📌 Core Information
🔹 Job Title: Director - Marketing (Planning & Performance)
🔹 Company: TELUS
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, On-site
🔹 Category: Telecommunications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic financial planning and performance management for TELUS' Home Solutions business
- Leading margin strategy development and execution to drive profitable outcomes
- Collaborating with cross-functional teams to align planning initiatives with business objectives
- Optimizing revenue performance and capital investment allocation
- Developing and maintaining sophisticated analytics and reporting frameworks
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive performance and growth in a dynamic telecommunications environment.
📋 Key Responsibilities
✅ Strategic Margin Management: Lead margin strategy development and execution to ensure both in-period and long-term profitable outcomes across all Home Solutions product offerings
✅ Revenue Performance Optimization: Support and enhance ARPU and AMPU logging, analysis, and improvement initiatives to address performance gaps and opportunities
✅ Capital Investment Leadership: Drive capital interlock processes, ensuring optimal allocation and ROI on investments
✅ Home Solutions Planning: Develop comprehensive planning frameworks and strategies for the Home Solutions portfolio, including financial and RGU forecasting, market analysis
✅ Real-Time Performance Tracking: Implement and oversee real-time performance monitoring systems to enable proactive decision-making and rapid response to market changes
✅ Budget & Triage Support: Provide strategic support for budget planning processes and lead triage activities to reprofile based on actual results of the business
✅ P&L Coordination: Take full responsibility for the coordination and consolidation of the Home Solutions Profit & Loss statements, ensuring accuracy and actionable insights
✅ Offer Strategy & Configuration: Drive offer strategy development and configuration optimization to maximize market competitiveness and profitability
✅ Cross-Functional Leadership: Collaborate with Finance, Marketing, and Product teams to align planning initiatives with business objectives
✅ Performance Analytics: Develop and maintain sophisticated analytics and reporting frameworks to support data-driven decision making
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership and communication skills to drive performance and growth.
🎯 Required Qualifications
Education: Bachelor's degree in Finance, Business Administration, Economics, or related field; MBA or CPA preferred
Experience: 8+ years of progressive experience in financial planning, performance management, or strategic planning; 5+ years of leadership experience managing high-performing teams; telecommunications or technology industry experience strongly preferred
Required Skills:
- Financial Acumen: Deep understanding of P&L management, margin analysis, capital allocation, and financial modeling
- Strategic Thinking: Proven ability to develop and execute long-term strategic plans while managing short-term performance
- Analytics & Data: Advanced proficiency in financial analysis, forecasting, and performance metrics (ARPU, AMPU, churn, etc.)
- Technology Proficiency: Expert-level skills in Excel, PowerBI, SQL, and enterprise planning systems (SAP, Oracle, etc.)
- Leadership Excellence: Demonstrated ability to lead, motivate, and develop high-performing teams in a fast-paced environment
- Communication Skills: Exceptional written and verbal communication skills with ability to present complex financial information to senior executives
- Project Management: Strong project management capabilities with experience leading cross-functional initiatives
- Problem Solving: Analytical mindset with proven ability to identify issues, develop solutions, and drive implementation
Preferred Skills:
- Experience with Home Solutions, Smart Home, or IoT product portfolios
- Knowledge of telecommunications regulatory environment
- Experience with agile planning methodologies
- Advanced degree in Finance, Economics, or related field
- Professional certification (CPA, CFA, PMP) is an asset
ASSUMPTION: Given the strategic nature of this role, candidates with a strong background in financial planning, performance management, and leadership are most likely to succeed.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 CAD per year (Estimated based on industry standards for a Director-level role in the telecommunications industry in Toronto)
Benefits:
- Health and wellness programs
- Retirement savings
- Flexible work arrangements
Working Hours: Full-time, typically 40 hours per week, with flexibility for occasional overtime or remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees (Large enterprise)
Founded: 1999 (As a result of the merger of AGT and BCE Inc.)
Company Description:
- TELUS is a leading national telecommunications company in Canada, providing a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment, and video.
- TELUS is committed to giving back to communities across Canada, with team members and retirees contributing $158 million to charitable and not-for-profit organizations and volunteering over 3 million hours of service since 2000.
- TELUS was named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals.
Company Specialties:
- Wireless services
- Internet and data services
- Voice services
- Entertainment and video services
- Home solutions and IoT
Company Website: www.telus.com
ASSUMPTION: TELUS is a well-established telecommunications company with a strong focus on community involvement and giving back.
📊 Role Analysis
Career Level: Director (Senior leadership role)
Reporting Structure: This role reports directly to the Vice President of Home Solutions and oversees a team of financial planning and performance management professionals
Work Arrangement: On-site, with flexibility for occasional remote work as needed
Growth Opportunities:
- Potential advancement to Vice President or other senior leadership roles within TELUS' Home Solutions business or broader organization
- Expansion of responsibilities to include additional product portfolios or geographic regions
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and expand their responsibilities.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 555 Robson Street, Vancouver, BC V6B 3K9, CA (Headquarters); 2221 Lakeshore Blvd W, Toronto, ON M8V 3Y6, CA (Toronto office)
Geographic Context:
- Toronto is the most populous city in Canada and the provincial capital of Ontario
- The Greater Toronto Area (GTA) is a major economic hub, with a diverse range of industries and a strong job market
- TELUS' Toronto office is located in the west end of the city, near High Park and the Lake Ontario waterfront
Work Schedule: Full-time, typically 40 hours per week, with flexibility for occasional overtime or remote work as needed
ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a focus on collaboration and cross-functional teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with a member of the HR team
- In-depth behavioral and technical interviews with hiring manager and other stakeholders
- Final round interview with the Vice President of Home Solutions
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Financial acumen and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with TELUS' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of TELUS' business and the Home Solutions portfolio in your application materials
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research TELUS' company culture and values to ensure a strong fit
ATS Keywords: Financial planning, performance management, strategic planning, margin analysis, capital allocation, cross-functional leadership, telecommunications, Home Solutions, IoT, analytics, data-driven decision making
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerBI, Word, etc.)
- Enterprise planning systems (SAP, Oracle, etc.)
- SQL databases
- Telecommunications-specific software and tools
ASSUMPTION: Proficiency in Microsoft Office Suite and enterprise planning systems is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- We care about our customers, communities, and each other
- We do what's right, each and every day
- We believe in the power of diverse teams
- We are committed to our customers' success
- We do what's best for TELUS shareholders
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Results-oriented and focused on driving performance
Self-Assessment Questions:
- Do I have a proven track record of driving strategic financial performance and operational excellence in a dynamic environment?
- Am I comfortable working in a collaborative, cross-functional team environment?
- Do I have strong leadership and communication skills, with the ability to influence and drive change?
ASSUMPTION: Candidates who align with TELUS' values and work style are most likely to succeed in this role.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, dynamic environment
- Balancing short-term performance management with long-term strategic planning
- Navigating a large, complex organization with multiple stakeholders
- Adapting to changes in the telecommunications industry and regulatory environment
ASSUMPTION: This role presents significant challenges, but also offers substantial opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike other Director-level roles in financial planning and performance management, this role is focused specifically on TELUS' Home Solutions business
- This role requires a strong understanding of the telecommunications industry and regulatory environment
- Career progression in this role may involve expanding responsibilities to include additional product portfolios or geographic regions
ASSUMPTION: This role is unique within TELUS and the broader telecommunications industry, offering a specialized focus on the Home Solutions business.
📝 Sample Projects
- Developing a comprehensive financial forecasting model for the Home Solutions portfolio
- Optimizing capital investment allocation to maximize ROI and drive profitable growth
- Implementing a real-time performance monitoring system to enable proactive decision-making and rapid response to market changes
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of this role, with a focus on driving performance and growth in the Home Solutions business.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Home Solutions portfolio and the key challenges facing the business?
- How does this role collaborate with other teams within TELUS, such as Finance, Marketing, and Product?
- What are the key priorities for this role in the first 90 days?
- How does TELUS support the growth and development of its employees, particularly in senior leadership roles?
- What is the company's approach to work-life balance and flexibility for employees in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the team's dynamics, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research TELUS' company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
