Director, Marketing - Emerging Brands

📌 Core Information

🔹 Job Title: Director, Marketing - Emerging Brands

🔹 Company: The Coca-Cola Company

🔹 Location: Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing multi-year strategic and annual business plans for the Schweppes range and broader adult sparkling portfolio.
• Partnering with internal and external stakeholders to meet consumer needs and drive business objectives.
• Working on the Schweppes range of Non Alcoholic and Alcoholic Drinks and other Adult Sparkling initiatives.
• Building relationships and representing our brands with a passion for results-driven brand management experience in consumer-packaged goods.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in brand management within the consumer-packaged goods industry.

📋 Key Responsibilities

✅ Develop, articulate, and implement multi-year strategic and annual business plans for our Schweppes range of products and our broader adult sparkling portfolio to help deliver our alcohol and adult sparkling business ambition.

✅ Lead development of annual and multi-year brand growth strategies and business plans for Schweppes to deliver against overall brand vision, business objectives, and financial targets.

✅ Partner with internal (e.g., R&D, Supply Chain, Commercial, Clusters) and external stakeholders (e.g., bottlers and other suppliers) to develop products, packaging, and programs to meet consumer needs, deliver against brand strategies, and drive business objectives.

ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience is required.

Experience: Strong marketing and leadership experience (10+ years) with a preference for candidates who have had experience working on premium adult-oriented beverages and socialization channels.

Required Skills:

• Advertising
• Brand Storytelling
• Brand Strategy
• Business Planning
• Competitor Analysis
• Cross-Functional Integration
• Demand Generation
• Leadership
• Long Term Planning
• Marketing Communications (MarCom)
• Marketing Mix
• Marketing Strategies
• Microsoft Office
• Product Planning
• Profit and Loss (P&L) Management
• Shopper Marketing

Preferred Skills:

• Experience working with external partners (bottlers and customers)

ASSUMPTION: Candidates with experience in the beverage industry and familiarity with the adult sparkling and alcohol beverage categories will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between SGD 250,000 and SGD 350,000 per year, based on industry standards for a Director-level marketing position in Singapore with 10+ years of experience. This estimate may vary depending on the candidate's specific qualifications and the company's internal salary structure.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Global work environment with a diverse and inclusive culture

Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet business demands.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on non-alcoholic beverages, including sparkling soft drinks, water, sports drinks, coffee, and tea. The company is a global leader in the beverage industry, with products sold in more than 200 countries and territories.

Company Size: The Coca-Cola Company is a large organization with over 10,000 employees worldwide. This size provides opportunities for career growth and exposure to diverse teams and projects.

Founded: The Coca-Cola Company was founded in 1886 and has a rich history of innovation and marketing excellence.

Company Description:

• The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories.
• The company's purpose is to refresh the world and make a difference by selling multiple billion-dollar brands across several beverage categories worldwide.
• The Coca-Cola Company seeks to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across its value chain.

Company Specialties:

• Beverages

Company Website: www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company is a well-established and respected brand in the beverage industry, with a strong commitment to sustainability and community involvement.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Marketing Manager for Emerging Brands. The position is part of the global marketing organization and works closely with regional and local marketing teams.

Reporting Structure: The Director, Marketing - Emerging Brands reports directly to the Marketing Manager for Emerging Brands and works collaboratively with cross-functional teams, including R&D, Supply Chain, Commercial, Clusters, bottlers, and other suppliers.

Work Arrangement: This role is based in Singapore and requires occasional travel (00% - 25%) within the ASEAN & SOUTH PACIFIC Operating Unit (ASP-OU).

Growth Opportunities:

• Potential to work on high-impact projects that drive business growth and innovation.
• Opportunities to collaborate with diverse teams and gain exposure to different aspects of the business.
• Chance to develop leadership skills and mentor junior team members.

ASSUMPTION: This role offers opportunities for professional growth and development within the global marketing organization of a large, multinational corporation.

🌍 Location & Work Environment

Office Type: The Coca-Cola Company's Singapore office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): Singapore

Geographic Context:

• Singapore is a global business hub with a multicultural environment and a strong focus on innovation and sustainability.
• The city-state is known for its excellent infrastructure, high quality of life, and strategic location in Southeast Asia.
• Singapore's business environment is characterized by a pro-business government, strong intellectual property protection, and a skilled workforce.

Work Schedule: The standard workweek is 40 hours, with flexibility to work additional hours as needed to meet business demands.

ASSUMPTION: The work environment at The Coca-Cola Company's Singapore office is dynamic, collaborative, and focused on driving business growth and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the marketing team
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and planning
• Cross-functional collaboration and stakeholder management
• Brand management and marketing expertise
• Leadership skills and team management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the beverage industry and the adult sparkling and alcohol beverage categories.
• Showcase your ability to develop and implement strategic business plans and drive results.

ATS Keywords: Marketing strategy, brand management, business planning, cross-functional collaboration, stakeholder management, adult sparkling beverages, alcohol beverages, Schweppes, consumer-packaged goods

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership skills, and industry expertise throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using Microsoft Office Suite and other relevant marketing, analytics, and project management tools to manage their workload effectively.

👔 Cultural Fit Considerations

Company Values:

• Leadership: We lead with courage, through our actions and example.
• Collaboration: We succeed through diverse thoughts and perspectives.
• Integrity: We act with honesty and fairness in all we do.
• Accountability: We take personal responsibility for delivering results for our company and our consumers.

Work Style:

• Results-driven: We focus on delivering outcomes and driving business growth.
• Innovative: We embrace change and continuously seek new ways to improve our business.
• Collaborative: We work effectively with diverse teams and stakeholders to achieve common goals.

Self-Assessment Questions:

• Do you have experience working on premium adult-oriented beverages and socialization channels?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of cross-functional collaboration?
• Do you have strong leadership skills and the ability to mentor and develop junior team members?

ASSUMPTION: Candidates who align with The Coca-Cola Company's values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities.
• Working in a fast-paced, dynamic environment with tight deadlines.
• Adapting to changes in the market and consumer behavior.
• Navigating a large, global organization with diverse teams and cultures.

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a dynamic environment, and adapt to changes in the market and organization.

📈 Similar Roles Comparison

• This role is unique in its focus on the Schweppes range and broader adult sparkling portfolio within the ASEAN & SOUTH PACIFIC Operating Unit (ASP-OU).
• Similar roles in other regions or companies may have different product portfolios, market dynamics, and organizational structures.
• Career progression in this role may lead to senior marketing leadership positions within the global marketing organization of The Coca-Cola Company.

ASSUMPTION: Candidates should research the specific aspects of this role and compare it to similar roles in other organizations to ensure a good fit with their career goals and aspirations.

📝 Sample Projects

• Developing a multi-year strategic business plan for the Schweppes range and broader adult sparkling portfolio in the ASP-OU.
• Launching a new adult sparkling beverage or flavor extension within the Schweppes range.
• Implementing a marketing campaign to drive brand awareness and consumer engagement for the Schweppes range in the on-premise channel.

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role and provide insight into the types of initiatives candidates may work on in this position.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing organization and global strategy for the Schweppes range and adult sparkling portfolio?
• What are the most significant challenges facing the Schweppes range and adult sparkling portfolio in the ASP-OU, and how can this role address them?
• How does The Coca-Cola Company support the professional development and growth of its marketing team members?
• What is the expected work-life balance for this role, and how is it supported by the company?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their understanding of the role, the company, and the industry, and their commitment to driving business growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience working on premium adult-oriented beverages and socialization channels.
• Prepare for your interview by researching The Coca-Cola Company, the beverage industry, and the adult sparkling and alcohol beverage categories.
• Follow up with the hiring manager within one week after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.