📌 Core Information
🔹 Job Title: Director Marketing (m/w/d)
🔹 Company: Project A Services GmbH & Co. KG
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing organization into a new growth phase
- Developing and implementing a cross-channel marketing strategy
- Managing a seven-figure budget with a focus on Reichweite, Leadqualität, and Funnel-Effizienz
- Fostering a collaborative and innovative work environment
- Partnering with the future sales lead to synchronize funnel and market feedback
ASSUMPTION: This role requires a strategic mindset and proven leadership skills to drive marketing efforts and achieve business objectives.
📋 Key Responsibilities
✅ Developing and implementing a cross-channel marketing strategy, from performance to brand
✅ Managing a seven-figure budget, focusing on reach, lead quality, and funnel efficiency
✅ Leading and developing a marketing team, including performance, content, and partner coordination
✅ Integrating classical channels like TV, radio, and OOH with digital levers such as SEO, SEA, retargeting, and social
✅ Building a scalable setup for data-driven optimization along the entire customer journey
✅ Expanding the partner channel in collaboration with the partnerships team (banks, brokers, platforms)
✅ Collaborating closely with the future sales lead to align funnel and market feedback
ASSUMPTION: This role requires a strong understanding of both traditional and digital marketing channels, as well as the ability to manage and develop a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 5 years of leadership experience in B2C marketing with budget responsibility
Required Skills:
- Proven ability to build and develop teams
- Experience in cross-channel marketing, ideally with digital and classical channels
- Strong analytical skills and data-driven thinking
- Structured communication style with a focus on impact and clarity
- Familiarity with complex funnels and long decision-making cycles
- Ambition to take on responsibility and scale marketing strategically and operationally
Preferred Skills:
- Fluency in German
- Experience in the real estate or fintech industry
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving growth and leading teams.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)
Benefits:
- Responsible and varied tasks in a fast-growing company
- Room for own ideas and a lot of responsibility in own projects
- Close cooperation with the management
- Contribution to the scaling of an innovative business model with the market leader
- Refreshing and collegial working atmosphere in a future-oriented company in a rapidly growing market
- Supportive working atmosphere with mutual support in the team
- Flexible working hours
- Modern workplace in a lively district of Berlin
- Regular team events and feel-good goodies: drinks and snacks
- Attractive salary and exciting career prospects
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a marketing director role with 5-10 years of experience in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals
Company Size: 51-200 employees (mid-sized)
Founded: 2012
Company Description:
- Project A is one of the leading early-stage tech investors in Europe with offices in Berlin and London
- Supports portfolio companies with a platform team of over 100 functional experts in key areas such as software and product development, data, brand, marketing, sales, and recruiting
- Has backed more than 100 startups, including Trade Republic, WorldRemit, sennder, KRY, Spryker, Catawiki, Unmind, and Voi
Company Specialties:
- Internet
- Seed funding
- E-commerce
- Business plan
- Entrepreneurship
- Start-up
- Online marketing
- IT
- Product development
- Human resources
- Business development
- Venture capital
- Business intelligence
- Risikokapital
- Performance marketing
- Frontend
- And investment
Company Website: project-a.com
ASSUMPTION: Project A is a well-established venture capital firm with a strong focus on supporting early-stage tech companies.
📊 Role Analysis
Career Level: Director/Manager
Reporting Structure: This role reports directly to the CEO or a member of the executive team
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a more senior role as the company and portfolio expand
- Opportunity to work closely with the executive team and influence strategic decisions
- Chance to gain experience in a fast-paced, dynamic environment
ASSUMPTION: This role offers significant growth potential, both within the marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Julie-Wolfthorn-Straße 1, Berlin, 10115, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene
- The office is located in the trendy district of Mitte, close to public transportation and various amenities
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexible hours)
ASSUMPTION: The work environment is collaborative and dynamic, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to discuss the role and assess cultural fit
- On-site interview with the hiring manager and team members to discuss the role in more detail and assess skills and experience
- Final interview with the CEO or a member of the executive team to discuss the role's strategic fit and answer any remaining questions
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-channel marketing expertise
- Budget management and financial acumen
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your approach to marketing strategy, budget management, and team leadership
- Research the company and its portfolio to demonstrate your understanding of the business and its goals
ATS Keywords: Marketing Director, B2C Marketing, Team Leadership, Cross-Channel Marketing, Budget Management, Data-Driven Thinking, Communication Skills, Funnel Management, Strategic Thinking
ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and leadership abilities.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and SEM tools (e.g., SEMrush, Google Ads)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's portfolio and marketing strategy.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Accountability
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong communicator with excellent presentation skills?
- Do you have experience leading and developing teams?
- Are you comfortable managing a significant budget and making data-driven decisions?
ASSUMPTION: Project A values innovation, collaboration, and excellence, and seeks candidates who can thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing a complex funnel with a long decision-making cycle
- Integrating classical and digital marketing channels effectively
- Scaling marketing efforts to support the growth of the company's portfolio
- Adapting to the unique needs and goals of each portfolio company
ASSUMPTION: This role presents unique challenges and opportunities, requiring a strategic and adaptable mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on strategic thinking and team leadership
- This role offers the opportunity to work with a diverse portfolio of early-stage tech companies
- Career progression may involve moving into a more senior role within the marketing function or across the broader organization
ASSUMPTION: This role is unique in its focus on supporting the growth of a diverse portfolio of early-stage tech companies.
📝 Sample Projects
- Developing and implementing a cross-channel marketing strategy for a high-growth fintech startup
- Managing a seven-figure budget to optimize reach, lead quality, and funnel efficiency for an e-commerce platform
- Expanding the partner channel for a real estate technology company in collaboration with the partnerships team
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, as well as the need to adapt to the unique needs of each portfolio company.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development of its employees?
- What are the most significant challenges facing the company's portfolio, and how can marketing help address them?
- How does the company approach collaboration and knowledge-sharing across its portfolio?
ASSUMPTION: These questions are designed to assess the role's strategic fit and the company's approach to growth, collaboration, and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching the company and its portfolio, and developing your approach to marketing strategy, budget management, and team leadership
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
