📌 Core Information
🔹 Job Title: Director, Marketing - North America
🔹 Company: monday.com
🔹 Location: United States (Remote, with 3 days/week in NYC office)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days/week in NYC office)
🚀 Job Overview
Key aspects of this role include:
- Proactively owning and implementing the region-specific marketing plan for customer acquisition and expansion
- Collaborating effectively with global teams to deliver marketing goals in alignment with revenue targets
- Working closely with regional sales to develop and deliver account-based marketing plans
- Applying multi-channel marketing best practices to generate and accelerate sales pipeline
- Utilizing data and analytics to measure campaign effectiveness and iterate on strategies
- Planning and executing both in-person and virtual events, hosted and sponsored
- Advocating the monday.com brand in the region, internally and externally
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a deep understanding of B2B SaaS marketing tactics to drive regional growth and success.
📋 Key Responsibilities
✅ Proactively own and implement the region-specific marketing plan for customer acquisition and expansion
✅ Collaborate effectively with global Marketing, Sales, and Partner teams to deliver marketing goals in alignment with revenue targets
✅ Work closely with regional sales to develop and deliver account-based marketing plans in full alignment between sales and marketing
✅ Apply multi-channel marketing best practices to generate and accelerate sales pipeline
✅ Deliver against KPIs for pipeline growth, marketing-sourced revenue, and lead generation
✅ Utilize data and analytics to measure the effectiveness of regional marketing campaigns and iterate on strategies based on performance
✅ Plan and execute both in-person and virtual events, hosted and sponsored
✅ Advocate the monday.com brand in the region, internally and externally
ASSUMPTION: This role requires a high level of autonomy, with a focus on driving results through strategic planning and execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in B2B SaaS marketing, with a strong track record of success delivering pipeline and revenue outcomes
Required Skills:
- Proven experience in leading regional marketing efforts
- Strong knowledge of B2B marketing tactics and best practices
- Excellent communication and collaboration skills
- Strong customer-facing and presentation skills
- Proficient in Salesforce.com, HubSpot, and other marketing technologies for reporting and campaign execution
- Ability to leverage data and industry insights to make strategic decisions
Preferred Skills:
- Experience with planning and organizing regional marketing events
- Fluency in additional languages (a plus)
ASSUMPTION: Candidates should have a proven track record in B2B SaaS marketing, with a focus on driving regional growth and success.
💰 Compensation & Benefits
Salary Range: $170,000 - $230,000 base salary, subject to standard withholding and applicable taxes (for New York City-based hires only). Compensation ranges for candidates in locations outside of New York City may differ based on the cost of labor and such additional factors for such other locations.
Benefits:
- Competitive salary and benefit package
- Bonus potential and eligibility to take part in the company equity incentive program
- Monthly stipends for food, wellness, and commuter/remote work
- Fully dedicated learning and development team that provides opportunities for employees to hone and gain new skills
- Award-winning work environment - named a "Best Place to Work" by BuiltIn as well as "Great Place To Work" certified
- Diversity, inclusion, and belonging initiatives through Employee Resource Groups and access to resources and education
- Global work environment with employees in Tel Aviv, New York, Denver, London, Kiev, Sydney, São Paulo, and Tokyo
Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (3 days/week in NYC office)
ASSUMPTION: The salary range provided is based on industry standards for a Director-level marketing role in B2B SaaS, with consideration for the location and experience level required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Work OS and project management solutions
Company Size: 1,001-5,000 employees, offering a large, established team with opportunities for growth and collaboration
Founded: 2012, with a history of steady growth and expansion into new markets
Company Description:
- monday.com is a low-code, no-code platform that democratizes the power of software, enabling organizations to easily build work management tools and software applications to fit their every need
- The platform intuitively connects people to processes and systems, empowering teams to excel in every aspect of their work while creating an environment of transparency in business
- monday.com has offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo, serving over 225,000 customers across 200 industries in over 200 countries and territories
Company Specialties:
- Project Management
- Collaboration
- Team Management
- SaaS
- Communication
- Production Tracking
- Work Management
- CRM
- Marketing & Creative
- HR
Company Website: monday.com
ASSUMPTION: monday.com is a well-established, growing company with a strong focus on innovation, collaboration, and customer success.
📊 Role Analysis
Career Level: Director-level, with the opportunity to lead regional marketing efforts and drive growth in North America
Reporting Structure: This role reports directly to the VP of Marketing and works closely with global marketing, sales, and partner teams
Work Arrangement: Hybrid, with 3 days/week in the NYC office and the remainder of the week working remotely
Growth Opportunities:
- Potential to expand the role's scope and impact as the company continues to grow and expand
- Opportunities to work with and learn from a diverse, global team
- Chance to develop leadership and mentoring skills by guiding and supporting junior team members
ASSUMPTION: This role offers a unique opportunity to drive regional growth and success for a well-established, innovative company in the B2B SaaS space.
🌍 Location & Work Environment
Office Type: Hybrid, with 3 days/week in the NYC office and the remainder of the week working remotely
Office Location(s): 225 Park Ave S, New York, NY 10003, US
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous opportunities for networking and professional growth
- The city is home to a thriving tech industry, with many B2B SaaS companies and startups
- New York City is a major hub for marketing and advertising, providing ample opportunities for collaboration and learning
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely for part of the week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager to discuss marketing strategies, goals, and experience
- Case study or project presentation to showcase problem-solving skills and strategic thinking
- Final interview with the VP of Marketing to discuss long-term goals and fit within the team
Key Assessment Areas:
- Strategic thinking and planning
- Collaboration and communication skills
- Data-driven decision-making
- Event planning and execution
- Alignment with monday.com's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your regional marketing experience and B2B SaaS background
- Prepare for behavioral and situational interview questions that focus on your marketing strategies, goals, and achievements
- Be ready to discuss your approach to data analysis and using insights to inform decision-making
- Research monday.com's company culture and values to demonstrate your fit within the team
ATS Keywords: Regional Marketing, B2B SaaS, Customer Acquisition, Sales Collaboration, Account-Based Marketing, Multi-Channel Marketing, Data Analytics, Event Planning, Brand Advocacy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, collaboration skills, and cultural fit within the monday.com team.
🛠️ Tools & Technologies
- Salesforce.com
- HubSpot
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in marketing technologies is essential for this role, as it enables effective campaign execution, reporting, and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Collaboration
- Innovation
- Customer-centricity
- Continuous learning and improvement
Work Style:
- Data-driven and strategic
- Collaborative and communicative
- Adaptable and flexible
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you approach using data to inform marketing strategies and measure success?
- Can you provide an example of a time when you collaborated effectively with a cross-functional team to achieve a marketing goal?
- How do you stay up-to-date with industry trends and best practices in B2B SaaS marketing?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with monday.com's company values and a work style that aligns with the company's collaborative, data-driven approach.
⚠️ Potential Challenges
- Managing a remote team and balancing in-person collaboration with remote work
- Adapting to a fast-paced, growing company with evolving priorities and goals
- Navigating a competitive B2B SaaS market with numerous established and emerging players
- Balancing regional marketing priorities with global marketing strategies and initiatives
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability, as well as a deep understanding of the B2B SaaS market and regional marketing dynamics.
📈 Similar Roles Comparison
- This role differs from other regional marketing positions in its focus on driving growth and success in the North American market for a well-established, global B2B SaaS company
- Industry-specific context: The B2B SaaS market is highly competitive, with numerous established and emerging players, requiring a strategic and innovative approach to marketing
- Career path comparison: This role offers a unique opportunity to drive regional growth and success, with potential for expanded scope and impact as the company continues to grow and expand
ASSUMPTION: This role offers a unique opportunity to drive regional growth and success for a well-established, innovative company in the B2B SaaS space, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive customer acquisition and expansion in North America
- Collaborating with global marketing, sales, and partner teams to deliver marketing goals in alignment with revenue targets
- Planning and executing both in-person and virtual events, hosted and sponsored, to generate leads and drive brand awareness
ASSUMPTION: These sample projects reflect the strategic, collaborative, and results-oriented nature of the role, with a focus on driving regional growth and success for monday.com.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy for North America?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does monday.com support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the North American market for monday.com, and how can this role address them?
- How does monday.com foster a culture of collaboration and innovation within its marketing team?
ASSUMPTION: These questions demonstrate a strategic mindset and a focus on driving regional growth and success for monday.com.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience and B2B SaaS background
- Prepare for behavioral and situational interview questions that focus on your marketing strategies, goals, and achievements
- Research monday.com's company culture and values to demonstrate your fit within the team
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
