Director Marketing EPD Chile

📌 Core Information

🔹 Job Title: Director Marketing EPD Chile

🔹 Company: Abbott Laboratories

🔹 Location: Santiago, Región Metropolitana, Chile

🔹 Job Type: On-site

🔹 Category: Hospitals and Health Care

🔹 Date Posted: Fri Mar 28 2025

🔹 Experience Level: 5-10 Years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing a robust marketing strategy
• Enhancing Abbott's brand recognition among stakeholders
• Overseeing the execution and profitability of patient programs
• Managing the marketing budget effectively

ASSUMPTION: The job prioritizes strategic brand enhancement and stakeholder engagement, with a focus on leveraging Abbott's established presence in the healthcare sector to expand its influence in Chile. This entails closely working with cross-functional teams to ensure alignment and successful execution of marketing initiatives.

📋 Key Responsibilities

✅ Design and implement the company's marketing strategy to strengthen the Abbey brand among stakeholders.

✅ Develop cross-marketing actions for collaboration across different business units.

✅ Manage all digital assets of the company.

✅ Innovate "Beyond the Pill" with committees and idea-generation sessions.

✅ Ensure proper execution and profitability of all patient programs.

✅ Budget preparation and compliance monitoring.

✅ Lead various areas like NPI, Corporate Services, and therapeutic areas.

ASSUMPTION: Responsibilities include a strategic emphasis on digital transformation and portfolio leadership, requiring a forward-thinking approach in marketing and collaboration with diverse teams.

🎯 Required Qualifications

Education: Degree in Commercial Engineering, Industrial Engineering, or related field with a specialization in marketing.

Experience: Proven experience in the pharmaceutical industry, preferably within multinational companies

Required Skills:

• Marketing Strategy
• Digital Marketing Expertise
• Advanced English Proficiency

Preferred Skills:

• Strong leadership and negotiation skills
• Ability to handle pressure and manage multiple priorities

ASSUMPTION: The position requires leaders skilled in digital marketing and experienced in high-level strategic marketing roles in multinational pharma settings.

💰 Compensation & Benefits

Salary Range: Not specified, likely competitive given the seniority of the role and industry standards.

Benefits:

• Professional development opportunities in an international setting
• Recognition for diversity and inclusion
• Access to a global network of resources

Working Hours: 40 hours per week, standard full-time schedule

ASSUMPTION: Compensation aligns with industry standard for executive roles, with benefits targeting career development and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare with a focus on pharmaceuticals, diagnostics, and medical devices.

Company Size: 10,001+ employees, offering the resources of a large, global enterprise.

Founded: More than a century ago, with a strong legacy of innovation in healthcare.

Company Description:

• A leader in global healthcare committed to helping improve lives worldwide
• Diverse portfolio spanning diagnostics, medical devices, and pharmaceuticals
• Presence in over 160 countries

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott Laboratories provides a stable and dynamic work environment given its global operations and extensive healthcare portfolio.

📊 Role Analysis

Career Level: Senior management, requiring strategic oversight and leadership.

Reporting Structure: Likely reporting to a regional or division head, requiring interaction with top leadership.

Work Arrangement: Primarily on-site, fostering direct collaboration and engagement with teams.

Growth Opportunities:

• Development within a large, international company
• Potential for regional or global leadership roles
• Access to cross-functional project participation

ASSUMPTION: Given the senior level of this role, it offers significant growth towards executive positions within Abbott or the broader healthcare industry.

🌍 Location & Work Environment

Office Type: Corporate office setting, likely modern and equipped with necessary technologies for productivity.

Office Location(s): Providencia, Santiago, a key commercial hub in Chile.

Geographic Context:

• Santiago is pivotal for business in Latin America.
• Well-connected by public transport, facilitating commutes.
• Dynamic urban environment with diverse cultural opportunities.

Work Schedule: Standard business hours, with potential for flexibility depending on project demands.

ASSUMPTION: Office environment offers a dynamic urban experience with opportunities for cultural and professional engagement in Santiago.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Preliminary interviews with HR
• Technical and behavioral interviews with department heads

Key Assessment Areas:

• Strategic thinking and vision
• Digital marketing acumen
• Leadership and team management skills

Application Tips:

• Highlight strategic marketing projects in your resume
• Prepare to discuss leadership experiences
• Showcase your adaptability in fast-paced environments

ATS Keywords: Marketing Strategy, Digital Marketing, Leadership, Pharmaceutical Industry, Stakeholder Engagement, Budget Management

ASSUMPTION: Interviews may focus on strategic capabilities and innovation in marketing, reflecting the role's emphasis on leadership and digital transformation.

🛠️ Tools & Technologies

• Digital marketing platforms
• Project management software
• Customer relationship management (CRM) systems

ASSUMPTION: Familiarity with tools used for digital marketing and project management is expected, supporting the integrated marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Innovative healthcare solutions
• Commitment to diversity and inclusion
• Promoting a healthy work-life balance

Work Style:

• Collaborative teamwork
• Adaptability to change
• Result-driven and strategic focus

Self-Assessment Questions:

• How do you handle strategic decision-making under pressure?
• What experience do you have in leading cross-functional teams?
• How do you ensure alignment of marketing strategies with corporate goals?

ASSUMPTION: The cultural environment is supportive and innovative, valuing diverse backgrounds and perspectives for comprehensive solutions.

⚠️ Potential Challenges

• Adapting to a fast-paced, dynamic healthcare market
• Balancing strategic oversight with day-to-day management
• Maintaining alignment across global and local teams
• Driving innovation in a traditionally conservative industry

ASSUMPTION: Challenges could arise from navigating complex market dynamics and ensuring strategic and operational alignment within a global context.

📈 Similar Roles Comparison

• Typically requires a blend of strategic and hands-on marketing experience
• Involves significant stakeholder engagement and brand management
• Focus on innovation and application of digital marketing tools

ASSUMPTION: This role, while similar to other senior marketing positions, has heightened emphasis on digital transformation within a major healthcare company.

📝 Sample Projects

• Launching a regional brand awareness campaign
• Implementing a cross-functional digital marketing strategy
• Developing new patient engagement programs

ASSUMPTION: Sample projects would focus on strategic initiatives that enhance Abbott’s market positioning and leverage digital tools effectively.

❓ Key Questions to Ask During Interview

• How does Abbott define success for this role?
• What are the key challenges facing the marketing team currently?
• How does Abbott support professional growth and development?
• Can you describe the company culture and team dynamics?
• How are marketing strategies aligned with overall business objectives?

ASSUMPTION: Candidates are advised to inquire about strategic goals, organizational support, and cultural dynamics to assess fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant strategic marketing achievements.
• Prepare examples of past leadership experiences.
• Research the company's global operations and market strategies.
• Follow up with the HR department for updates on your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.