📌 Core Information
🔹 Job Title: Director, Marketing & Communications
🔹 Company: Intact FC
🔹 Location: Toronto, Ontario, Canada (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Office: 700 University Avenue, Toronto, Ontario M5G 0A1, CA)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing and communications campaigns
- Managing a program of events for brokers and internal teams
- Building a stronger National B2B brand to differentiate Intact in the marketplace
- Mobilizing and engaging the distribution network and internal teams to maximize growth
- Leading a team of dedicated marketing, communications, and design professionals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Develop marketing and communications strategies to deliver on business objectives
✅ Lead the planning and implementation of annual plans to support business growth, thought leadership, and employee engagement
✅ Provide best-in-class executive communication support
✅ Leverage Intact's leadership in building resilient communities to transform employees and the broker network into climate resiliency ambassadors
✅ Recommend and influence strategic decisions by providing high-level expertise in marketing and communications areas
✅ Curate compelling, insights-driven content to strategically share the Intact story with internal and external audiences
✅ Stay informed of industry trends, emerging technologies, and best practices in communications to continuously enhance communication strategies
ASSUMPTION: This role requires strong project management, stakeholder engagement, and communication skills to successfully deliver on multiple responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in communications, marketing, administration, or a related field
Experience: Minimum 10 years' experience working in B2B marketing or communications position, with at least 5 years of leadership experience managing a team and managing managers
Required Skills:
- Exceptional strategic thinking skills combined with an action orientation
- Stellar written and verbal communication skills
- Ability to challenge the status-quo and push for proactive optimization
- Ability to manage an extensive network of stakeholders
- Strong commitment to talent management and development
Preferred Skills:
- Bilingualism (English/French) for candidates located in Quebec
ASSUMPTION: Candidates with a proven track record in B2B marketing and communications, strong leadership skills, and experience managing teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 150,000 - 180,000 (Estimated, based on industry standards for a Director-level role in the Insurance industry in Toronto)
Benefits:
- Financial rewards program
- Employee Share Purchase Plan (50% match on net shares purchased)
- Flex pension and benefits package, with access to virtual healthcare
- Flexible work arrangements (Hybrid)
- Possibility to purchase up to 5 extra days off per year
- Annual wellness account
- Physical and mental health resources
- Dynamic workplace learning ecosystem
- Inclusive employee-led networks
- Community Impact program
Working Hours: Full-time (37.5 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance (Intact is one of the largest insurance companies in Canada)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1809 (Over 200 years of history)
Company Description:
- Intact is a Canadian insurance company offering property and casualty insurance products
- They operate under several brands, including Intact Insurance, belairdirect, and Grey Power
- Intact is committed to helping people, businesses, and society prosper in good times and be resilient in bad times
Company Specialties:
- Home, auto, and business insurance
- Insurance for specific industries and niches
- Reinsurance and specialty lines
Company Website: Intact FC
ASSUMPTION: Intact FC is a well-established insurance company with a strong presence in Canada, offering a wide range of insurance products and services.
📊 Role Analysis
Career Level: Director (Senior leadership role)
Reporting Structure: Reports to the Vice President of Marketing & Communications
Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)
Growth Opportunities:
- Potential to move into a VP or C-level role within the marketing and communications department
- Opportunities to lead and grow the marketing and communications team
- Chance to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing and communications department and make a meaningful impact on the organization's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 700 University Avenue, Toronto, Ontario M5G 0A1, CA
Geographic Context:
- Toronto is the largest city in Canada, with a diverse and multicultural population
- The office is located in the heart of downtown Toronto, with easy access to public transportation and nearby amenities
- Toronto offers a vibrant arts and culture scene, with numerous museums, galleries, and festivals throughout the year
Work Schedule: Full-time (37.5 hours/week), with flexible hours and remote work options
ASSUMPTION: The office environment at Intact FC is designed to foster collaboration, innovation, and employee well-being, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth behavioral and situational interviews with the hiring manager and other team members
- Final interview with the Vice President of Marketing & Communications
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Industry knowledge and understanding of the insurance sector
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing and communications campaigns, as well as their outcomes and impact
- Research Intact FC and the insurance industry to demonstrate your understanding of the business and market trends
ATS Keywords: Marketing & Communications, Director, B2B, Strategic Planning, Event Management, Brand Building, Stakeholder Engagement, Team Leadership, Insurance Industry
ASSUMPTION: The interview process at Intact FC is designed to assess the candidate's strategic thinking, leadership, and communication skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and communications professionals, with a focus on project management, automation, and design software.
👔 Cultural Fit Considerations
Company Values:
- Care for people
- Open and honest
- Take accountability
- Drive change
- Win as a team
- Grow with us
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and open to change
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of driving strategic marketing and communications campaigns that deliver results?
- Are you comfortable managing a team and working with a diverse range of stakeholders?
- Do you thrive in a fast-paced, dynamic work environment and embrace change as an opportunity for growth?
ASSUMPTION: Intact FC values employees who are caring, open, accountable, and committed to driving change and winning as a team. Candidates who align with these values and work styles will be most successful in this role.
⚠️ Potential Challenges
- Managing a large team and multiple projects simultaneously may be challenging for less experienced candidates
- Working in a matrixed environment may require strong stakeholder management and communication skills
- The hybrid work arrangement may present challenges in terms of balancing remote work and in-office collaboration
- The insurance industry can be competitive and fast-paced, requiring adaptability and resilience
ASSUMPTION: While this role offers significant growth and development opportunities, it also presents challenges that require strong leadership, communication, and project management skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Director or Communications Director role in other industries, but with a focus on the insurance sector
- Compared to other Director-level roles, this position offers a unique blend of strategic, leadership, and project management responsibilities
- Career progression in this role may lead to VP or C-level positions within the marketing and communications department or other areas of the business
ASSUMPTION: While this role shares similarities with other Director-level positions, its focus on the insurance industry and unique blend of responsibilities make it a distinct opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a national B2B marketing campaign to differentiate Intact in the insurance market
- Planning and managing a large-scale industry event or conference to showcase Intact's thought leadership and engage key stakeholders
- Creating and implementing a comprehensive internal communications strategy to drive employee engagement and alignment with business objectives
ASSUMPTION: These sample projects illustrate the strategic, leadership, and project management aspects of the role, as well as the opportunity to make a significant impact on the organization's success.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role fit into the overall marketing and communications strategy for Intact?
- What are the most significant challenges facing the marketing and communications department, and how can this role help address them?
- How does Intact support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Intact FC careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing and communications campaigns, as well as their outcomes and impact
- Research Intact FC and the insurance industry to demonstrate your understanding of the business and market trends
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
