Director, Marketing - Emergency Care

📌 Core Information

📌 Core Information

🔹 Job Title: Director, Marketing - Emergency Care

🔹 Company: Stryker

🔹 Location: Portage, Michigan, United States

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (50% travel required)

🚀 Job Overview

🚀 Job Overview

Key aspects of this role include:

• Leading a global marketing team to drive brand stewardship and market penetration for Stryker's Emergency Care division.
• Collaborating with cross-functional teams to achieve revenue growth and market share expansion.
• Developing and executing annual marketing plans and strategies to meet business objectives.
• Building strong customer relationships and cultivating key customer accounts to drive product preference and market growth.
• Managing a team of 22 marketing professionals, fostering a culture of feedback, accountability, and performance.
• Traveling up to 50% of the time to attend meetings, conferences, and customer visits.

ASSUMPTION: This role requires a dynamic and collaborative leader with a proven track record in medical device marketing and sales, as well as experience managing teams.

📋 Key Responsibilities

📋 Key Responsibilities

✅ Define and execute US Annual Marketing Plan and 12-24 month strategies to achieve EC revenue growth goals within allocated budget.

✅ Champion Marketing Excellence processes and ensure compliance to AMP, commercialization, pricing, and other marketing planning processes.

✅ Develop and recommend initiatives to gain greater market share, improve revenue, and increase market penetration.

✅ Evaluate customer and market data, along with global sales data, to modify annual marketing plans and drive growth.

✅ Develop customer-focused offense, initiatives, and communications to create sales and customer engagement and loyalty for in-market products.

✅ Provide advice and counsel to senior business leaders about strategic opportunities.

✅ Cultivate key customer relationships, working productively with EC healthcare providers and KOLs, as well as the field sales organization to improve clinical practice, implement programs, and drive product preference and market growth.

✅ Collaborate and build relationships within all levels of sales leadership to ensure alignment on Annual Marketing Plan (AMP) and other programs and initiatives.

✅ Build strong relationships with EC Cross Functional groups (RAQA, Finance, IBP, MarComm, Legal, etc.)

✅ Communicate and collaborate with other Brand Marketing leaders both in Kalamazoo and across Stryker to share and learn about best practices and collaborate on initiatives that affect/impact many different markets across the Stryker system of care.

✅ Develop and grow brand managers and individual contributors and contribute to Emergency Care Marketing as a talent destination.

✅ Collaborate closely with Portfolio/Upstream marketing, Education, and cross-functional leadership to ensure a comprehensive design and implementation of strategies.

✅ Manage large team and build a culture of feedback, accountability, and performance/growth, while enabling everyone to show up as their best selves.

✅ Strong communication skills – can communicate effectively with many levels throughout the Stryker organization (NASM mainstage, Divisional leadership, Marketing & Sales teams, cross-functional events, Stryker marketing wide events, etc.)

ASSUMPTION: This role requires exceptional leadership, communication, and collaboration skills to drive results through a large, global marketing team.

🎯 Required Qualifications

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related discipline required. MBA preferred.

Experience: 10+ years of work experience required, with 7+ years in medical device marketing/sales and 4+ years of people management experience required.

Required Skills:

• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority and collaborative with other directors in the group
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with the medical device industry and Emergency Care segment

ASSUMPTION: Candidates with relevant industry experience and a proven track record in marketing leadership roles will be most successful in this role.

💰 Compensation & Benefits

💰 Compensation & Benefits

Salary Range: $149,300 - $291,100 per year (USD)

Benefits:

• Bonus Eligible
• Short-Term Financial Incentives
• Long-Term Financial Incentives
• Benefits

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Director of Marketing role in the medical device industry, with consideration for the candidate's experience level and location.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 10,001+ employees (Global)

Founded: 1941 (Kalamazoo, MI, USA)

Company Description:

• Stryker is a global leader in medical technologies, driven to make healthcare better.
• Offers innovative products and services in MedSurg, Neurotechnology, and Orthopaedics.
• Impacts more than 150 million patients annually.

Company Specialties:

• Medical Instruments & Supplies
• Medical Devices
• Medical Technology
• Surgical Instruments

Company Website: http://www.stryker.com

ASSUMPTION: Stryker's extensive global presence and comprehensive product portfolio provide ample opportunities for career growth and development.

📊 Role Analysis

📊 Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the Vice President of Marketing, Emergency Care

Work Arrangement: Hybrid (On-site & Remote, with up to 50% travel required)

Growth Opportunities:

• Potential to advance to a Vice President or higher-level marketing role within the Emergency Care division or other Stryker business units.
• Opportunities to lead cross-functional projects and initiatives, expanding skills and influence.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and make a substantial impact on Stryker's business success.

🌍 Location & Work Environment

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote)

Office Location(s): 750 Trade Centre Way, Portage, MI 49002, US

Geographic Context:

• Portage, Michigan, is located approximately 10 miles southwest of Kalamazoo, the headquarters of Stryker.
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions.

Work Schedule: Full-time, 40 hours per week, with up to 50% travel required

ASSUMPTION: The hybrid work arrangement and convenient office location provide a flexible and balanced work-life experience for employees.

💼 Interview & Application Insights

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with HR
• In-depth behavioral and situational interviews with hiring manager and team members
• Final round interviews with senior leadership
• Background check and offer

Key Assessment Areas:

• Leadership and management skills
• Strategic thinking and problem-solving
• Communication and interpersonal skills
• Industry and product knowledge
• Cultural fit and alignment with Stryker's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions, focusing on your leadership, marketing, and problem-solving skills.
• Research Stryker's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role.
• Be prepared to discuss your long-term career goals and how this role fits into your plans.

ATS Keywords: Marketing Strategy, Brand Stewardship, Customer Insights, Market Analysis, Budget Management, Sales Strategy, Team Development, Competitive Analysis, Project Management, Problem-Solving, Medical Device Industry, Emergency Care, Marketing Leadership

ASSUMPTION: Demonstrating a strong understanding of the medical device industry, Emergency Care segment, and Stryker's products and culture will be crucial for success in the interview process.

🛠️ Tools & Technologies

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)
• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in relevant marketing, project management, and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Compassion
• Sustainability
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do your personal values align with Stryker's core values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• Can you provide an example of a successful marketing campaign you led, and how did you ensure it aligned with your company's brand and values?

ASSUMPTION: Candidates who demonstrate a strong fit with Stryker's values and work style will be most successful in this role.

⚠️ Potential Challenges

⚠️ Potential Challenges

• Managing a large, global marketing team with diverse skills and backgrounds.
• Balancing strategic planning and execution with day-to-day tactical demands.
• Navigating a complex, matrixed organization with multiple stakeholders.
• Adapting to a fast-paced, dynamic work environment with frequent changes and priorities.
• Managing a significant travel requirement (up to 50%) to attend meetings, conferences, and customer visits.

ASSUMPTION: Candidates with strong leadership, communication, and adaptability skills will be best equipped to overcome these challenges.

📈 Similar Roles Comparison

📈 Similar Roles Comparison

• This role is unique in its focus on the Emergency Care division and global brand stewardship responsibilities.
• Compared to other marketing director roles within Stryker, this position offers a broader scope of influence and strategic impact.
• In terms of career path, this role provides an excellent platform for advancement to a vice president or higher-level marketing role within Stryker.

ASSUMPTION: Candidates should consider this role's unique aspects and growth potential when evaluating their career prospects.

📝 Sample Projects

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new Emergency Care product, coordinating with cross-functional teams and regional marketing managers.
• Conducting a comprehensive market analysis and competitive landscape assessment to inform strategic planning for the Emergency Care division.
• Leading a team to redesign the Emergency Care brand architecture and positioning to better resonate with customers and drive market share growth.

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the Director, Marketing - Emergency Care role.

❓ Key Questions to Ask During Interview

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the Emergency Care division and Stryker as a whole?
• What are the most pressing challenges facing the Emergency Care division, and how can this role address them?
• How does the hiring manager envision this role evolving over the next 3-5 years?
• What opportunities exist for collaboration with other marketing directors and cross-functional teams within Stryker?
• How does Stryker support the professional development and growth of its marketing leaders?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Stryker Careers website
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions, focusing on your leadership, marketing, and problem-solving skills.
• Research Stryker's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role.
• Be prepared to discuss your long-term career goals and how this role fits into your plans.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.