📌 Core Information
🔹 Job Title: Director, Marketing
🔹 Company: PHP Agency Inc
🔹 Location: Addison, TX
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing the Annual Marketing Plan
- Managing public relations and digital marketing efforts
- Overseeing video production and SEO management
- Analyzing performance and reporting to C-Level executives
- Upholding brand identity and managing events
ASSUMPTION: This role requires a strategic mindset, strong leadership, and excellent communication skills to manage multiple marketing channels and initiatives effectively.
📋 Key Responsibilities
✅ Develop and implement the Annual Marketing Plan, including a comprehensive marketing budget and detailed calendar outlining all marketing initiatives
✅ Generate engaging monthly articles/blogs, craft compelling company press releases, and manage the flow of incoming and outgoing company leads
✅ Oversee the maintenance and updating of the company website, plan, create, and post engaging content for approved social media outlets
✅ Collaborate with video producers to create a calendar of content, ensuring each piece is filmed, edited, and executed according to the marketing plan
✅ Implement SEO best practices to optimize the company’s online presence, including search ranking and back-links
✅ Regularly publish detailed reports to the C-Level executive team, providing insights into the effectiveness of marketing initiatives using digital statistics and measures
✅ Uphold brand integrity across all mediums and channels, ensuring a consistent company voice and appearance
✅ Spearhead the planning, management, and execution of social media marketing campaigns, monitor and respond to protect company brand identity across all platforms
✅ Lead the planning and execution of major national conventions, regional meetings, and recognition trips, ensuring each event aligns with our brand and meets our objectives
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical performance tracking to drive marketing success.
🎯 Required Qualifications
Education: A Bachelor’s degree in business or marketing. An MBA is a plus.
Experience: A minimum of 5 years in a marketing leadership role at the director level. Experience in the life insurance industry is highly desirable.
Required Skills:
- Proven track record of managing a team and developing talent within an organization
- Excellent oral and written communication skills
- Proficiency in Microsoft Office Suite or related software
- Analytical problem-solving skills, detail-oriented, and willing to take a hands-on approach
- Infuses a sense of urgency and executes plans that achieve desired outcomes
- Strong understanding of fundamental business principles
- Able to establish credibility and influence a broad range of constituents
- Both intelligent and practical; possesses the ability to learn quickly in a fast-paced, team-oriented environment
- Creative thinker and solutions-oriented
- Uncompromising personal integrity, as well as high-level of respect for all individuals
Preferred Skills:
- Experience in the life insurance industry
- MBA degree
ASSUMPTION: Candidates with a strong background in marketing, leadership, and relevant industry experience will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing role with 5-10 years of experience in the financial services sector)
Benefits:
- Health Insurance
- Paid Travel
- Holidays
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event planning and management
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with the given experience level and location. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically life insurance and annuities
Company Size: 51-200 employees (Mid-size company, offering a blend of startup agility and established processes)
Founded: 2009, with headquarters in Addison, TX
Company Description:
- PHP Agency is a national financial services marketing company focused on changing the culture and diversity of the insurance industry
- Partners with leading insurance carriers to offer life insurance and annuity products
- Provides part-time or full-time career opportunities to licensed agents
Company Specialties:
- Financial Services Marketing
- Life Insurance
- Retirement Planning
- Annuities
Company Website: PHP Agency
ASSUMPTION: PHP Agency offers a dynamic work environment with a focus on growth and innovation within the financial services industry.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and advancement within the marketing department or the broader organization
Reporting Structure: Reports directly to the President, with potential oversight of marketing team members
Work Arrangement: On-site, with flexibility for remote work during events or as needed
Growth Opportunities:
- Potential to expand the marketing team and take on additional responsibilities
- Opportunities to collaborate with other departments and gain a broader understanding of the business
- Possibility to transition into a more senior role, such as Vice President of Marketing, as the company grows
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, with ample opportunity for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces
Office Location(s): Addison, TX
Geographic Context:
- Addison, TX is a suburb of Dallas, offering a mix of urban and suburban living
- Close proximity to Dallas/Fort Worth International Airport
- Access to various dining, entertainment, and cultural attractions
Work Schedule: Full-time, with occasional flexibility for event planning and management
ASSUMPTION: The Addison, TX office provides a professional and engaging work environment, with easy access to local amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or marketing team members
- Final interview with the President
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Communication and presentation abilities
- Industry knowledge and relevant experience
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your marketing work, such as campaigns, content, or analytics reports
- Research the company and industry to show your enthusiasm and knowledge
ATS Keywords: Marketing strategy, marketing plan, public relations, digital marketing, SEO, performance analysis, brand identity, event management, leadership, communication skills, problem-solving, results-driven, team building, resilience, business acumen, creativity, integrity
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing multiple projects and deadlines simultaneously?
- Do you possess strong leadership skills and the ability to build and manage a team?
- Are you passionate about the financial services industry and committed to driving marketing success?
ASSUMPTION: Candidates who align with PHP Agency's core values and work style will be well-suited for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple marketing channels and initiatives simultaneously
- Balancing strategic planning with day-to-day tactical tasks
- Adapting to a fast-paced, dynamic work environment
- Developing and maintaining strong relationships with internal and external stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- Compared to other Director of Marketing roles, this position may require more hands-on involvement in day-to-day marketing tasks
- Industry-specific context: Life insurance and annuity marketing may involve unique challenges and opportunities compared to other financial services sectors
- Career path comparison: This role offers potential growth and advancement opportunities within the marketing department or the broader organization
ASSUMPTION: Understanding the unique aspects of this role and its industry context will help candidates tailor their application and interview responses effectively.
📝 Sample Projects
- Developing and implementing a comprehensive marketing plan for a new life insurance product launch
- Managing a team to create and execute a successful social media marketing campaign
- Analyzing marketing performance data to optimize campaigns and improve ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Director of Marketing role at PHP Agency.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for marketing and how this role contributes to that?
- How does the marketing team collaborate with other departments, such as sales and product development?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does the company support the professional growth and development of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process will help candidates demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing work, such as campaigns, content, or analytics reports, to showcase during the interview process
- Research the company and industry to show your enthusiasm and knowledge
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
