Director, Marketing Operations

📌 Core Information

🔹 Job Title: Director, Marketing Operations

🔹 Company: Scenic Tours Europe AG

🔹 Location: Hollywood, FL

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Overseeing Email Marketing, Digital Marketing, Business Intelligence, and Marketing Services teams
• Ensuring operational excellence, cross-team collaboration, and alignment with business goals
• Optimizing processes, data insights, digital performance, and project management
• Managing strategic leadership and vendor relationships

ASSUMPTION: This role requires a strategic thinker with operational discipline, strong analytical skills, and a collaborative leadership style. The ideal candidate will have a proven track record in marketing operations or digital marketing, with a deep understanding of email marketing platforms, digital campaign management, and marketing automation.

📋 Key Responsibilities

✅ Develop and manage scalable marketing processes, workflows, and project tracking across all marketing initiatives

✅ Lead operations reviews to drive efficiencies, standardize best practices, and continuously improve department output

✅ Manage the execution and optimization of all email marketing campaigns, customer journeys, and loyalty communications

✅ Oversee website strategy, digital media programs, and lead generation initiatives to maximize performance and ROI

✅ Partner with Business Intelligence analysts to translate data into actionable marketing insights and monitor campaign KPIs

✅ Liaise between project owners and internal marketing services teams, ensuring on-time and on-brand delivery of marketing materials

✅ Act as a key point of contact for external vendors and foster strong partnerships across internal teams

ASSUMPTION: The role involves a mix of strategic planning, operational management, and cross-functional collaboration. The ideal candidate will be comfortable working in a dynamic environment and have a strong ability to prioritize and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of marketing experience, with a minimum of 3 years managing marketing operations or digital marketing teams

Required Skills:

• Excellent project management skills
• Strong knowledge of email marketing platforms
• Expertise in digital campaign management, website operations, and marketing automation
• Experience with reporting tools (PowerBI, Google Analytics, Tableau, etc.)
• Proficiency in project management software (Monday.com preferred)
• Strong leadership, organizational, and communication skills

Preferred Skills:

• Cruise, luxury travel, or hospitality industry experience
• Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives
• Positive attitude, professional demeanor, and adaptability to a changing environment

ASSUMPTION: While a degree in Marketing or Business is preferred, candidates with equivalent experience and a proven track record in marketing operations or digital marketing may also be considered.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director-level marketing role in the United States)

Benefits:

• Generous vacation and paid time off policy
• Medical/dental/vision insurance
• 401k (match)
• Dental insurance
• Healthcare spending or reimbursement accounts such as HSAs or FSAs
• Retirement benefits or accounts
• Employee discounts

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level marketing role in the United States. Actual compensation may vary based on the candidate's experience, skills, and the company's internal structures.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements, specifically Luxury River Cruises and Ocean Voyages

Company Size: 201-500 employees (Medium-sized company, offering a mix of corporate structure and entrepreneurial spirit)

Founded: 1986 (Established company with a strong reputation and history in the luxury travel industry)

Company Description:

• Scenic Luxury Cruises & Tours offers ultra-luxury river cruises and ocean voyages, as well as handcrafted land journeys
• The company is known for its all-inclusive approach, premium beverages, and seamless exploration of destinations
• Scenic is part of Scenic Group, which includes Emerald Cruises, Mayflower Cruises & Tours, and Evergreen Tours

Company Specialties:

• Luxury Travel
• Luxury Tours
• Luxury Cruises
• Luxury River Cruising

Company Website: https://www.scenic.com.au

ASSUMPTION: Working for Scenic Tours Europe AG offers an opportunity to be part of a well-established company in the luxury travel industry, with a strong focus on customer experience and high-quality products.

📊 Role Analysis

Career Level: Director (Senior leadership role, reporting directly to the Vice President of Marketing)

Reporting Structure: Oversees Email Marketing, Digital Marketing, Business Intelligence, and Marketing Services teams

Work Arrangement: On-site, full-time position, with flexibility for project needs

Growth Opportunities:

• Potential to grow into a Vice President or Chief Marketing Officer role as the company expands
• Opportunities to lead and mentor team members, fostering professional development
• Chance to gain experience in various aspects of marketing, from operations to strategy and analytics

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and contribute to its continued success.

🌍 Location & Work Environment

Office Type: Corporate office (Scenic's Hollywood, FL location)

Office Location(s): Hollywood, FL

Geographic Context:

• Hollywood, FL is a suburban area of South Florida, offering a mix of urban and suburban living
• The region is known for its warm climate, diverse culture, and proximity to beaches and outdoor recreation
• Hollywood is conveniently located near major highways and public transportation, making commuting easy

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: Working in Hollywood, FL offers a pleasant work environment with easy access to amenities and a diverse community.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager (Vice President of Marketing) and team members
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Operational excellence and project management abilities
• Technical proficiency in marketing tools and platforms
• Leadership and communication skills
• Cultural fit and alignment with Scenic's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Scenic's business and the luxury travel industry
• Showcase your ability to manage teams, optimize processes, and drive results
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Marketing Operations, Digital Marketing, Email Marketing, Business Intelligence, Project Management, Marketing Strategy, Luxury Travel, Cruise Industry

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, operational excellence, and cultural fit. Tailoring your application materials and preparing thoroughly for interviews will be crucial for success.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• Digital marketing tools (e.g., Google Analytics, Facebook Ads Manager)
• Project management software (e.g., Monday.com, Asana)
• Business intelligence tools (e.g., PowerBI, Tableau)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• CMS and website management tools (e.g., WordPress, Drupal)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence in all aspects of our business
• Genuine care for our guests and each other
• Innovation and continuous improvement
• Integrity and accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you embody Scenic's values in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you prioritize and manage multiple projects simultaneously, ensuring that each receives the attention it deserves?

ASSUMPTION: Scenic Tours Europe AG values candidates who align with their core values, demonstrate a strong work ethic, and are committed to delivering exceptional results. Cultural fit is a critical factor in the hiring process.

⚠️ Potential Challenges

• Managing multiple teams and projects simultaneously, requiring strong organizational skills and prioritization
• Balancing strategic planning with day-to-day operations, which may involve shifting priorities and tight deadlines
• Working in a fast-paced, dynamic environment that may require flexibility and adaptability
• Collaborating with external vendors and internal teams, necessitating strong communication and leadership skills

ASSUMPTION: This role presents unique challenges that require a proactive, solutions-oriented approach. Candidates should be comfortable working in a dynamic environment and have a strong ability to adapt to change.

📈 Similar Roles Comparison

• Director of Marketing Operations vs. Vice President of Marketing: The Director role focuses more on day-to-day operations and team management, while the Vice President role involves strategic planning and high-level decision-making
• Marketing Operations vs. Digital Marketing: Marketing Operations encompasses a broader range of responsibilities, including email marketing, business intelligence, and project management, while Digital Marketing focuses specifically on digital channels and campaigns
• Career path: Director of Marketing Operations is a stepping stone to Vice President or Chief Marketing Officer roles, offering valuable experience in strategic planning, operational management, and team leadership

ASSUMPTION: Understanding the differences between similar roles and the potential career paths they offer is essential for candidates to make informed decisions about their career development.

📝 Sample Projects

• Developing and implementing a new email marketing campaign to improve open rates and conversions
• Optimizing the company's website to enhance user experience and drive more organic traffic
• Streamlining marketing processes to reduce waste and improve efficiency, leading to cost savings

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Director of Marketing Operations may oversee, demonstrating the role's strategic and operational nature.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns and initiatives?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Scenic's business, industry trends, and the specific requirements of the role
• Practice common interview questions and your responses, focusing on your unique qualifications and fit for the position
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.