Director, Marketing

📌 Core Information

🔹 Job Title: Director, Marketing

🔹 Company: TailorCare

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing an integrated marketing strategy to support TailorCare’s brand visibility and business growth
• Leading and building a high-performing marketing team
• Collaborating with senior leadership, sales, clinical, and external communications teams
• Owning and evolving TailorCare’s marketing strategy, brand presence, campaigns, and content development

ASSUMPTION: This role requires a strategic, creative, and execution-focused individual who thrives in fast-paced, cross-functional environments. The ideal candidate will have deep healthcare marketing experience and a strong understanding of value-based care, MSK markets, and digital health landscape.

📋 Key Responsibilities

✅ Defining and executing an integrated marketing strategy to support TailorCare’s brand visibility and business growth

✅ Building and leading a high-performing marketing team, with oversight of marketing KPIs, tools, and budget

✅ Serving as a key voice on TailorCare’s positioning, differentiation, and messaging across stakeholders

✅ Developing B2B marketing strategies targeting payers, risk-bearing providers, and employers to support enterprise sales and lead generation

✅ Owning the creation of marketing collateral, including pitch decks, case studies, and tailored messaging by persona and market segment

✅ Designing provider-facing recruitment, engagement, and retention campaigns in collaboration with Provider Relations

✅ Building and executing multi-channel campaigns including email, digital, PR, and thought leadership

✅ Launching and managing TailorCare-owned direct media channels featuring healthcare leaders, providers, and patient stories

✅ Hosting virtual and in-person forums, summits, and events to build community and elevate TailorCare’s visibility

✅ Owning and overseeing the company’s content roadmap, including articles, white papers, email nurture streams, and social content

✅ Leading high-quality copywriting and ensuring brand voice consistency across all materials

✅ Translating industry trends and clinical innovation into compelling stories for health plan and provider audiences

✅ Managing and optimizing TailorCare’s web domains for clarity, conversion, and SEO performance

✅ Maintaining brand consistency across digital, print, and live experiences

✅ Developing and enforcing brand guidelines and creative standards

✅ Leading public relations and media strategy, including press releases and executive visibility

✅ Collaborating with Sales, PR, and the Executive Team to elevate TailorCare’s presence in healthcare media, conferences, and digital platforms

✅ Developing and implementing measurement frameworks for marketing effectiveness and ROI

✅ Monitoring and reporting on campaign KPIs, customer engagement metrics, and growth trends

✅ Staying ahead of industry and competitive trends to guide TailorCare’s go-to-market evolution

ASSUMPTION: This role requires strong communication, leadership, and strategic planning skills. The ideal candidate will be comfortable working in a fast-paced, cross-functional environment and have a proven track record in B2B healthcare marketing.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, business, or a related field

Experience: 10+ years of progressive experience in B2B healthcare marketing, with experience in payer or provider marketing required

Required Skills:

• Proven success building and scaling marketing teams and functions in startup or growth-stage companies
• Exceptional storyteller and communicator with experience in brand strategy and executive-level presentations
• Hands-on experience with content creation, campaign management, and digital tools
• Strong understanding of value-based care, MSK markets, and digital health landscape

Preferred Skills:

• Previous experience in marketing to health plans or within a health plan organization
• Experience with podcasting, customer forums, or managing provider engagement strategies

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree for exceptional candidates.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Marketing role with 10+ years of experience in healthcare marketing)

Benefits:

• Medical, dental, vision, life, and disability insurance
• Wellness resources and an employer HSA contribution
• Paid time off and holiday plans
• Paid parental leave and support for a healthy work-life balance
• 401k plan that includes employer matching

Working Hours: Full-time, with flexibility for a hybrid work model in Nashville

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role with the required experience level. Actual compensation may vary based on factors such as the candidate's qualifications, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: TailorCare operates in the Hospitals and Health Care industry, focusing on risk-based care navigation for joint, back, and muscle conditions.

Company Size: TailorCare is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: TailorCare was founded in 2023, making it a relatively new player in the healthcare industry.

Company Description:

• TailorCare is a risk-based care navigation company that takes a deeply personal, data-driven approach to improving patient outcomes
• The company combines a patient's clinical assessment, health history, preferences, and goals with predictive data and evidence-based guidelines to help patients choose the most effective treatment pathway
• TailorCare's services include clinical assessments, patient education, provider matching, and ongoing communication

Company Specialties:

• Risk-based care navigation
• Patient-centered care
• Data-driven decision-making
• Provider matching and engagement

Company Website: http://www.tailorcare.com

ASSUMPTION: TailorCare's focus on patient-centered, data-driven care navigation sets it apart in the healthcare industry. The company's remote-first work culture fosters collaboration and flexibility for employees.

📊 Role Analysis

Career Level: This role is at the senior leadership level, reporting directly to the Chief Strategy Officer and collaborating with various teams across the organization.

Reporting Structure: The Director of Marketing will lead a high-performing marketing team and work closely with senior leadership, sales, clinical, and external communications teams.

Work Arrangement: This role is remote-friendly, with options for a hybrid work model in Nashville.

Growth Opportunities:

• As TailorCare continues to grow, there will be opportunities for the Director of Marketing to expand their team and take on additional responsibilities
• The ideal candidate will have the opportunity to shape the company's marketing strategy and make a significant impact on its success
• TailorCare's remote-first work culture offers flexibility and autonomy for employees to grow professionally

ASSUMPTION: This role offers a unique opportunity for a strategic, creative, and execution-focused marketing leader to make a significant impact on a growing healthcare company.

🌍 Location & Work Environment

Office Type: TailorCare operates as a remote-first company, with options for a hybrid work model in Nashville.

Office Location(s): Nashville, TN

Geographic Context:

• Nashville, TN is the headquarters and primary office location for TailorCare
• The city offers a vibrant cultural scene, a thriving healthcare industry, and a relatively low cost of living compared to other major metropolitan areas
• TailorCare's remote-friendly work arrangement allows employees to live and work from various locations across the United States

Work Schedule: Full-time, with flexibility for a hybrid work model in Nashville

ASSUMPTION: TailorCare's remote-friendly work arrangement offers employees the flexibility to balance their personal and professional lives while maintaining a strong connection to the company's mission and culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (Chief Strategy Officer)
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and leadership skills
• B2B marketing experience, particularly in healthcare
• Branding and messaging expertise
• Campaign management and execution skills
• Ability to work collaboratively in a cross-functional environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in healthcare
• Prepare examples of your marketing campaigns, brand strategies, and content creation to showcase your skills during the interview
• Research TailorCare's mission, values, and company culture to demonstrate your alignment with the organization
• Be prepared to discuss your approach to marketing in the healthcare industry and how you would apply it to TailorCare's unique business model

ATS Keywords: B2B marketing, healthcare marketing, brand strategy, content creation, campaign management, digital tools, value-based care, MSK markets, digital health landscape, public relations, media strategy, market intelligence, team leadership, storytelling, communication, event management

ASSUMPTION: TailorCare's interview process is designed to assess the candidate's marketing skills, industry knowledge, and cultural fit with the organization. The company values strategic, creative, and execution-focused marketing leaders who can thrive in a fast-paced, cross-functional environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and project management tools. Familiarity with design and content creation tools, as well as SEO and analytics tools, is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Data-driven decision-making
• Collaboration and teamwork
• Continuous learning and improvement
• Inclusive and diverse work environment

Work Style:

• Remote-friendly and flexible work arrangements
• Fast-paced and dynamic work environment
• Cross-functional collaboration and teamwork
• Data-driven and results-oriented approach
• Focus on personal and professional growth

Self-Assessment Questions:

• How do you approach marketing in the healthcare industry, and how would you apply your strategies to TailorCare's unique business model?
• Can you provide examples of your marketing campaigns, brand strategies, and content creation to showcase your skills?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced, cross-functional environment?
• How do you foster a collaborative and inclusive work environment, particularly in a remote setting?
• How do you stay up-to-date with industry trends and competitive landscapes, and how do you incorporate this knowledge into your marketing strategies?

ASSUMPTION: TailorCare values candidates who align with its patient-centered, data-driven, and collaborative work culture. The ideal candidate will be able to demonstrate their understanding of the company's mission, values, and unique business model during the interview process.

⚠️ Potential Challenges

• Managing a remote team and fostering a collaborative work environment
• Balancing multiple projects and deadlines in a fast-paced, cross-functional role
• Staying up-to-date with industry trends and competitive landscapes in the dynamic healthcare marketing landscape
• Navigating the unique challenges of marketing to health plans and providers in the B2B healthcare space

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, cross-functional environment and have experience managing remote teams. They will also have a strong understanding of the unique challenges and opportunities presented by marketing to health plans and providers in the B2B healthcare space.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of value-based care, MSK markets, and digital health landscape
• Compared to other marketing roles in the healthcare industry, this position offers a unique opportunity to shape the marketing strategy for a growing, patient-centered care navigation company
• Career path for this role may include progression to Chief Marketing Officer or other senior leadership positions within the organization

ASSUMPTION: This role offers a unique opportunity for a strategic, creative, and execution-focused marketing leader to make a significant impact on a growing healthcare company. The ideal candidate will have a strong understanding of the unique challenges and opportunities presented by marketing to health plans and providers in the B2B healthcare space.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new provider recruitment initiative
• Creating a comprehensive brand style guide and enforcing brand consistency across digital, print, and live experiences
• Launching and managing a TailorCare-owned direct media channel featuring healthcare leaders, providers, and patient stories

• Hosting a virtual forum or summit to build community and elevate TailorCare’s visibility in the healthcare industry
• Developing and implementing a measurement framework for marketing effectiveness and ROI

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing campaigns, manage brand consistency, and measure marketing effectiveness in a fast-paced, cross-functional environment.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into its overall business goals?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing efforts, and how will this role contribute to that process?
• What are the biggest challenges facing the company's marketing efforts, and how can this role help address them?
• How does the company foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: These key questions are designed to help the candidate understand the company's marketing strategy, priorities, and work environment, as well as the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in healthcare
• Prepare examples of your marketing campaigns, brand strategies, and content creation to showcase your skills during the interview
• Research TailorCare's mission, values, and company culture to demonstrate your alignment with the organization
• Follow up with the hiring manager (Chief Strategy Officer) one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.