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Director, Marketing, Hub North

PVH Corp.
Full-time
On-site
White City, Oregon, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Marketing, Hub North

πŸ”Ή Company: PVH Corp.

πŸ”Ή Location: White City, United Kingdom

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 20, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading Omni-Channel Brand Marketing for Tommy Hilfiger and Calvin Klein
  • Adapting global and EMEA brand strategies for Hub North
  • Managing a multi-functional marketing team across multiple locations
  • Collaborating with cross-functional stakeholders to drive business priorities
  • Budget management and ensuring commercial success

ASSUMPTION: This role requires a strategic and people-focused leader with a strong commercial acumen and experience in consumer-led organizations.

πŸ“‹ Key Responsibilities

βœ… Adapt global and EMEA brand strategies for Hub North, placing the consumer at the center and connecting marketing vision, purpose, and priorities to the wider Hub Power Plan

βœ… Work closely with EMEA marketing teams to adjust Hub strategies to reflect local customer behavior and Hub-wide trends for specific countries within Hub North

βœ… Partner with Hub SLT to understand business decisions, provide marketing, consumer, and digital strategic input to support strategic implementation and success measures

βœ… Ensure local marketing roll-out: plan activations for O&O retail, wholesale, and pure player within the framework provided and constantly referring back to the PVH+ Plan

βœ… Lead full multi-functional Marketing team covering Omni-Channel Marketing, Digital & Influencer led marketing, across multiple geographical locations

βœ… Invest into others by understanding their capability, performance, and potential, ensuring each Associate has a clear development plan, driving their own and therefore business performance forward

βœ… Constantly ensure alignment cross-functionally within the Hub, other European and Global teams, creating synergies and partnership to ensure teams work seamlessly together

βœ… Connect with the Hub North Business Strategy team to identify new opportunities, using this to create new marketing plans and plan for high potential return on investment

βœ… Own the marketing budget and results. Create and lead marketing budget plans that drive commercial success, focusing people and financial resources to high impact initiatives whilst remaining agile

βœ… Exercise full leadership authority to run the Marketing function, including performance reviews, pay decisions, recruitment, discipline, termination, and other personnel actions

βœ… Be a strong business partner with Wholesale and Retail; understanding commercial needs to execute local marketing plans and input into the GTM process, that deliver business priorities and ensure that marketing efforts are effective with key players at the local level

βœ… Act as a brand guardian for Tommy Hilfiger and Calvin Klein within the Hub, ensuring consistency in brand representation and that marketing efforts adequately reflect the brand vision

ASSUMPTION: This role involves a high degree of strategic thinking, stakeholder management, and team leadership, requiring a broad and experienced marketing professional.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is preferred but not required.

Experience: 10+ years of experience in marketing leadership roles within consumer-led organizations, with a proven track record of managing diverse teams and driving commercial success.

Required Skills:

  • Proven experience in strategic marketing planning and execution
  • Strong leadership and people management skills
  • Excellent stakeholder management and influencing skills
  • Commercial acumen and financial management skills
  • Experience working with cross-functional teams and managing budgets
  • Strong analytical and problem-solving skills
  • Fluency in English; proficiency in additional languages is a plus

Preferred Skills:

  • Experience working in the fashion or retail industry
  • Knowledge of the EMEA market and consumer trends
  • Experience working with global brands

ASSUMPTION: Candidates should have extensive experience in marketing leadership and a strong understanding of the consumer journey, as well as the ability to work effectively with diverse teams and stakeholders.

πŸ’° Compensation & Benefits

Salary Range: Β£120,000 - Β£150,000 per annum (Estimated based on industry standards for a Director-level marketing role in the UK)

Benefits:

  • Competitive benefits package
  • Opportunities for professional development and growth
  • Global career opportunities within PVH Corp.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level marketing role in the UK. Actual compensation may vary based on experience, qualifications, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: PVH Corp. operates in the retail apparel and fashion industry, with a focus on global brands such as Calvin Klein and Tommy Hilfiger.

Company Size: PVH Corp. has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and development.

Founded: PVH Corp. was founded in 1881, with a rich history in the fashion industry and a strong commitment to sustainability and corporate responsibility.

Company Description:

  • PVH Corp. is a global leader in branded lifestyle apparel, with a portfolio of iconic brands including Calvin Klein and Tommy Hilfiger
  • The company is committed to building these brands into the most desirable lifestyle brands in the world and making PVH one of the highest performing brand groups in its sector
  • PVH Corp. is dedicated to driving growth through digital innovation, omnichannel retail, and a focus on sustainability and corporate responsibility

Company Specialties:

  • Apparel
  • Fashion
  • Retail
  • Global Supply Chain
  • Corporate Responsibility
  • Consumer Products
  • Brands
  • Parent Company
  • Sustainability
  • Consumer Goods
  • Clothing
  • Menswear
  • Design
  • and Marketing

Company Website: http://www.pvh.com

ASSUMPTION: PVH Corp. is a well-established company with a strong global presence and a commitment to driving growth and innovation in the fashion industry.

πŸ“Š Role Analysis

Career Level: This role is at the Director level, reporting directly to the Managing Director of Hub North and with dotted lines to the Chief Marketing Officer brand leads and the European & Global headquarters.

Reporting Structure: The Director of Marketing, Hub North will lead a full multi-functional Marketing team covering Omni-Channel Marketing, Digital & Influencer led marketing, across multiple geographical locations.

Work Arrangement: This role is on-site, based in White City, United Kingdom, with flexibility for occasional remote work as needed.

Growth Opportunities:

  • Opportunities for professional development and growth within PVH Corp.
  • Potential for career progression within the marketing function or across other areas of the business
  • Exposure to global brands and cross-functional teams, providing a broad range of learning experiences

ASSUMPTION: This role offers significant opportunities for growth and development, both within the marketing function and across other areas of the business, given PVH Corp.'s global presence and diverse brand portfolio.

🌍 Location & Work Environment

Office Type: PVH Corp.'s White City office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): White City, United Kingdom

Geographic Context:

  • The White City office is located in West London, with easy access to public transportation and nearby amenities
  • The area is known for its vibrant culture, diverse communities, and thriving business ecosystem
  • White City is home to several major corporations and startups, providing ample networking opportunities

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed

ASSUMPTION: The White City office provides a dynamic and engaging work environment, with easy access to public transportation and nearby amenities, fostering a positive work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the HR department
  • In-depth interviews with the hiring manager and other key stakeholders
  • Final interview with the Managing Director of Hub North

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management capabilities
  • Stakeholder management and influencing skills
  • Commercial acumen and financial management skills
  • Adaptability and cultural awareness

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments
  • Demonstrate your understanding of the fashion or retail industry and the specific challenges faced by PVH Corp.
  • Prepare examples of your strategic marketing planning and execution, as well as your experience working with cross-functional teams and managing budgets
  • Showcase your leadership and people management skills, as well as your ability to work effectively with diverse teams and stakeholders

ATS Keywords: Marketing leadership, strategic planning, brand management, cross-functional teams, budget management, stakeholder management, consumer trends, commercial acumen, fashion or retail industry

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and stakeholder management skills, as well as their understanding of the fashion or retail industry and the specific challenges faced by PVH Corp.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
  • Social media management tools (e.g., Hootsuite, Sprout Social)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the needs of the team, but a strong proficiency in Microsoft Office Suite and marketing automation platforms is essential.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Collaboration
  • Innovation
  • Integrity
  • Sustainability

Work Style:

  • Dynamic and fast-paced environment
  • Cross-functional collaboration and teamwork
  • Focus on results and commercial success
  • Adaptability and continuous learning

Self-Assessment Questions:

  • Do you have a proven track record of driving commercial success through strategic marketing planning and execution?
  • Are you an effective leader and team manager, with the ability to inspire and motivate diverse teams?
  • Can you work effectively with cross-functional stakeholders and influence senior leaders to drive business priorities?
  • Are you adaptable and comfortable working in a dynamic and fast-paced environment?
  • Do you share PVH Corp.'s commitment to customer-centricity, collaboration, innovation, integrity, and sustainability?

ASSUMPTION: Candidates should assess their fit with PVH Corp.'s values and work style, as well as their ability to thrive in a dynamic and fast-paced environment, to ensure a successful cultural fit.

⚠️ Potential Challenges

  • The role requires a high degree of strategic thinking and stakeholder management, which may be challenging for candidates without extensive marketing leadership experience
  • The role involves managing a multi-functional marketing team across multiple locations, which may present logistical and communication challenges
  • The role requires a strong understanding of the fashion or retail industry and consumer trends, which may be challenging for candidates without relevant industry experience
  • The role is based in White City, United Kingdom, which may present relocation challenges for candidates living outside of the area

ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and assess their ability to thrive in a dynamic and fast-paced environment, with a high degree of strategic thinking and stakeholder management required.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on leading Omni-Channel Brand Marketing for Tommy Hilfiger and Calvin Klein within the Hub North region, requiring a broad and experienced marketing professional
  • The role is similar to other Director-level marketing roles in the fashion or retail industry, but with a specific focus on the EMEA market and the unique challenges faced by PVH Corp.
  • Career progression opportunities within PVH Corp. may include roles such as Chief Marketing Officer, Global Brand President, or other senior leadership positions within the marketing function or across other areas of the business

ASSUMPTION: Candidates should compare this role to other Director-level marketing roles in the fashion or retail industry, but with a specific focus on the unique challenges faced by PVH Corp. and the opportunities for career progression within the company.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing strategy for Tommy Hilfiger and Calvin Klein within the Hub North region, aligning with global and EMEA brand strategies
  • Managing a multi-functional marketing team across multiple locations, including Omni-Channel Marketing, Digital & Influencer led marketing, and ensuring consistent brand representation
  • Collaborating with cross-functional stakeholders to identify new opportunities and create marketing plans with high potential return on investment

ASSUMPTION: Candidates should be prepared to discuss their experience with strategic marketing planning and execution, team management, and cross-functional collaboration, as well as their ability to drive commercial success and ensure consistent brand representation.

❓ Key Questions to Ask During Interview

  • Can you describe the specific challenges faced by Tommy Hilfiger and Calvin Klein within the Hub North region, and how this role addresses those challenges?
  • How does this role collaborate with other marketing teams within PVH Corp., both at the European and Global levels?
  • What are the key priorities for the first 90 days in this role, and how will success be measured?
  • How does this role support the overall business strategy for PVH Corp., and how does it contribute to the company's growth and success?
  • What opportunities are there for professional development and growth within this role and within PVH Corp. more broadly?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their understanding of the role, the company, and the industry, as well as their commitment to driving commercial success and ensuring consistent brand representation.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments, as well as your understanding of the fashion or retail industry and the specific challenges faced by PVH Corp.
  • Prepare examples of your strategic marketing planning and execution, as well as your experience working with cross-functional teams and managing budgets
  • Showcase your leadership and people management skills, as well as your ability to work effectively with diverse teams and stakeholders
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.