📌 Core Information
🔹 Job Title: Director, Marketing (Joe’s Jeans)
🔹 Company: Centric Brands
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-7+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading brand marketing efforts for Joe’s Jeans
- Collaborating with creative teams and celebrity stylist Dani Michelle
- Conceptualizing and executing 360 marketing campaigns
- Overseeing brand marketing budget and maximizing ROI
- Analyzing campaign performance and optimizing strategies
ASSUMPTION: This role requires a strategic thinker with a strong creative instinct and a proven track record in delivering innovative campaigns.
📋 Key Responsibilities
✅ Translate business objectives into bold, insight-driven marketing strategies
✅ Conceptualize, plan, and execute 360 marketing campaigns across digital, social, print, experiential, and influencer channels
✅ Collaborate with celebrity stylist Dani Michelle to co-create content and develop brand narratives
✅ Act as the connective tissue between creative, marketing, and internal teams
✅ Lead the development of strategic creative briefs to inspire innovative thinking
✅ Oversee the brand's social media and influencer marketing strategy
✅ Partner with internal partners and PR agency to bring integrated, high-impact campaigns to life
✅ Concept and execute consumer-facing experiences and events
✅ Spearhead direct mail campaigns in collaboration with agency partners
✅ Own and manage the brand marketing budget, allocating spend across initiatives to maximize ROI
✅ Continuously analyze and optimize campaign performance, using data and feedback loops to inform future strategies
ASSUMPTION: This role requires strong project management and cross-functional leadership skills, as well as comfort working in a fast-paced, culturally relevant environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: 5-7+ years of marketing experience, ideally with premium, lifestyle, or fashion brands
Required Skills:
- Proven track record of delivering innovative campaigns across multiple channels
- Exceptional project management and cross-functional leadership skills
- Strong visual sensibility and creative instincts
- Strategic thinker with an analytical, results-driven mindset
Preferred Skills:
- Experience with denim or apparel brands
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the denim or apparel industry may have a competitive edge, and language skills could be beneficial for reaching a diverse audience.
💰 Compensation & Benefits
Salary Range: $120,000 - $140,000 per year
Benefits:
- Medical, dental, and vision insurance
- Matching 401(k)
- Summer Fridays
- Generous PTO
- Merchandise discounts
- Excellent career development opportunities
Working Hours: Full-time, hybrid work arrangement with an average of 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Centric Brands is a global leading lifestyle brand collective with a portfolio of over 100 iconic brands.
Company Size: 1,001-5,000 employees. As a mid-sized company, Centric Brands offers opportunities for growth and collaboration across various brands and departments.
Founded: 2001. Centric Brands was founded by Creative Director Joe Dahan and has since grown into a global lifestyle brand collective.
Company Description:
- Centric Brands designs, sources, markets, and sells high-quality products in various categories, including kids, men’s and women’s apparel, accessories, beauty, and entertainment.
- The company owns and operates several brands, such as Avirex, Fiorelli, Hudson, Robert Graham, and Taste Beauty, and operates joint venture brands like Favorite Daughter, Jennifer Fisher, and Preston Lane.
- Centric Brands is committed to social impact efforts, focusing on volunteerism and contributions to uplift communities where they live and do business.
Company Specialties:
- Brand Management
- Product Design, Development, and Sourcing
- Retail and Digital Commerce
- Marketing and Brand Building
Company Website: http://www.centricbrands.com
ASSUMPTION: Centric Brands' extensive portfolio and mid-sized structure provide ample opportunities for career growth and brand exposure.
📊 Role Analysis
Career Level: Mid-level to senior. This role is suitable for experienced marketing professionals looking to lead brand marketing efforts and drive growth for a well-established brand.
Reporting Structure: This role reports directly to the SVP of Marketing and collaborates with internal teams, external partners, and celebrity stylist Dani Michelle.
Work Arrangement: Hybrid. This role requires a mix of on-site and remote work, with an average of 3 days per week in the office.
Growth Opportunities:
- Potential to lead marketing efforts for additional brands within the Centric Brands portfolio
- Opportunities to collaborate with and learn from experienced marketing professionals across various brands
- Career development opportunities, including workshops, resources, and inspiring conversations through Centric Brands' D&I committee
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their impact and learn from experienced professionals within the company.
🌍 Location & Work Environment
Office Type: Hybrid. The Los Angeles office is a collaborative workspace that encourages team interaction and creativity.
Office Location(s): 1580 Jesse Street, Los Angeles, California, United States
Geographic Context:
- Los Angeles is a vibrant, multicultural city with a thriving fashion industry
- The office is located in the Arts District, offering easy access to public transportation, restaurants, and cultural attractions
- Los Angeles experiences a Mediterranean climate, with mild, wet winters and hot, dry summers
Work Schedule: Full-time, with an average of 40 hours per week. The work schedule may vary depending on project demands and campaign launches.
ASSUMPTION: The hybrid work arrangement and central office location provide a flexible and convenient work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Recruiter
- On-site or virtual interview with the Hiring Manager
- Final interview with the SVP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and alignment with Centric Brands' values
- Marketing strategy and campaign development skills
- Project management and cross-functional leadership abilities
- Analytical and data-driven mindset
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Centric Brands and Joe’s Jeans to demonstrate your understanding of the company and brand
- Be prepared to discuss your creative process and how you approach marketing challenges
ATS Keywords: Brand Marketing, Campaign Management, Project Management, Creative Brief Development, Social Media Strategy, Influencer Marketing, Data Analysis, Consumer Engagement, Event Planning, Budget Management, Denim, Apparel, Fashion, Lifestyle, Premium Brands
ASSUMPTION: The interview process will focus on assessing the candidate's cultural fit, marketing skills, and strategic thinking, with a strong emphasis on campaign development and project management.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Social media platforms (Instagram, Facebook, TikTok, etc.)
- Project management tools (Asana, Trello, etc.)
- Data analysis tools (Google Analytics, Tableau, etc.)
ASSUMPTION: Familiarity with Microsoft Office Suite, Google Workspace, and social media platforms is essential for this role. Experience with project management and data analysis tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Centric Brands values creativity, innovation, and collaboration
- The company fosters a culture of inclusivity, diversity, and respect
- Centric Brands is committed to social impact and giving back to communities
Work Style:
- Fast-paced and culturally relevant environment
- Strategic thinking and analytical mindset
- Strong visual sensibility and creative instincts
Self-Assessment Questions:
- Do you thrive in a fast-paced, culturally relevant environment?
- Are you comfortable working with celebrity stylists and external partners?
- Do you have a strong visual sensibility and creative instincts?
ASSUMPTION: Candidates who align with Centric Brands' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Balancing creative and analytical thinking in a fast-paced environment
- Collaborating with celebrity stylists and external partners
- Adapting to a hybrid work arrangement and maintaining productivity
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on brand marketing for a premium denim brand within a larger lifestyle brand collective
- Compared to other marketing roles in the fashion industry, this position offers a unique blend of creative and strategic responsibilities
- Career progression may involve leading marketing efforts for additional brands within the Centric Brands portfolio or moving into a senior marketing leadership role
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for Joe’s Jeans' latest denim collection launch
- Collaborating with celebrity stylist Dani Michelle to create engaging social media content and brand narratives
- Conceptualizing and executing a consumer-facing event to celebrate Joe’s Jeans' anniversary and engage with customers
ASSUMPTION: These sample projects highlight the creative and strategic aspects of the role, as well as the importance of collaboration with internal teams and external partners.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and brands within the Centric Brands portfolio?
- What are the most successful marketing campaigns Joe’s Jeans has executed in the past, and what can I learn from them?
- How does Centric Brands support the growth and development of its employees?
- What is the company's approach to work-life balance, especially in a hybrid work arrangement?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their commitment to driving success for Joe’s Jeans.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Centric Brands and Joe’s Jeans to demonstrate your understanding of the company and brand
- Follow up with the Recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
