- Job Title: Director Marketing, Consumer Fintech : Bhavinβs Office
- Company: Zeta
- Location: Bangalore, Karnataka, India
- Job Type: Full-time
- Category: Marketing
- Date Posted: May 19, 2025
- Experience Level: 8-12 years
- Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Owning customer acquisition funnels for a B2C consumer fintech product in the US and India.
- Executing performance marketing campaigns across various channels to drive user acquisition.
- Managing strategic partnerships and influencer marketing to boost user growth.
- Building and leading a high-performing marketing team.
- Collaborating with product, data, and engineering teams to optimize user engagement and retention.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive marketing success in a fast-paced environment.
π Key Responsibilities
- Growth & Performance Marketing: Execute paid acquisition campaigns across SEM, App Store, Social, and programmatic platforms at optimal LTV/CAC through full-funnel performance optimization.
- Product-Led Growth / Viral: Partner with product teams to build and optimize in-product growth loops.
- Lifecycle Marketing: Drive engagement through push/email/personalized triggers.
- Organic & Content-Led Growth: Scale SEO, ASO, and content marketing through blogs, video explainers, long-tail financial education, social media marketing, and storytelling.
- Business Development & Partnerships: Identify, negotiate, and manage strategic BD partnerships that drive user acquisition.
- Community & Influencer Marketing: Grow an owned community presence and design scalable influencer campaigns across YouTube, Instagram, TikTok.
- Brand & Communications: Develop a unique brand voice and visual identity. Lead PR, podcast sponsorships, industry thought leadership, and narrative development.
- Team Building & Leadership: Build, hire, and retain a high-performing marketing team across relevant key functions.
- Data & Tooling: Own analytics dashboards and marketing tech stack, delivering clear performance insights and experimentation-led execution.
ASSUMPTION: The role requires a hands-on approach, with a focus on experimentation and data-driven decision-making.
π― Required Qualifications
- Education: A combination of Engineering and Marketing degrees is preferred.
- Experience: 8-12 years in B2C marketing with at least 3-5 years in senior leadership roles in fintech, consumer apps, or marketplaces.
- Required Skills:
- Deep knowledge of unit economics, CAC/LTV, cohort analysis, and funnel optimization.
- Deep understanding of financial products and digital distribution channels.
- Track record of success with PLG, Performance marketing, Content marketing, and social/creator-led acquisition.
- Hands-on familiarity with the tool chain (e.g., Mixpanel, Google Analytics, SEMRush).
- Strong storytelling skills combined with a creative, growth-oriented mindset.
- Excellent interpersonal and communication skills.
- Preferred Skills:
- Experience managing end-to-end marketing operations in a startup or fast-paced environment.
- Familiarity with the Indian market and consumer behavior.
ASSUMPTION: Candidates should have a strong background in B2C marketing, with a proven track record of driving user acquisition and engagement in competitive markets.
π° Compensation & Benefits
- Salary Range: INR 25-35 LPA (Estimated based on industry standards for the role, experience level, and location)
- Benefits: Equal Opportunity Employer, competitive benefits package (details not specified)
- Working Hours: Full-time, with flexible working hours and remote work options available (as per company policy)
ASSUMPTION: The salary range is estimated based on industry standards for a Director Marketing role in Bangalore, India. The actual salary may vary depending on the candidate's experience and negotiation skills.
π Applicant Insights
π Company Context
- Industry: Next-Gen Banking Tech
- Company Size: 1,001-5,000 employees
- Founded: 2015
- Company Description: Zeta is a next-gen banking tech company that empowers banks and fintechs to launch banking products for the future. Its flagship processing platform, Zeta Tachyon, is the industryβs first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. Zeta has over 1,700 employees across locations in the US, EMEA, and Asia.
- Company Specialties: Banking technology solutions, credit card processing, payment processing, financial technology solutions, banking as a service, embedded banking, credit card management, core banking solutions, digital banking solutions, Next-gen banking technology, card issuing, issuer processing, BAAS, digital banking experience, open banking, transaction processing, and conversational AI.
π Role Analysis
- Career Level: Senior Leadership
- Reporting Structure: Reports directly to Bhavin Turakhia, Founder & CEO
- Work Arrangement: On-site, with flexible working hours and remote work options available (as per company policy)
- Growth Opportunities: Potential to grow within the marketing team or explore other leadership roles within the organization as it expands.
π Location & Work Environment
- Office Type: On-site, with a modern and collaborative work environment
- Office Location(s): Bangalore, India (Diamond District, HAL Airport Road, ISRO Colony Domlur)
- Geographic Context: Bangalore is the capital of Karnataka, a major IT hub, and the third-largest city in India. It offers a mix of traditional and modern culture, with a vibrant tech industry and a growing fintech ecosystem.
- Work Schedule: Full-time, with flexible working hours and remote work options available (as per company policy)
πΌ Interview & Application Insights
- Typical Process: Online application submission β Phone/Video screening β Technical assessment β On-site interview β Final decision
- Key Assessment Areas: Marketing strategy, data analysis, problem-solving, communication skills, cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements.
- Prepare for behavioral and situational interview questions focused on marketing strategy, data analysis, and leadership.
- Familiarize yourself with Zeta's products and the consumer fintech landscape in India and the US.
- Company Values: Equal Opportunity Employer, data-driven decision-making, continuous learning, collaboration, and innovation.
- Work Style: Fast-paced, collaborative, and data-driven. The ideal candidate should be comfortable working in a dynamic environment and adapting to change.
- Self-Assessment Questions:
- How do you approach data-driven decision-making in marketing campaigns?
- Can you provide an example of a successful marketing campaign you've led, and how you adapted to changes or challenges?
- How do you foster collaboration and teamwork in a marketing team?
β οΈ Potential Challenges
- Working in a fast-paced, dynamic environment with frequent changes and tight deadlines.
- Managing a team across different time zones and locations.
- Navigating the competitive consumer fintech landscape in India and the US.
π Similar Roles Comparison
- Role Differences: This role focuses on driving user acquisition and engagement for a consumer fintech product, while other marketing roles in the company may focus on brand awareness, customer retention, or specific market segments.
- Industry-Specific Context: The consumer fintech industry is competitive and rapidly evolving, with a strong focus on digital channels and data-driven marketing strategies.
- Career Path Comparison: This role offers opportunities for growth within the marketing team or exploration of other leadership roles within the organization as it expands.
π Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new consumer fintech product in India.
- Optimizing user acquisition funnels to improve LTV/CAC ratios for an existing consumer fintech product in the US.
- Building and managing strategic partnerships with influencers and other organizations to drive user growth and engagement.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the consumer fintech product?
- What are the most significant challenges facing the consumer fintech industry in India and the US, and how can this role address them?
- How does Zeta support the professional growth and development of its marketing team members?
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.lever.co/zeta/41237d34-584a-42d4-ae20-0d0e35de89f5).
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements.
- Prepare for behavioral and situational interview questions focused on marketing strategy, data analysis, and leadership.
- Familiarize yourself with Zeta's products and the consumer fintech landscape in India and the US.
- Follow up with the hiring manager after your interview to express your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
