Director, Marketing Operations

📌 Core Information

🔹 Job Title: Director, Marketing Operations

🔹 Company: Zscaler

🔹 Location: Bangalore, IND

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-04-04

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving scalable, data-driven marketing operations
• Collaborating with leadership and SDRs to enhance lead management
• Identifying business challenges and streamlining campaign operations
• Establishing strong analytics and data strategies
• Building and maintaining a best-in-class marketing tech stack

ASSUMPTION: This role requires a strategic mindset to balance data-driven decisions with creative marketing strategies.

📋 Key Responsibilities

✅ Collaborate with leadership and SDRs to enhance lead management, scoring, and funnel performance

✅ Identify business challenges, streamline campaign operations, and improve lead definitions, scoring, ABM, and automation

✅ Establish strong analytics and data strategies for better targeting, segmentation, and performance measurement

✅ Build and maintain a best-in-class marketing tech stack to drive multi-channel acquisition and retention

✅ Foster strong partnerships with sales, product, and marketing teams to align strategies and drive marketing automation success

ASSUMPTION: This role involves a significant amount of cross-functional collaboration and stakeholder management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in B2B marketing, utilizing marketing technologies to drive multi-channel content delivery and operational efficiency

Required Skills:

• Extensive hands-on experience with Marketo and Salesforce
• Proven ability to execute marketing campaigns, including Smart List development, setup, testing, launching, and scoring of programs
• Expertise in managing lead databases, creating segmented lists, and optimizing marketing automation workflows
• Experience in building landing pages, configuring nurture tracks, and driving event promotions for demand generation

Preferred Skills:

• Stakeholder Collaboration – Extensive experience working with global/regional marketing, IT, sales, finance, and channel teams
• Marketing Technology & Lead Management – Advanced knowledge of Marketo, Salesforce, HubSpot, and scalable martech infrastructure
• Data & Attribution – Expertise in data enrichment, analytics, and attribution models for performance measurement

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with diverse teams.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director-level role in Marketing Operations with 10+ years of experience in the B2B marketing field)

Benefits:

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks, and more!

Working Hours: 40 hours per week, following the American work shift (9:30 PM IST - 6:30 AM IST)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Zscaler operates in the Computer and Network Security industry, focusing on Zero Trust, SASE, and cloud security solutions.

Company Size: Zscaler has 5,001-10,000 employees, which is large enough to offer diverse opportunities and resources but still agile enough to maintain a startup-like culture in some aspects.

Founded: Zscaler was founded in 2008 and has since grown to become a publicly-traded company with a global presence.

Company Description:

• Zscaler empowers enterprises to modernize security, streamline operations, and help transform business through its innovative approach to cybersecurity.
• The Zero Trust Exchange platform, strengthened by AI, safeguards thousands of customers against cyber threats and data breaches by securely connecting users, devices, and applications from any location.
• With over 500 billion transactions processed daily, Zscaler operates the largest in-line cloud security platform, preventing more than 9 billion security incidents and policy violations each day.

Company Specialties:

• Zero Trust
• SASE
• Cloud Security
• CASB
• Secure Web Gateways
• Secure Remote Access
• Cloud Sandbox
• Cloud Firewall
• CSPM
• Workload Segmentation
• and SSE

Company Website: https://www.zscaler.com

ASSUMPTION: Zscaler's focus on innovation and customer-centric approach makes it an attractive employer for those seeking to make an impact in the cybersecurity industry.

📊 Role Analysis

Career Level: This role is at the Director level, indicating significant experience and responsibility in marketing operations.

Reporting Structure: The Director, Marketing Operations reports to the Senior Director, Marketing Operations and collaborates with various teams, including global/regional marketing, IT, sales, finance, and channel teams.

Work Arrangement: This is a hybrid role, with a requirement to follow the American work shift (9:30 PM IST - 6:30 AM IST).

Growth Opportunities:

• Potential to grow within the marketing department or explore other areas within the company, given Zscaler's large employee base and diverse offerings.
• Opportunities to work on high-impact projects and drive strategic initiatives that align with the company's growth objectives.
• Chance to develop skills in data analysis, marketing automation, and stakeholder management.

ASSUMPTION: Given Zscaler's focus on innovation and growth, this role offers ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Zscaler's Bangalore office is located at #101 Shreshtha Bhoomi, No.87, 1st Floor, K.R. Road, Bangalore, 560 004, IN.

Office Location(s): In addition to Bangalore, Zscaler has offices in San Jose, California; Atlanta, Georgia; Paris, France; Munich, Germany; and Escazu, Costa Rica.

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry.
• The city offers a mix of traditional Indian culture and modern urban lifestyle, with numerous restaurants, shopping centers, and entertainment options.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: The work schedule follows the American work shift (9:30 PM IST - 6:30 AM IST), which may require some flexibility in working hours to accommodate global team members.

ASSUMPTION: Bangalore offers a vibrant and dynamic work environment, with a large talent pool and a strong focus on technology and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Technical skills in marketing automation and data analysis
• Strategic thinking and problem-solving abilities
• Cross-functional collaboration and stakeholder management skills
• Cultural fit and alignment with Zscaler's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to marketing automation, data-driven decision-making, and stakeholder management.
• Demonstrate your understanding of Zscaler's products, services, and market position.

ATS Keywords: Marketing Operations, Director, B2B Marketing, Marketing Automation, Marketo, Salesforce, Data Analysis, Strategic Thinking, Stakeholder Management, Zscaler

ASSUMPTION: Zscaler's interview process is designed to assess both technical competencies and cultural fit, with a focus on finding the best candidate for the role and the organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• HubSpot (preferred but not required)
• Other marketing automation and analytics tools (specific tools may vary based on the role and team requirements)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the team's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• One Team, One Dream
• Innovate and Disrupt
• Act with Integrity
• Embrace Diversity

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with global teams and managing stakeholders at various levels?
• Do you have a proven track record of driving strategic initiatives and achieving results?

ASSUMPTION: Zscaler values a diverse and inclusive work environment, seeking candidates who can contribute to and thrive in a dynamic, global team.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the latest marketing automation tools and trends
• Adapting to a hybrid work environment and collaborating with global teams
• Navigating a large organization and building effective working relationships

ASSUMPTION: These challenges are common in roles of this nature and can be overcome with strong communication, organizational skills, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other Director-level Marketing Operations roles, this position offers a unique opportunity to work for a leading cybersecurity company with a strong focus on innovation and growth.
• Zscaler's large employee base and global presence provide ample opportunities for career advancement and professional development.
• This role may require more frequent collaboration with global teams and stakeholders compared to similar roles in smaller organizations.

ASSUMPTION: While this role shares similarities with other Director-level Marketing Operations positions, its unique context within Zscaler sets it apart in terms of growth opportunities, industry focus, and global scope.

📝 Sample Projects

• Developing and implementing a new lead scoring model to improve marketing and sales alignment
• Streamlining campaign operations and improving lead definitions to drive better ABM results
• Building and optimizing marketing automation workflows to improve campaign performance and efficiency

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the need for both analytical and operational skills.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the marketing operations team currently, and how can this role address them?
• How does this role collaborate with other marketing teams, sales, and product to drive alignment and success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Zscaler support the professional development and growth of its marketing operations team members?
• What is the company's approach to work-life balance, especially in a hybrid work environment?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in marketing automation, data analysis, and stakeholder management.
• Prepare for your interview by researching Zscaler's products, services, and market position, as well as the specific challenges and opportunities facing the marketing operations team.
• Follow up with the hiring manager or HR team within a week after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.