Director, Marketing

📌 Core Information

🔹 Job Title: Director, Marketing

🔹 Company: ASPCA

🔹 Location: Remote (with up to 20% travel)

🔹 Job Type: Full-Time

🔹 Category: Non-profit Organizations

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving business growth and engagement through marketing activities
• Collaborating with various teams to develop and implement marketing strategies
• Elevating the Poison Control business through engaging veterinarians and pet owners
• Managing budgets and tracking metrics to measure campaign results and client trends
• Attending conventions, conferences, and veterinary meetings to provide post-event reports and analysis

ASSUMPTION: This role requires a strong background in marketing, with a focus on digital, content, and social media marketing. The ideal candidate will have experience managing budgets and developing marketing campaigns for both B2B and B2C audiences.

📋 Key Responsibilities

✅ Collaborate with Poison Control business/leadership, marketing, and social media teams to uncover insights for developing marketing strategies

✅ Leverage Poison Control growth strategy including audience targets, messaging, and financial targets

✅ Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive client interest and sales

✅ Spearhead the execution of marketing campaigns in collaboration with ASPCA Marketing, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations

✅ Lead and oversee paid media plans in collaboration with marketing, development, and social media teams. Manage relationships with related agencies as needed.

✅ Partner with the APCC Business Development Director and Senior Director of Events and Creative Strategy & Branding

✅ Attend conventions, conferences, and veterinary meetings, preparing engaging displays and collateral to support the Director of Business Development, and provide post-event reports and analysis

✅ Support development of business-to-business (B2B) audiences and related marketing strategies in partnership with ASPCA Pro and the Director of Business Development

✅ Partner with Development for opportunities for consumer engagement through owned channels

✅ Support the development of a content strategy for Poison Control target audiences that builds engagement and drives action through owned channels

✅ Provide Poison Control with best-in-class marketing practices for business-to-consumer B2C and B2B audiences

✅ Engage with new and existing partners to support product growth strategy as needed

✅ Identify short- and long-term scheduling and resource needs, including development and management of the annual marketing budget in collaboration with other stakeholders and leadership

✅ Responsible for metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and client trends, and to translate results into actionable insights

✅ Work with VP Poison Control, the Director of Business Development, and Marketing on setting and monitoring actionable KPI’s to measure against product growth strategy metrics.

✅ Identify industry trends and monitor competitors to determine opportunities for testing and learning

ASSUMPTION: This role requires strong leadership, communication, and analytical skills. The ideal candidate will be able to manage multiple priorities and deadlines while working effectively with a wide range of constituencies.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience required

Experience: Minimum of 5 years marketing experience directly related to the duties and responsibilities specified

Required Skills:

• Successful track record in marketing and campaign creation
• Experience in digital, grass-roots, and print marketing, content marketing, and social media marketing
• Proven ability to plan and manage budgets
• Outstanding leadership and critical thinking skills with ability to motivate and inspire
• Superior communication (written and verbal) skills with the ability to translate information into a meaningful, understandable context and message
• Creativity and innovation to develop engaging marketing campaigns
• Understanding of digital marketing tools and platforms
• Knowledge of market research methodologies
• A high level of confidence, integrity, and interpersonal skills for effectively interacting with and influencing others, internal and external to the organization, as well as for facilitating meetings and conducting presentations.
• Ability to work effectively with a wide range of constituencies in a diverse community
• Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables
• Able to effectively manage and develop teams and individuals, utilizing feedback, performance management tools and other methods to inspire and motivate
• Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities
• Extensive understanding of marketing and brand practices to engage both B2C and B2B audiences
• Ability to stay abreast of trends and best practices in marketing
• Ability to effectively supervise and resolve issues and conflicts within a team

Preferred Skills:

• Experience developing marketing campaigns targeting veterinarians and/or pet owners

ASSUMPTION: The ideal candidate will have a proven track record in marketing with a focus on digital and content marketing. They will also have experience managing budgets and developing marketing campaigns for both B2B and B2C audiences.

💰 Compensation & Benefits

Salary Range: The target hiring range is based on where the employee works, which for remote roles is the employee’s primary location of residence, and its respective cost of labor. You can view which zone applies to you based on your location here. For questions regarding locations not on the list, please send an email to Careers@aspca.org for more information.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with employer contribution
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Pet insurance
• Employee discounts

Working Hours: Full-time, with up to 20% travel

ASSUMPTION: The salary range is based on the employee’s primary location of residence and its respective cost of labor. The benefits package is competitive and designed to support the employee’s overall well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations

Company Size: 501-1,000 employees

Founded: 1866

Company Description:

• The ASPCA (The American Society for the Prevention of Cruelty to Animals) is the first animal welfare organization established in North America and serves as the nation’s leading voice for animals.
• The organization’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States.
• The ASPCA provides local and national leadership in three key areas: protecting and rescuing animals from crisis, assisting animals in communities, and advancing legal protection for animals.

Company Specialties:

• Animal welfare
• Animal cruelty prevention
• Animal rescue and rehabilitation
• Animal poison control
• Animal adoption and rehoming

Company Website: http://www.aspca.org

ASSUMPTION: The ASPCA is a well-established non-profit organization with a strong commitment to animal welfare and cruelty prevention. The company offers a comprehensive benefits package and a competitive salary range based on the employee’s location.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role

Reporting Structure: Reports directly to the Vice President, Poison Control, with dotted line reporting to the Vice President, Marketing and Communications

Work Arrangement: Remote OK, with up to 20% travel

Growth Opportunities:

• Potential to advance within the marketing department or the organization as a whole
• Opportunity to work on high-impact marketing campaigns that drive business growth and engagement
• Chance to collaborate with various teams and stakeholders to develop and implement marketing strategies

ASSUMPTION: This role offers significant growth potential for the right candidate. The ideal candidate will have a proven track record in marketing with a focus on digital and content marketing, as well as experience managing budgets and developing marketing campaigns for both B2B and B2C audiences.

🌍 Location & Work Environment

Office Type: Remote with up to 20% travel

Office Location(s): Champaign, IL, United States (with up to 20% travel)

Geographic Context:

• The ASPCA is headquartered in New York City, with a regional office in Champaign, IL
• The ASPCA has a significant presence in the United States, with programs and services that extend nationwide
• The ASPCA operates a 24-hour, 365-day Animal Poison Control Center that provides pet owners and veterinarians with live, on-call assistance related to toxic products and substances

Work Schedule: Full-time, with up to 20% travel

ASSUMPTION: The ASPCA offers a remote work arrangement with up to 20% travel. The ideal candidate will be comfortable working remotely and traveling as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with hiring manager
• Final interview with senior leadership
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing skills and experience
• Budget management experience
• Leadership and communication skills
• Ability to work effectively with a wide range of constituencies
• Creativity and innovation in developing marketing campaigns
• Understanding of digital marketing tools and platforms
• Knowledge of market research methodologies

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and skills
• Be prepared to discuss your experience with budget management and developing marketing campaigns for both B2B and B2C audiences
• Research the ASPCA and the Poison Control business to demonstrate your understanding of the organization and its mission
• Prepare questions to ask the interviewer about the role, the team, and the organization as a whole

ATS Keywords: Marketing, campaign creation, digital marketing, content marketing, social media marketing, budget management, leadership, communication, creativity, market research, B2B marketing, B2C marketing, analytical skills, interpersonal skills

ASSUMPTION: The ASPCA uses an Applicant Tracking System (ATS) to manage job applications. The ideal candidate will tailor their resume and cover letter to include relevant keywords to help them pass through the ATS.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, social media management tools, project management tools, analytics and reporting tools, and email marketing platforms.

👔 Cultural Fit Considerations

Company Values:

• Commitment and dedication to improving the lives of animals
• Ownership and feeling responsible for outcomes
• Team – that we are stronger together
• Elevate others and reimagine what is possible
• Focus on impact, specifically making change for animals

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving outcomes
• Adaptable and able to work in a fast-paced environment
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you share the ASPCA’s commitment to improving the lives of animals?
• Are you comfortable working in a collaborative and team-oriented environment?
• Are you results-driven and focused on achieving outcomes?
• Are you adaptable and able to work in a fast-paced environment?
• Are you committed to continuous learning and professional development?

ASSUMPTION: The ASPCA values a collaborative and team-oriented work environment, with a focus on achieving results and making a positive impact on the lives of animals. The ideal candidate will share these values and be committed to continuous learning and professional development.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication and collaboration
• Managing a marketing budget may require careful planning and prioritization
• Developing marketing campaigns for both B2B and B2C audiences may require a diverse skill set and understanding of different market segments
• Working with a wide range of constituencies may require strong communication and interpersonal skills

ASSUMPTION: The ideal candidate will be comfortable working remotely and managing a marketing budget. They will also have strong communication and interpersonal skills and be able to work effectively with a wide range of constituencies.

📈 Similar Roles Comparison

• This role is similar to other marketing director positions, but with a focus on driving business growth and engagement through marketing activities for the Poison Control business
• Unlike other marketing roles, this position requires experience developing marketing campaigns for both B2B and B2C audiences
• This role offers significant growth potential for the right candidate, with the opportunity to advance within the marketing department or the organization as a whole

ASSUMPTION: This role is similar to other marketing director positions, but with a unique focus on driving business growth and engagement through marketing activities for the Poison Control business. The ideal candidate will have experience developing marketing campaigns for both B2B and B2C audiences and be comfortable working remotely and managing a marketing budget.

📝 Sample Projects

• Developing a marketing campaign to increase awareness and engagement with veterinarians as the primary audience
• Creating a content strategy for Poison Control target audiences that builds engagement and drives action through owned channels
• Managing the conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive client interest and sales
• Spearheading the execution of marketing campaigns in collaboration with ASPCA Marketing, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations

ASSUMPTION: The ideal candidate will have experience developing marketing campaigns for both B2B and B2C audiences and be comfortable working remotely and managing a marketing budget.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Poison Control business, and how can marketing help address them?
• How does this role fit into the overall marketing strategy for the ASPCA?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the ASPCA support the professional development and growth of its employees?
• What is the team structure for the Poison Control business, and how does this role fit into it?
• How does the ASPCA measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: The ideal candidate will be curious and ask thoughtful questions about the role, the team, and the organization as a whole. They will also be prepared to discuss their experience with marketing, budget management, and developing marketing campaigns for both B2B and B2C audiences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and skills
• Prepare for your interview by researching the ASPCA and the Poison Control business
• Prepare questions to ask the interviewer about the role, the team, and the organization as a whole
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.