📌 Core Information
🔹 Job Title: Director - Marketing
🔹 Company: Flutter International
🔹 Location: Junglee Gurgaon
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-06-02
🔹 Experience Level: 6-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition and retention through referral programs and incentives
- Enhancing user engagement and liquidity across games through social sharing features
- Optimizing cross-sell strategies to increase ARPUs and lifetime values
- Conducting A/B tests and growth experiments to drive user engagement and conversions
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and customer-centricity.
📋 Key Responsibilities
✅ Design, launch, and scale effective referral and incentive programs to drive user acquisition and retention
✅ Develop in-app social constructs that encourage users to share game experiences, achievements, and rewards
✅ Build frameworks to promote relevant games and features to the right users at the right time
✅ Define and run a robust pipeline of A/B tests and growth experiments to drive user engagement and conversions
ASSUMPTION: The ideal candidate will have a proven track record in driving measurable growth through in-app strategies and user behavior optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6-10 years of experience in growth, product, or user acquisition roles, preferably in consumer tech or gaming
Required Skills:
- Proven track record of driving measurable growth through in-app strategies
- Strong understanding of growth funnels, user segmentation, and retention strategies
- Experience working with data platforms, product analytics tools, and A/B testing frameworks
- Ability to balance high-level strategy with hands-on execution
- Exceptional communication and stakeholder management skills
- Passion for gaming and a user-first mindset
Preferred Skills:
- Experience working with MMP platforms and CX platforms
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the gaming industry or a strong understanding of gaming dynamics will have an advantage.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a Director-level role in the gaming industry in Gurgaon)
Benefits:
- Paid gift coupons
- Fitness plans
- Gadget allowances
- Fuel costs
- Family healthcare
Working Hours: Full-time (40 hours per week, with flexibility for remote work as needed)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, with a focus on online skill gaming
Company Size: 5,001-10,000 employees, providing a large and diverse work environment
Founded: 2012, with a history of growth and innovation in the gaming industry
Company Description:
- Part of the Flutter Entertainment Group
- Leading online skill gaming company with over 140 million users
- Notable games include Howzat, Junglee Rummy, and Junglee Poker
Company Specialties:
- Online gaming
- Skill-based gaming
- User acquisition and retention strategies
Company Website: careers.flutterinternational.com
ASSUMPTION: Flutter International offers a dynamic and fast-paced work environment, with opportunities for growth and innovation in the gaming industry.
📊 Role Analysis
Career Level: Director, reporting directly to the Head of Marketing or a similar executive
Reporting Structure: This role may oversee a team of growth specialists and marketing professionals
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to lead and grow a team of marketing professionals
- Opportunities to work on multiple gaming titles and brands
- Possibility to advance to a more senior role within the marketing department
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Junglee Gurgaon
Geographic Context:
- Gurgaon is a major IT hub and one of the largest cities in India
- The office is located in a bustling commercial area, with easy access to public transportation and amenities
- The city offers a mix of traditional Indian culture and modern urban living
Work Schedule: Full-time, with flexibility for remote work as needed
ASSUMPTION: The on-site work environment in Gurgaon provides ample opportunities for collaboration and networking with other gaming and tech professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Head of Marketing or a similar executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision making and analytical skills
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience in driving measurable growth through in-app strategies
- Include specific examples of successful referral programs, social sharing features, and cross-sell strategies you've implemented
- Tailor your resume and cover letter to emphasize your passion for gaming and understanding of gaming dynamics
ATS Keywords: Referral programs, social sharing, cross-sell, user acquisition, retention, A/B testing, gaming, marketing strategy
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who can demonstrate a strong track record in driving growth and engagement in the gaming industry.
🛠️ Tools & Technologies
- Data platforms (e.g., Google Analytics, Mixpanel)
- Product analytics tools (e.g., MMP platforms, CX platforms)
- A/B testing frameworks (e.g., Optimizely, Adobe Target)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The ideal candidate will have experience working with these tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Value Customers & Data
- Inspire Extreme Ownership
- Lead with Love
- Embrace Change
- Play the Big Game
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- How do you prioritize customers and use data-driven decisions to drive impactful outcomes?
- Can you provide an example of a time when you took ownership of a project and drove it to success?
- How do you foster open dialogue and mutual growth in a team environment?
ASSUMPTION: Candidates who align with Flutter International's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and ever-changing gaming industry
- Balancing strategic thinking with hands-on execution
- Adapting to a large and diverse work environment
ASSUMPTION: The ideal candidate will be able to navigate these challenges and thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role focuses on in-app growth and user acquisition, whereas related positions may focus on brand marketing, content creation, or customer engagement
- Gaming industry experience is preferred, but not required, for this role
- Career progression may involve leading a team or taking on a more senior marketing role within the company
ASSUMPTION: Candidates should consider how their skills and experience align with the specific requirements of this role and how it fits into their long-term career goals.
📝 Sample Projects
- Developing and launching a referral program that increases user acquisition by 20%
- Implementing social sharing features that boost user engagement by 15%
- Conducting A/B tests that optimize the user onboarding process and improve conversion rates by 10%
ASSUMPTION: These sample projects demonstrate the types of initiatives the Director of Marketing may be expected to lead and contribute to.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- What are the biggest challenges facing the gaming industry, and how does this role address them?
- How does Flutter International support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in driving measurable growth through in-app strategies
- Prepare examples of successful referral programs, social sharing features, and cross-sell strategies you've implemented
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
