📌 Core Information
🔹 Job Title: Director, Marketing - Coke TM (ASEAN & South Pacific)
🔹 Company: The Coca-Cola Company
🔹 Location: Singapore, Philippines (Taguig City), Thailand (Bangkok)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and co-leading the Meals Platform for Coca-Cola Trademark (CCTM) with Global and OU networks
- Supporting the CCTM Lead in developing Long Range Planning (LRP) and Annual Business Planning (ABP) vision and strategic direction
- Working with counterparts across Global, OU, and Bottler networks to create cohesive brand/category strategy and efficient consumer/shopper end-to-end engagement plan
- Leading growth agenda in capturing Meals Occasions in ASP OU and engaging with a large network of colleagues across TCCC
ASSUMPTION: This role requires strong leadership, strategic thinking, and cross-functional collaboration skills to drive growth and engagement across multiple regions.
📋 Key Responsibilities
✅ Create ASP vision and strategic direction for Coke and Meals
✅ Drive exponential growth by stewarding the brand portfolio and leading iconic programs
✅ Scale programs across ASP, with local relevance
✅ Optimize Direct Marketing Expenditure (DME) resource allocation, marketing effectiveness, and efficiency in partnership with FLM
✅ Orchestrate engaging campaigns/initiatives to grow revenues and weekly+ drinkers
✅ Accountable for overall engagement of the Coke team and inspiration of the OU and bottlers
ASSUMPTION: This role involves strategic planning, campaign management, and stakeholder engagement to achieve business growth objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 8+ years of marketing experience with direct experience in brand strategy work
Required Skills:
- Brand Architecture
- Brand Positioning
- Channel Management
- Competitor Analysis
- Consumer Segmentation
- Creative Process
- Digital Media Strategy
- Group Problem Solving
- Leadership
- Marketing Goals
- Marketing Strategies
- Media Planning
- Quantitative Research
- Social Media Strategies
- SWOT Analysis
- Team Management
Preferred Skills:
- Multi-Geography or multi-country experience
- Ability to develop and communicate innovative approaches to marketing strategy
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on brand strategy and cross-functional teamwork. General management experience and business commercial acumen are also essential.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD (Estimated based on industry standards for a Director-level role in Marketing within the Food and Beverage sector)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Coca-Cola products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in Marketing within the Food and Beverage sector. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on non-alcoholic beverages. The company is a global leader in the beverage industry, with a portfolio of over 200 brands.
Company Size: The Coca-Cola Company has over 10,000 employees worldwide, with a large presence in the United States and international operations in over 200 countries.
Founded: The Coca-Cola Company was founded in 1886 by John Pemberton, and its iconic Coca-Cola brand was first sold in 1886.
Company Description:
- The Coca-Cola Company is committed to bringing about real change – to its industry, to local economies, and to the world around it. Through constant evolution, the company continues to reimagine the way it refreshes the world and makes a difference.
- The company's portfolio features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife, and more.
- The Coca-Cola Company is working with global partners to transform its business and grow it in more sustainable ways, providing jobs and opportunities to local economies where its people live and work.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established global brand with a strong focus on sustainability and innovation. Its extensive portfolio of beverage brands makes it a leader in the industry.
📊 Role Analysis
Career Level: This role is at the Director level, with significant experience required and the potential for further growth within the organization.
Reporting Structure: The Director, Marketing - Coke TM (ASEAN & South Pacific) will report directly to the Coke ASEAN & South Pacific Operating Unit (OU) Marketing Lead and work closely with Global and OU networks.
Work Arrangement: This role is on-site, with a requirement to travel between 26% and 50% of the time.
Growth Opportunities:
- Potential to grow within the Marketing department or take on broader responsibilities within the organization
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Exposure to a global network of colleagues and the chance to develop leadership skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and take on broader responsibilities within the organization.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Singapore, Philippines (Taguig City), Thailand (Bangkok)
Geographic Context:
- Singapore is a global commerce hub with a multicultural environment and a strong focus on sustainability
- Taguig City, Philippines, is a bustling urban area with a mix of traditional and modern influences
- Bangkok, Thailand, is a vibrant city known for its rich culture, history, and culinary scene
Work Schedule: Full-time, typically Monday-Friday, with flexibility for project needs
ASSUMPTION: The work environment at The Coca-Cola Company is collaborative and innovative, with a strong focus on driving business growth and making a positive impact on the world.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring panel
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional teamwork and collaboration
- Leadership and stakeholder management
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with brand strategy, consumer segmentation, and campaign management
- Demonstrate your ability to work effectively in a cross-functional team and manage stakeholders
- Showcase your understanding of the Coca-Cola brand and its commitment to sustainability
ATS Keywords: Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership, and cross-functional teamwork skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
- Project management software (e.g., Asana, Trello)
- Consumer research and insights tools (e.g., SurveyMonkey, Nielsen)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned with relevant experience or training.
👔 Cultural Fit Considerations
Company Values:
- Leadership: Inspire and empower others to be their best
- Collaboration: Work together, building partnerships and making each other better
- Integrity: Uphold strong moral principles and act with honesty and fairness
Work Style:
- Fast-paced and dynamic environment
- Cross-functional teamwork and collaboration
- Focus on driving business growth and innovation
Self-Assessment Questions:
- How do you align with The Coca-Cola Company's values of leadership, collaboration, and integrity?
- How do you approach working effectively in a cross-functional team and managing stakeholders?
- How do you stay up-to-date with industry trends and consumer insights in the marketing field?
ASSUMPTION: The Coca-Cola Company values a collaborative, innovative, and results-driven work environment, with a strong focus on integrity and ethical behavior.
⚠️ Potential Challenges
- Managing a large network of colleagues across multiple regions and time zones
- Balancing the need for global consistency with local relevance in marketing campaigns
- Adapting to a fast-paced and dynamic work environment
- Meeting ambitious business growth targets and KPIs
ASSUMPTION: This role presents unique challenges related to cross-functional teamwork, stakeholder management, and driving business growth in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other Director-level marketing positions within the Food and Beverage industry, with a focus on brand strategy, campaign management, and stakeholder engagement
- Unlike other roles, this position requires a strong understanding of the Coca-Cola brand and its commitment to sustainability
- Career progression in this role may lead to broader responsibilities within the organization or a move into a senior leadership position
ASSUMPTION: This role offers a unique opportunity to work with a global brand and drive business growth in a dynamic and fast-paced environment.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive revenue growth and increase weekly+ drinkers
- Conducting consumer research and segmentation analysis to inform brand strategy and marketing tactics
- Collaborating with cross-functional teams to optimize Direct Marketing Expenditure (DME) resource allocation and improve marketing effectiveness
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Coca-Cola in the ASEAN & South Pacific region?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to fostering a diverse and inclusive work environment?
- How does the company measure the success of its marketing campaigns and initiatives?
ASSUMPTION: These interview questions help candidates better understand the role's context, priorities, and the company's approach to marketing and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching The Coca-Cola Company and its marketing strategies
- Follow up with the hiring manager within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
