Humana was founded in 1961 and has since grown to become one of the largest health insurance providers in the United States.
Company Description:
- Humana is committed to putting health first for its teammates, customers, and company
- Their mission is to help people achieve their best health – delivering the care and service they need, when they need it
- They offer a variety of benefits to promote the best health and well-being of their employees, including health benefits, time off, and retirement savings plans
Company Specialties:
- Health insurance services
- Healthcare services
- Medicare and Medicaid plans
- Individual health plans
Company Website: careers.humana.com
ASSUMPTION: Humana's focus on health and well-being extends to its employees, offering a comprehensive benefits package and a culture that prioritizes work-life balance.
📊 Role Analysis
Career Level: Director level, reporting directly to an Associate VP
Reporting Structure: This role will oversee approximately 4 leaders of several teams performing various roles across multiple product lines
Work Arrangement: This is a nationwide remote role that will primarily operate on EST business hours
Growth Opportunities:
- Potential to influence marketing strategies across the organization
- Opportunity to mentor and develop a dynamic team
- Chance to collaborate with peers and influence AVPs and VPs
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the organization's marketing efforts.
🌍 Location & Work Environment
Office Type: Remote work environment with occasional travel to Humana's offices for training or meetings
Office Location(s): Louisville, Kentucky, and Chicago, Illinois
Geographic Context:
- Humana's headquarters are in Louisville, Kentucky, with a significant presence in Chicago, Illinois
- The remote nature of this role allows for flexibility in location, with a focus on EST business hours
- Humana offers benefits to support remote work, including bi-weekly internet expense reimbursement for employees living and working from home in specific states
Work Schedule: Full-time, 40 hours per week
ASSUMPTION: The remote nature of this role offers flexibility and work-life balance, with the expectation of being available during EST business hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Pre-recorded Voice, Text Messaging, and/or Video interview using HireVue technology
- Review of recorded interview and subsequent communication about moving forward
Key Assessment Areas:
- Marketing campaign management experience
- Leadership and team management skills
- Strategic thinking and planning abilities
- Adaptability to remote work and Agile environments
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and leadership skills
- Prepare for behavioral and situational interview questions focused on marketing campaign management, team leadership, and strategic planning
- Research Humana's mission, values, and company culture to demonstrate a strong fit for the role
ATS Keywords: Marketing Campaign Management, Agile, Sprint Planning, Feature Writing, Capacity Planning, Salesforce Marketing Cloud, Budget Management, Team Leadership, Strategic Planning, Consumer Experience Improvement, Marketing Metrics Understanding, Collaboration, Innovation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing campaign management experience, leadership skills, and strategic thinking abilities. Preparation should include researching Humana's company culture and values, as well as practicing common interview questions related to marketing campaign management.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Agile project management tools (e.g., JIRA, Asana, Trello)
- Budget management software (e.g., Microsoft Excel, Google Sheets)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with Salesforce Marketing Cloud, Agile project management tools, and budget management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting health first for teammates, customers, and the company
- Delivering personalized, simplified, whole-person healthcare experiences
- Continuously creating innovative solutions and resources to help people live their healthiest lives
Work Style:
- Collaborative and team-oriented
- Adaptable to remote work and Agile environments
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you share Humana's commitment to putting health first for teammates, customers, and the company?
- Are you comfortable working remotely and collaborating with a distributed team in an Agile environment?
- Do you have a proven track record of success in marketing campaign management and team leadership?
ASSUMPTION: Humana values candidates who are passionate about their mission, adaptable to remote work, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a remote team with members across multiple time zones
- Balancing the demands of multiple product lines and marketing campaigns
- Adapting to the fast-paced nature of the marketing industry and changing consumer behaviors
- Occasional travel to Humana's offices for training or meetings
ASSUMPTION: The ideal candidate will be comfortable working remotely, managing a distributed team, and balancing multiple priorities in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other director-level marketing campaign management positions but may offer more growth opportunities and influence within the organization
- Humana's focus on health and well-being sets it apart from other industries, offering unique challenges and rewards
- Career paths in marketing campaign management can vary depending on the organization's size, industry, and specific needs
ASSUMPTION: This role offers significant growth opportunities and the chance to make a substantial impact on the organization's marketing efforts. Comparable roles may offer similar responsibilities but vary in terms of influence, growth potential, and industry focus.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new product launch
- Implementing a new Agile project management system to improve team efficiency and collaboration
- Conducting market research and analyzing data to inform marketing strategies and tactics
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the ideal candidate might undertake in this role.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing the organization, and how can this role address them?
- How does this role collaborate with other marketing teams and stakeholders to ensure campaign success?
- What opportunities are there for professional growth and development within the marketing organization?
- How does Humana support work-life balance for remote employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, expectations, and growth opportunities, as well as Humana's company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and leadership skills
- Prepare for behavioral and situational interview questions focused on marketing campaign management, team leadership, and strategic planning
- Research Humana's mission, values, and company culture to demonstrate a strong fit for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
