📌 Core Information
🔹 Job Title: Director, Marketing Operations
🔹 Company: Halcyon
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading the development and execution of marketing operations strategies
- Optimizing the marketing technology stack for efficiency and scale
- Managing the selection, implementation, and fine-tuning of marketing technologies
- Ensuring alignment between data structure, integrity, and collection processes with reporting and business requirements
- Providing actionable insights and recommendations to the marketing team based on data analysis
ASSUMPTION: This role requires a strategic mindset, technical proficiency, and strong collaboration skills to drive marketing operations and align them with business objectives.
📋 Key Responsibilities
✅ Lead the development and execution of marketing operations strategies to support business goals
✅ Collaborate with leadership to align marketing operations with overall company objectives and business priorities
✅ Optimize the marketing technology stack, ensuring tools and platforms support efficiency and scale
✅ Manage the selection, implementation, and fine-tuning of a diverse marketing technology setup
✅ Ensure smooth integration of marketing systems with other business tools and platforms
✅ Establish and enforce ethical marketing system standards and procedures, emphasizing compliance and privacy
✅ Develop and maintain systems for lead management, data quality, and customer segmentation
✅ Ensure alignment between data structure, integrity, and collection processes with reporting and business requirements
✅ Develop reporting systems/processes to track the effectiveness of marketing campaigns and overall ROI
✅ Provide actionable insights and recommendations to the marketing team based on data analysis
✅ Lead, mentor, and develop a high-performing marketing operations and analytics team
ASSUMPTION: This role involves a mix of strategic planning, technical implementation, and team leadership, requiring a versatile skill set and strong adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in marketing operations
Required Skills:
- Strong understanding of SFDC, marketing automation, intent-based data tools, and marketing technologies
- Familiarity with Agile methodologies in marketing operations
- Knowledge of data privacy regulations (e.g., GDPR) and their impact on campaign execution
- Capability to pinpoint the root causes of technical and operational issues and enhance them for scalability
- In-depth comprehension of marketing dataflows and analytics
- Excellent communication and collaboration skills
Preferred Skills:
- Master's degree in Marketing, Business, or a related field
- Experience with specific marketing technologies (e.g., 6Sense, Marketo, Bizible, Outreach, Hubspot, Drift, Domo, Tableau)
- Certifications in marketing technologies or data analysis
ASSUMPTION: Candidates with a strong background in marketing operations, proficiency in marketing technologies, and a data-driven mindset are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $210,000 per year
Benefits:
- Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
- 401k plan with a generous employer contribution
- Short and long-term disability coverage, basic life and AD&D insurance plans
- Medical and dependent care FSA options
- Flexible PTO policy
- Parental leave
- Generous equity offering
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is Halcyon's reasonable estimate and may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Halcyon operates in the Computer and Network Security industry, focusing on building products that stop ransomware from impacting enterprise customers.
Company Size: Halcyon is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Halcyon was founded in 2021, making it a relatively new player in the cybersecurity landscape.
Company Description:
- Halcyon is a cybersecurity company dedicated to defeating ransomware and protecting enterprise customers
- The company offers a layered ransomware protection platform that combines pre-execution detection, behavioral modeling, deception techniques, and resiliency, recovery, and isolation of impacted nodes
- Halcyon's mission is to provide enterprise customers with exceptional ransomware protection and cyber resilience
Company Specialties:
- Cybersecurity
- Software development
- Anti-ransomware solutions
Company Website: http://www.halcyon.ai
ASSUMPTION: Halcyon's focus on ransomware protection and its commitment to providing enterprise customers with exceptional security solutions make it an attractive employer for cybersecurity professionals.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring extensive experience and expertise in marketing operations.
Reporting Structure: The Director of Marketing Operations will report directly to the Chief Marketing Officer (CMO) and collaborate with various teams, including demand generation, customer marketing, corporate marketing, sales operations, business development, and executive leadership.
Work Arrangement: This role is remote solely, allowing for flexible work arrangements and the ability to work from anywhere in the United States.
Growth Opportunities:
- As Halcyon continues to grow, there may be opportunities for the Director of Marketing Operations to expand their team or take on additional responsibilities
- Halcyon's focus on innovation and cutting-edge technology provides opportunities for professional development and skill-building
- Working in a dynamic and collaborative environment, the Director of Marketing Operations may have opportunities to influence company strategy and contribute to Halcyon's overall success
ASSUMPTION: The Director of Marketing Operations role at Halcyon offers a unique opportunity to lead marketing operations in a fast-growing cybersecurity company, with potential for growth and impact on the organization's success.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): N/A (remote work)
Geographic Context:
- As a remote-first company, Halcyon offers the flexibility to work from anywhere in the United States
- Halcyon has offices in Austin, Texas, and San Diego, California, but employees are not required to be based in these locations
- The company's remote work policy allows for a better work-life balance and the ability to live in various locations
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: Halcyon's remote work policy provides employees with the flexibility to work from anywhere in the United States, offering a better work-life balance and the opportunity to live in various locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Marketing team
- Final interview with the CMO and other stakeholders
Key Assessment Areas:
- Technical proficiency in marketing technologies and data analysis
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills
- Demonstrate your understanding of Halcyon's mission and the role's responsibilities in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills
ATS Keywords: Marketing Operations, Marketing Technology, Data Analysis, SFDC, Marketing Automation, Intent-Based Data Tools, Agile Methodologies, Lead Management, Data Privacy Regulations
ASSUMPTION: Halcyon's interview process focuses on assessing candidates' technical proficiency, strategic thinking, communication skills, and leadership potential, with a strong emphasis on cultural fit and alignment with the company's mission.
🛠️ Tools & Technologies
- SFDC
- Marketing Automation (e.g., Marketo, Hubspot)
- Intent-Based Data Tools (e.g., 6Sense)
- Attribution Models (e.g., Bizible)
- Data Analysis Tools (e.g., Domo, Tableau)
ASSUMPTION: The Director of Marketing Operations will be proficient in various marketing technologies and data analysis tools to optimize marketing operations and drive business results.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Halcyon values creativity, continuous learning, and pushing the boundaries of what's possible in cybersecurity
- Collaboration: Halcyon fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration
- Customer Focus: Halcyon prioritizes understanding and meeting the needs of its enterprise customers, providing exceptional ransomware protection and cyber resilience
Work Style:
- Dynamic: Halcyon operates in a fast-paced and ever-changing cybersecurity landscape, requiring employees to be adaptable and responsive to new challenges
- Data-Driven: Halcyon emphasizes data-driven decision-making and continuous improvement in all aspects of its operations
- Remote-First: Halcyon offers the flexibility to work from anywhere in the United States, with a strong focus on work-life balance and employee well-being
Self-Assessment Questions:
- How do you align with Halcyon's commitment to innovation and pushing the boundaries of cybersecurity?
- How do you approach collaboration and cross-functional teamwork in a remote work environment?
- How do you ensure that your work style and approach to marketing operations support Halcyon's customer-focused mission?
ASSUMPTION: Halcyon values innovation, collaboration, and customer focus, seeking candidates who align with these core principles and thrive in a dynamic, data-driven, and remote-first work environment.
⚠️ Potential Challenges
- Managing a remote team and fostering collaboration in a virtual environment
- Keeping up with the latest marketing technologies and trends in a fast-panging cybersecurity landscape
- Balancing strategic planning and technical implementation responsibilities
- Ensuring alignment between marketing operations and overall business objectives in a growing and evolving organization
ASSUMPTION: The Director of Marketing Operations role at Halcyon presents unique challenges related to remote team management, staying current with marketing technologies, and balancing strategic and tactical responsibilities in a dynamic cybersecurity environment.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position requires a strong focus on cybersecurity and ransomware protection
- Halcyon's emphasis on innovation and cutting-edge technology sets it apart from other companies in the cybersecurity industry
- As a mid-sized company, Halcyon offers the opportunity to have a significant impact on marketing operations and contribute to the organization's overall success
ASSUMPTION: The Director of Marketing Operations role at Halcyon is unique in its focus on ransomware protection and innovation, offering a compelling opportunity for cybersecurity professionals seeking to make a significant impact in a growing organization.
📝 Sample Projects
- Developing and implementing a new lead management system to improve data quality and segmentation
- Optimizing marketing automation workflows to enhance campaign performance and ROI
- Collaborating with the sales team to improve lead handoff and follow-up processes, resulting in increased conversion rates
ASSUMPTION: The Director of Marketing Operations at Halcyon will be involved in various projects aimed at optimizing marketing operations, improving data quality, and driving business results through strategic planning and technical implementation.
❓ Key Questions to Ask During Interview
- How does Halcyon measure the success of its marketing operations initiatives, and how can I contribute to improving these metrics?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- How does Halcyon support the professional development and growth of its marketing operations team members?
- What are the key priorities for the marketing team in the first 90 days, and how can this role contribute to achieving these objectives?
- How does Halcyon foster a collaborative and inclusive work environment, particularly in a remote-first setting?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to contributing to Halcyon's success, while also providing valuable information about the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills
- Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
