Director, Marketing & Communications

📌 Core Information

🔹 Job Title: Director, Marketing & Communications

🔹 Company: KBI Biopharma

🔹 Location: USA - NC - Remote

🔹 Job Type: Full-Time

🔹 Category: Biotechnology Research

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and business growth.
• Collaborating cross-functionally with sales & business development, commercial strategy, commercial excellence, and technical teams.
• Positioning KBI as a premier partner in drug development and manufacturing.
• Managing marketing budgets and optimizing spending for maximum ROI.
• Leading brand positioning and messaging to differentiate KBI in the competitive CDMO landscape.

ASSUMPTION: This role requires a dynamic leader with deep experience in B2B life sciences marketing, market analysis, digital strategy, and content marketing within the CDMO space.

📋 Key Responsibilities

✅ Developing and implementing a comprehensive marketing strategy that aligns with business objectives and growth targets.

✅ Leading brand positioning and messaging to differentiate KBI in the competitive CDMO landscape.

✅ Overseeing the execution of multi-channel marketing campaigns, including digital marketing, events, content marketing, and advertising.

✅ Designing and implementing a strategic marketing plan to grow business via Strategic Alliance relationships and offerings.

✅ Managing marketing budgets and optimizing spending for maximum ROI.

✅ Ensuring planning, strategy, and execution of key campaigns at global conferences and events.

✅ Driving lead generation programs to support the sales pipeline and increase customer engagement.

✅ Designing and implementing marketing automation and CRM strategies to track and nurture leads effectively.

✅ Developing targeted campaigns for key industry verticals and customer segments.

✅ Overseeing the creation of high-quality content (white papers, case studies, blogs, webinars) that highlights the company’s expertise and capabilities.

✅ Collaborating with subject matter experts to develop scientific and technical marketing materials.

✅ Positioning company executives as thought leaders through speaking engagements, media outreach, and industry events.

✅ Planning and executing industry trade shows, conferences, and networking events to maximize brand exposure.

✅ Developing booth designs, promotional materials, and engagement strategies for events.

✅ Tracking event ROI and continuously optimizing future participation.

ASSUMPTION: This role involves a high level of collaboration and strategic thinking, with a focus on driving business growth through effective marketing strategies.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing, Business, Life Sciences, or related field.

Experience: 10+ years of marketing experience, preferably in a CDMO, CRO, biotech, or pharmaceutical environment.

Required Skills:

• Proven success in B2B marketing, demand generation, and digital marketing strategies.
• Strong understanding of the pharmaceutical development and manufacturing landscape.
• Experience managing marketing automation tools (HubSpot, Highspot, etc.) and CRM platforms (Salesforce, etc.).
• Exceptional communication, project management, and leadership skills.
• Ability to translate complex scientific concepts into compelling marketing messages.

Preferred Skills:

• Experience in the biopharmaceutical industry.
• Fluency in multiple languages.

ASSUMPTION: Candidates with a strong background in B2B marketing and a deep understanding of the biopharmaceutical industry are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $173,000 - $238,700

Benefits:

• Annual Bonus
• Medical Coverage
• Dental Coverage
• Vision Coverage
• Paid PTO
• Paid Holidays
• 401K Matching
• Employee Recognition Programs

Working Hours: 40 hours per week, with flexibility for remote work.

ASSUMPTION: The salary range provided is based on current averages and expectations for this role in the biopharmaceutical industry. The final salary and benefits package will be based on the selected candidate’s qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: KBI Biopharma operates in the Biotechnology Research industry, focusing on contract development and manufacturing services for pharmaceutical and biotechnology companies.

Company Size: KBI Biopharma has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: KBI Biopharma was founded in 1996, with over two decades of experience in the biopharmaceutical industry.

Company Description:

• KBI Biopharma is an award-winning biopharmaceutical contract services organization providing fully-integrated, accelerated drug development and biomanufacturing services to pharmaceutical and biotechnology companies globally.
• The company delivers efficient process development and clinical and commercial cGMP manufacturing services for mammalian and microbial programs.
• KBI Biopharma is proud to be a JSR Life Sciences Company.

Company Specialties:

• CLD
• Process Development
• Manufacturing
• Mass Spectrometry
• Fermentation
• Cell Culture
• Analytical
• Purification
• Release & Stability
• Formulation
• Modeling & Simulation
• Particle Characterization
• Biophysical Characterization
• CHO HCP
• ultracentrifugation
• AUC
• and cell therapy logisitcs

Company Website: www.kbibiopharma.com

ASSUMPTION: KBI Biopharma’s extensive experience and expertise in the biopharmaceutical industry make it an attractive employer for candidates seeking to grow their careers in this field.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and marketing expertise.

Reporting Structure: The Director of Marketing & Communications will report directly to the Chief Commercial Officer and collaborate with various cross-functional teams.

Work Arrangement: This role is remote, allowing for flexibility and work-life balance.

Growth Opportunities:

• As KBI Biopharma continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or advance to an executive-level position.
• The company’s focus on innovation and collaboration provides ample opportunities for professional development.

ASSUMPTION: Given the company’s size and growth trajectory, there are likely to be numerous opportunities for career advancement and professional development within KBI Biopharma.

🌍 Location & Work Environment

Office Type: Remote work environment, with the option to work from home or a co-working space.

Office Location(s): The company has offices in Durham, North Carolina, USA, and Plan-les-Ouates, Geneva, Switzerland.

Geographic Context:

• The remote nature of this role allows for a high degree of flexibility in terms of location, with the opportunity to work from anywhere with a reliable internet connection.
• KBI Biopharma’s headquarters in Durham, North Carolina, is a vibrant and growing biotechnology hub, with a strong focus on innovation and collaboration.
• The company’s global presence provides opportunities for international travel and collaboration with teams based in different time zones.

Work Schedule: The standard workweek is 40 hours, with flexibility for remote work and a focus on results rather than hours worked.

ASSUMPTION: The remote nature of this role provides a high degree of flexibility and work-life balance, while the company’s global presence offers opportunities for international collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or cross-functional team members
• Final interview with the Chief Commercial Officer
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and execution
• Brand positioning and messaging
• Budget management and ROI optimization
• Cross-functional collaboration and leadership
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments in the biopharmaceutical industry.
• Be prepared to discuss your strategic approach to marketing and your ability to drive business growth through effective marketing campaigns.
• Demonstrate your understanding of the competitive CDMO landscape and KBI Biopharma’s unique value proposition.

ATS Keywords: B2B marketing, demand generation, digital marketing, CDMO, biopharmaceutical industry, brand positioning, marketing strategy, cross-functional collaboration, leadership, marketing automation, CRM

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing expertise and strategic thinking. Applicants should be prepared to demonstrate their ability to drive business growth through effective marketing campaigns and their understanding of the biopharmaceutical industry.

🛠️ Tools & Technologies

• Marketing automation tools (HubSpot, Highspot, etc.)
• CRM platforms (Salesforce, etc.)
• Project management tools (Asana, Trello, etc.)
• Design and content creation tools (Adobe Creative Suite, Microsoft Office, etc.)

ASSUMPTION: Familiarity with industry-standard marketing automation and CRM tools is essential for success in this role. Applicants should be comfortable using these tools to track and optimize marketing campaigns and manage leads effectively.

👔 Cultural Fit Considerations

Company Values:

• Science Driven: KBI Biopharma is committed to leveraging the latest scientific advancements to drive innovation and growth.
• Customer Focused: The company prioritizes customer satisfaction and collaboration to deliver exceptional results.
• Integrity: KBI Biopharma is committed to maintaining the highest ethical standards in all aspects of its business operations.

Work Style:

• Collaborative: The company fosters a culture of teamwork and cross-functional collaboration to drive success.
• Innovative: KBI Biopharma encourages employees to think creatively and challenge the status quo to drive continuous improvement.
• Results-Driven: The company focuses on delivering tangible results and driving business growth through effective marketing strategies.

Self-Assessment Questions:

• Do you have a proven track record of driving business growth through effective marketing campaigns in the biopharmaceutical industry?
• Are you comfortable working in a remote, collaborative environment and managing cross-functional teams?
• Do you have a strong understanding of the competitive CDMO landscape and KBI Biopharma’s unique value proposition?

ASSUMPTION: KBI Biopharma’s culture is characterized by a strong focus on innovation, collaboration, and results-driven marketing strategies. Applicants should be prepared to demonstrate their alignment with these values and their ability to thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• The competitive CDMO landscape requires a deep understanding of the industry and the ability to differentiate KBI Biopharma effectively.
• The remote nature of this role may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
• The fast-paced nature of the biopharmaceutical industry may require flexibility and adaptability in response to changing market conditions and customer needs.
• The need to balance strategic marketing initiatives with day-to-day tactical execution may present challenges in terms of time management and prioritization.

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving business growth through effective marketing strategies in the competitive CDMO landscape.
• Compared to other marketing roles in the biopharmaceutical industry, this position requires a higher degree of strategic thinking and leadership.
• Career progression in this role may lead to executive-level positions within KBI Biopharma or other organizations in the biopharmaceutical industry.

ASSUMPTION: Applicants should be prepared to discuss their understanding of the unique aspects of this role and their qualifications to drive business growth in the competitive CDMO landscape.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive brand awareness and customer engagement for a new CDMO service offering.
• Collaborating with cross-functional teams to position KBI Biopharma as a premier partner in drug development and manufacturing at a major industry conference.
• Overseeing the creation of high-quality content (white papers, case studies, blogs, webinars) that highlights the company’s expertise and capabilities in a specific therapeutic area.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their ability to drive results in a fast-paced, dynamic work environment.

❓ Key Questions to Ask During Interview

• How does KBI Biopharma differentiate itself in the competitive CDMO landscape, and how can marketing play a role in driving this differentiation?
• What are the key priorities for the first 90 days in this role, and how can I contribute to driving success in these areas?
• How does KBI Biopharma support the professional development and growth of its marketing team members?
• What are the key challenges facing the biopharmaceutical industry, and how can marketing strategies address these challenges effectively?
• How does KBI Biopharma approach cross-functional collaboration and communication in a remote work environment?

ASSUMPTION: Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and their ability to drive business growth through effective marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments in the biopharmaceutical industry.
• Prepare for your interview by researching KBI Biopharma’s unique value proposition and the competitive CDMO landscape.
• Be ready to discuss your strategic approach to marketing and your ability to drive business growth through effective marketing campaigns.
• Follow up with the hiring manager within one week of your interview to reiterate your interest in the role and address any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.