📌 Core Information
🔹 Job Title: Director, Marketing Cloud Operations
🔹 Company: GoodRx
🔹 Location: Santa Monica, CA (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading a team responsible for technical campaign development and deployment across digital channels
- Ensuring data availability for audience generation and journey design
- Collaborating with multiple teams to optimize customer journeys and experiences
- Troubleshooting issues within the platform and providing technical guidance
- Staying updated with new features, technologies, and capabilities to enhance customer experience and drive efficiency
ASSUMPTION: This role requires a high level of technical expertise and leadership skills to manage a team and ensure smooth campaign execution.
📋 Key Responsibilities
✅ Manage a team involved in day-to-day campaign operations with an astute understanding of CRM platforms, especially Salesforce Marketing & Data Cloud
✅ Serve as an internal expert on campaign execution within SFMC platform for CRM communications
✅ Demonstrate knowledge and skills to guide and build high-performance, scalable segmentation and journeys on SFMC & SF Data Cloud platform
✅ Lead campaign execution discussions, develop work effort estimates, and present solutions for campaign setup
✅ Unlock new features, technologies, and capabilities to enhance customer experience and drive efficiency
✅ Provide technical guidance on journeys, automation studio, mobile studio, personalization (interaction studio), email studio for new and ongoing campaigns
✅ Build, update, and maintain data model, manage subscribers in SFMC & SFCDP for outbound communications
✅ Lead team in development of multi-channel (email, push, in-app, SMS) campaigns and journeys in Salesforce Marketing Cloud and provide guidance on setup, maintenance, and support
✅ Translate campaign strategy and requirements into solution blueprint
✅ Troubleshoot and perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns
✅ Proactively identify data discrepancies and conduct root cause analysis to resolve data issues
✅ Collaborate with marketers, product teams, engineering teams, and data teams to determine CRM campaign execution requirements
✅ Develop use-cases and prioritize stories with internal teams to ensure on-time campaign deployment
✅ Lead campaign intake, gather requirements, and tackle challenges collaboratively with stakeholders for seamless solutions
✅ Develop technical expertise in broader CRM tools used by the team
ASSUMPTION: This role requires a strong understanding of Salesforce Marketing Cloud and Data Cloud, as well as experience with SQL and ETL development.
🎯 Required Qualifications
Education: Bachelor’s Degree in engineering, math, computer science, information technology, or related discipline
Experience: 15+ years of related experience, including 7+ years leading a team in campaign execution and operations, and 7+ years of extensive experience as the Salesforce Marketing Cloud campaign execution expert
Required Skills:
- Expertise in Salesforce Marketing Cloud and Data Cloud
- Proficient in writing complex SQL and ETL development with experience processing large datasets
- Demonstrated expertise in data modeling and complex audience segmentation
- Expertise in building communications (emails, push, in-app, SMS) in SFMC
- Must be detail-oriented with an eye for overall user experience
Preferred Skills:
- Salesforce Marketing Cloud certifications
- Experience with Salesforce CDP/Data Cloud
- Excellent communication and organization skills with proven ability to grow relationships with key partners
ASSUMPTION: Candidates with a strong background in CRM platforms, particularly Salesforce Marketing Cloud, and experience leading teams in campaign execution will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $169,000 - $361,000 per year (varies by location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) with company match
- Employee Stock Purchase Plan
- Unlimited vacation, paid holidays, and sick leave
- Mental wellness and financial wellness programs
- Fertility benefits and generous parental leave
- Pet insurance, supplemental life insurance, short-term and long-term disability
Working Hours: Full-time, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GoodRx is a leading healthcare marketplace that offers affordable prescription medications and healthcare services to consumers in the United States.
Company Size: GoodRx has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: GoodRx was founded in 2011 and has since helped millions of Americans save billions on their prescriptions.
Company Description:
- GoodRx is committed to making healthcare more affordable and accessible for all Americans
- The company offers a comprehensive resource for affordable prescription medications, gathering pricing information from thousands of pharmacies coast to coast
- GoodRx also provides a tele-health marketplace for online doctor visits and lab tests
Company Specialties:
- Affordable prescription medications
- Tele-health services
- Healthcare savings and affordability
Company Website: www.goodrx.com
ASSUMPTION: GoodRx's mission and commitment to affordable healthcare make it an attractive place to work for individuals passionate about improving access to healthcare.
📊 Role Analysis
Career Level: This role is at the senior management level, offering opportunities for strategic decision-making and team leadership.
Reporting Structure: The Director, Marketing Cloud Operations will report directly to the VP of Marketing Technology and will oversee a team of marketing cloud operations specialists.
Work Arrangement: This role is primarily on-site, with flexible remote work options available for the right candidate.
Growth Opportunities:
- Potential to grow into a more senior role within the marketing technology department or expand into other areas of the business
- Opportunities to mentor and develop junior team members
- Chance to work on high-impact projects that directly influence the company's growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and expand their skills and responsibilities.
🌍 Location & Work Environment
Office Type: GoodRx has multiple office locations across the United States, with the headquarters in Santa Monica, CA.
Office Location(s): Santa Monica, CA (with remote flexibility)
Geographic Context:
- Santa Monica is located in Los Angeles County, California, with a mild Mediterranean climate
- The area is known for its beaches, parks, and vibrant arts and culture scene
- Santa Monica is easily accessible by public transportation and offers a variety of housing options
Work Schedule: Full-time, with flexible remote work options available
ASSUMPTION: The Santa Monica office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical assessment or case study presentation
- On-site or video interview with the hiring manager and team members
- Final interview with the VP of Marketing Technology
Key Assessment Areas:
- Technical expertise in Salesforce Marketing Cloud and Data Cloud
- Leadership and team management skills
- Problem-solving and troubleshooting abilities
- Communication and collaboration skills
- Alignment with GoodRx's mission and values
Application Tips:
- Highlight relevant experience and achievements in your resume, particularly those related to Salesforce Marketing Cloud and campaign execution
- Prepare for behavioral and situational interview questions that focus on your leadership and problem-solving skills
- Research GoodRx's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Be prepared to discuss your experience with data modeling, audience segmentation, and campaign execution
ATS Keywords: Salesforce Marketing Cloud, Salesforce Data Cloud, CRM platforms, campaign execution, data modeling, audience segmentation, SQL, ETL development, team management, leadership
ASSUMPTION: GoodRx's interview process is designed to assess candidates' technical skills, leadership abilities, and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Salesforce Data Cloud
- SQL and ETL development tools
- Campaign management tools (e.g., automation studio, mobile studio, personalization studio, email studio)
- Data modeling and segmentation tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: We put patients first in everything we do
- Inclusive: We embrace diversity and foster an environment where everyone feels valued and respected
- Collaborative: We work together to achieve our goals and support each other's success
- Innovative: We continually seek new and better ways to improve healthcare for all
- Accountable: We take responsibility for our actions and hold ourselves to the highest standards
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you have a proven track record of success in leading teams and driving results in a fast-paced, dynamic environment?
- Are you passionate about GoodRx's mission to make healthcare more affordable and accessible for all Americans?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with diverse teams to achieve common goals?
- Are you comfortable working with large datasets and using data to inform decision-making and strategy?
ASSUMPTION: GoodRx values candidates who are passionate about their mission, collaborative in nature, and adaptable to the dynamic work environment.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment with tight deadlines and high expectations
- Staying up-to-date with the latest features, technologies, and best practices in Salesforce Marketing Cloud and Data Cloud
- Balancing the need for innovation and efficiency with the requirement for accurate and reliable campaign execution
- Working with large datasets and ensuring data quality and integrity in a complex CRM ecosystem
ASSUMPTION: These challenges require strong leadership, technical expertise, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing cloud operations roles, this position offers a unique opportunity to work for a mission-driven company focused on improving healthcare affordability and accessibility
- GoodRx's size and growth trajectory provide opportunities for career advancement and professional development not typically available at smaller organizations
- This role offers a competitive salary and comprehensive benefits package, comparable to other senior-level marketing cloud operations positions in the industry
ASSUMPTION: This role offers a unique blend of mission-driven work, career growth opportunities, and competitive compensation and benefits.
📝 Sample Projects
- Developing and executing a multi-channel campaign to promote a new tele-health service offering
- Optimizing customer journeys and segmentation strategies to improve engagement and conversion rates
- Collaborating with cross-functional teams to integrate marketing cloud data with other systems and platforms
ASSUMPTION: These projects demonstrate the breadth and depth of responsibilities in this role and the opportunity to make a significant impact on GoodRx's marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing technology strategy for GoodRx?
- What are the biggest challenges facing the marketing cloud operations team currently, and how can this role help address them?
- How does GoodRx support the professional development and growth of its marketing cloud operations team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GoodRx measure the success of its marketing cloud operations team and this role specifically?
ASSUMPTION: These questions will help you better understand the role's context, priorities, and expectations, as well as GoodRx's approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, particularly those related to Salesforce Marketing Cloud and campaign execution
- Prepare a cover letter that demonstrates your enthusiasm for GoodRx's mission and your fit for the role
- If applicable, provide examples of your work or portfolio to showcase your skills and achievements
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
