Director, Marketing Operations

📌 Core Information

🔹 Job Title: Director, Marketing Operations

🔹 Company: Tinuiti

🔹 Location: New York, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Leading marketing operations for a fast-growing agency
• Driving operational excellence across marketing teams
• Managing a small, high-impact team dedicated to annual planning and project delivery
• Collaborating with senior leadership and cross-functional teams to ensure alignment and momentum

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving operational efficiency and enabling marketing teams to perform at their best.

📋 Key Responsibilities

✅ Translate strategic marketing priorities into executable plans, resourcing frameworks, and cross-team workflows

✅ Own the marketing operating model and ensure consistency between strategy and day-to-day execution

✅ Act as the central coordination point for the marketing calendar, campaign planning, and timeline management

✅ Track and report operational KPIs to guide team performance and decision-making

✅ Lead the adoption, usage, and ongoing refinement of project management tools like Wrike

✅ Build intake systems, documentation, and workflow standards to reduce ambiguity and improve delivery speed

✅ Set expectations for how work moves through the organization, ensuring clean handoffs and clear accountability

✅ Continuously identify, test, and improve systems that support scale and simplify how teams work

✅ Manage and coach a small team focused on integrated marketing execution and cross-functional project management

✅ Define scope, success metrics, and development plans for direct reports

✅ Reinforce role clarity and enablement across the organization without creating unnecessary layers

✅ Partner with other marketing leadership teams to balance shared priorities and unlock smoother collaboration

✅ Project manage select high-priority, cross-functional initiatives across Marketing and the Commercial team when centralized coordination is needed

✅ Serve as a strategic gatekeeper, championing high-impact work and redirecting low-priority requests

✅ Act as the escalation point for resourcing conflicts, delivery risks, and misaligned workflows

✅ Build confidence and calm through structured planning, thoughtful communication, and operational discipline

✅ Elevate the visibility of the Marketing Operations function through documentation, reporting, and storytelling

ASSUMPTION: This role requires a strong focus on process improvement, cross-functional collaboration, and data-driven decision-making to drive operational excellence within the marketing organization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of experience in marketing operations, campaign management, or cross-functional project leadership, ideally in a B2B or agency environment

Required Skills:

• Proven experience in marketing operations, campaign management, or cross-functional project leadership
• Strong organizational skills and attention to detail
• Excellent communication and interpersonal skills
• Ability to work independently and manage multiple projects simultaneously
• Familiarity with project management tools like Wrike, Asana, Jira, Monday, or similar
• Experience in a fast-paced, dynamic environment

Preferred Skills:

• Experience in a marketing agency environment
• Familiarity with marketing automation tools and CRM systems
• Experience managing and coaching a team

ASSUMPTION: Candidates should have a proven track record of driving operational excellence and enabling marketing teams to perform at their best in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director-level role in Marketing Operations with 6+ years of experience in a B2B or agency environment)

Benefits:

• Unlimited PTO
• Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
• Retirement (401k match up to 4% of contributions at 100% with immediate vesting)
• Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
• Learning and Development (Mentor program and more)

Working Hours: Full-time (40 hours per week) with flexible scheduling and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Marketing Operations with the required experience level. Actual compensation may vary based on factors such as skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.

Company Size: Tinuiti has 1,001-5,000 employees, providing a large-scale environment with ample opportunities for growth and collaboration.

Founded: 2004, with a history of steady growth and expansion in the marketing industry.

Company Description:

• Tinuiti is built for marketers who demand growth and accountability, uniting media and measurement under one roof to eliminate waste and scale what works.
• The company's proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.
• Tinuiti delivers measurable results with expert teams across Commerce, Search, Social, TV & Audio, and more.

Company Specialties:

• Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps

Company Website: http://www.tinuiti.com

ASSUMPTION: Tinuiti's large-scale environment and focus on growth and accountability provide an ideal setting for a Director of Marketing Operations to drive operational excellence and enable marketing teams to perform at their best.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the VP of Marketing and managing a small team focused on integrated marketing execution and cross-functional project management.

Reporting Structure: This role reports directly to the VP of Marketing and has no direct reports, focusing on cross-functional collaboration and operational excellence.

Work Arrangement: 100% remote work, with flexible scheduling and the ability to work from anywhere in the United States.

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company continues to expand and scale its marketing operations.
• Opportunities to lead high-impriority, cross-functional initiatives and drive strategic impact within the marketing organization.
• Chance to work with and learn from senior leadership and other marketing experts within the company.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to drive strategic impact and advance their career within the marketing operations function.

🌍 Location & Work Environment

Office Type: 100% remote work, with no physical office location required.

Office Location(s): Not applicable (remote work only)

Geographic Context:

• The role is open to candidates located anywhere in the United States, providing flexibility and the ability to work from home or a co-working space.
• The company's headquarters is located in New York, NY, with additional offices in San Francisco, CA; San Diego, CA; Atlanta, GA; Philadelphia, PA; Dania, FL; Walpole, MA; Fort Lauderdale, FL; and Chattanooga, TN.
• The remote work arrangement allows for greater work-life balance and the ability to live and work in a location that best suits the candidate's personal and professional needs.

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the ability to work from anywhere in the United States.

ASSUMPTION: The 100% remote work arrangement provides candidates with the flexibility to live and work in a location that best suits their personal and professional needs, while still being able to collaborate effectively with the marketing team and other stakeholders within the organization.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR team
• Behavioral and situational interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and ability to think critically about marketing operations challenges
• Communication and interpersonal skills, both written and verbal
• Leadership and team management skills, with a focus on coaching and developing direct reports
• Strategic thinking and ability to align marketing operations with overall business objectives

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in marketing operations, campaign management, or cross-functional project leadership.
• Be prepared to discuss specific examples of your experience driving operational excellence and enabling marketing teams to perform at their best.
• Research Tinuiti's company culture and values to ensure a strong fit with your personal and professional goals.

ATS Keywords: Marketing Operations, Project Management, Cross-Functional Leadership, Process Optimization, Team Management, Strategic Planning, KPI Tracking, Communication, Collaboration, Systems Implementation, Workflow Management, Accountability, Organizational Skills, Problem Solving, Adaptability, Influence

ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving skills, communication and interpersonal skills, leadership and team management skills, and strategic thinking, with a strong emphasis on relevant experience in marketing operations and related fields.

🛠️ Tools & Technologies

• Wrike (or equivalent project management tool)
• Marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Familiarity with project management tools like Wrike, as well as marketing automation tools and CRM systems, is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Love Growth. Hate Waste.
• Unleash Greatness.
• Never Stop Learning.
• Ignite Your Passion.
• Thankful Living.
• Inspire Innovation & Change.

Work Style:

• Fast-paced and dynamic, with a focus on driving operational excellence and enabling marketing teams to perform at their best.
• Collaborative and cross-functional, with a strong emphasis on communication, interpersonal skills, and teamwork.
• Data-driven and results-oriented, with a focus on tracking and reporting operational KPIs to guide team performance and decision-making.

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments where influence, alignment, and collaboration are as important as systems?
• Are you comfortable working with senior leadership and executives, and communicating clearly across levels of the organization?
• Do you have a proven track record of driving operational excellence and enabling marketing teams to perform at their best in a dynamic, fast-paced environment?

ASSUMPTION: Candidates should assess their fit with Tinuiti's company culture and values, as well as their comfort with the fast-paced, dynamic work environment and collaborative work style, to ensure a strong fit with the role and the organization.

⚠️ Potential Challenges

• The role requires a strong focus on process improvement and cross-functional collaboration, which may involve navigating complex workflows and competing priorities.
• The fast-paced, dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment.
• The role may require occasional travel to attend meetings or events, depending on the candidate's location and the company's needs.
• The remote work arrangement may present challenges for candidates who prefer an in-office work environment or struggle with self-motivation and time management.

ASSUMPTION: Candidates should carefully consider their fit with the role's requirements and potential challenges, as well as their comfort with the fast-paced, dynamic work environment and remote work arrangement, to ensure a strong fit with the role and the organization.

📈 Similar Roles Comparison

• This role is unique in its focus on driving operational excellence and enabling marketing teams to perform at their best within a fast-growing marketing agency.
• Similar roles may include Marketing Operations Manager, Marketing Project Manager, or Cross-Functional Project Manager, but this role is distinguished by its focus on strategic planning, process innovation, and team leadership.
• Career paths for this role may include advancement to VP or C-level roles within marketing operations or related fields, as well as opportunities to transition into other marketing leadership or management roles within the organization.

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and its focus on driving operational excellence and enabling marketing teams to perform at their best, as well as the potential career paths and opportunities for growth within the organization.

📝 Sample Projects

• Developing and implementing a new project management system to streamline workflows and improve collaboration across marketing teams
• Conducting a comprehensive review of marketing operations processes and identifying opportunities for improvement and optimization
• Leading a cross-functional team to develop and execute a high-priority marketing campaign, from planning and execution to post-campaign analysis and reporting

ASSUMPTION: Candidates should be prepared to discuss specific examples of their experience driving operational excellence and enabling marketing teams to perform at their best, as well as their familiarity with project management tools and marketing automation tools and CRM systems.

❓ Key Questions to Ask During Interview

• Can you describe the marketing operations team's structure and how this role fits into the broader organization?
• How does the company support the growth and development of marketing operations professionals?
• What are the key priorities for the marketing operations team in the first 90 days, and how does this role contribute to achieving those priorities?
• How does the company measure the success of the marketing operations function, and how does this role contribute to those metrics?
• What are the key challenges facing the marketing operations team, and how does this role help address those challenges?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the marketing operations team's structure, priorities, and challenges, as well as the company's support for the growth and development of marketing operations professionals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in marketing operations, campaign management, or cross-functional project leadership.
• Prepare for your interviews by researching Tinuiti's company culture and values, and practicing your responses to common behavioral and situational interview questions.
• If selected for a final interview, be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan.
• Follow up with the hiring manager within one week of your final interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.