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Director, Marketing - Savory

McCormick & Company
Full-time
On-site
Maryland, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Marketing - Savory

πŸ”Ή Company: McCormick & Company

πŸ”Ή Location: Hunt Valley, Maryland, United States (Hybrid - 50% onsite)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 12, 2025

πŸ”Ή Experience Level: 14+ years

πŸ”Ή Remote Status: Hybrid (50% onsite)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic direction and execution of marketing plans for the Savory business in U.S. Flavor Solutions
  • Developing key customer and segment strategies to drive sales and profit
  • Managing and developing marketing managers and product managers
  • Collaborating with cross-functional teams and stakeholders
  • Analyzing market trends and competitive landscape to inform strategic decisions

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and lead high-performing teams.

πŸ“‹ Key Responsibilities

βœ… Develops long-term plan and sets strategic vision for McCormick’s Savory flavors platform

βœ… Presents plans to divisional and company leadership and ensures plans are implemented

βœ… Determines where to compete through market sizing and category segmentation

βœ… Plans, directs, and coordinates the efforts of internal and external resources in savory platform management and customer marketing

βœ… Analyzes and synthesizes information on food industry, market dynamics, consumer trends, and competitive landscape

βœ… Identifies new business opportunities, growth platforms, and market technology needs

βœ… Promotes Savory capabilities and expertise to generate new revenue opportunities

βœ… Manages activities aligned to Savory P&L performance to support portfolio growth and margin improvement

βœ… Drives sales enablement and effectiveness by defining customer segmentation and working with Sales Directors to develop key account plans

βœ… Responsible for talent development and succession, engagement, and management of multiple direct reports

ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and team leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or related discipline

Experience: 14+ years of experience in Marketing within a flavor or CPG company, with 10+ years of experience directly leading and managing marketing teams

Required Skills:

  • Proven ability to analyze data and trends to develop a unique market position that delivers growth
  • Ability to collaborate, network, and build strong working relationships with internal and external stakeholders
  • Strong interpersonal and communication skills
  • Creative problem-solving and troubleshooting
  • Critical thinking; qualitative and quantitative analytical skills
  • Solid knowledge of food and/or health market and industry
  • Ability to travel up to 50%

Preferred Skills:

  • Master's degree in Business Administration (MBA) or related field
  • Experience with sales enablement and effectiveness
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving growth and leading teams.

πŸ’° Compensation & Benefits

Salary Range: $140,610 - $253,080 (Base salary compensation will be determined based on factors such as geographic location, skills, education, experience, and internal equity)

Benefits:

  • Comprehensive health plans covering medical, vision, dental, life, and disability benefits
  • Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
  • Retirement and investment programs including 401(k) and profit-sharing plans

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the information given in the job description. Actual compensation may vary based on the factors mentioned.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: McCormick & Company operates in the Food and Beverage Manufacturing industry, with a focus on flavor and spices.

Company Size: McCormick & Company is a large corporation with over 13,000 employees globally. This size allows for extensive resources and opportunities for career growth.

Founded: 1889, McCormick & Company has a rich history and established brand recognition in the industry.

Company Description:

  • McCormick & Company is a global leader in flavor, manufacturing, marketing, and distributing spices, seasoning mixes, condiments, and other flavorful products to the entire food industry.
  • The company creates flavors for a wide range of applications, such as beverages, snacks, dairy, bakery/confectionary, savory, performance nutrition, and health.
  • McCormick & Company partners with farmers and suppliers around the world to provide great-tasting, quality spices with year-over-year consistency.

Company Specialties:

  • Spices
  • Seasoning mixes
  • Condiments
  • Flavor solutions

Company Website: http://www.mccormickcorporation.com

ASSUMPTION: McCormick & Company's extensive product portfolio and global presence provide a broad range of opportunities for marketing professionals.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Vice President, Food Business Unit.

Reporting Structure: The Director, Marketing - Savory will manage and develop marketing managers and product managers, with no direct reports.

Work Arrangement: This role is eligible to participate in McCormick & Company's hybrid work program, with 50% of work time required to be onsite.

Growth Opportunities:

  • Potential to advance to a Vice President or higher-level marketing role within the organization
  • Opportunities to lead and develop marketing teams, driving growth and innovation
  • Exposure to a wide range of products and industries, fostering a well-rounded skill set

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's Savory business.

🌍 Location & Work Environment

Office Type: McCormick & Company's headquarters in Hunt Valley, Maryland, features a modern, collaborative work environment.

Office Location(s): Hunt Valley, Maryland, United States (with the option to work from the Geneva, Illinois, office)

Geographic Context:

  • The Hunt Valley, Maryland, location offers easy access to Baltimore and Washington, D.C., providing a variety of cultural and recreational opportunities.
  • The area is known for its high quality of life, with excellent schools and neighborhoods.

Work Schedule: Full-time (40 hours per week), with the option to work remotely up to 50% of the time.

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between onsite collaboration and remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screening
  • In-depth behavioral and technical interviews with hiring managers and team members
  • Final round interviews with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving
  • Analytical skills and data-driven decision-making
  • Leadership and team management abilities
  • Communication and interpersonal skills
  • Industry knowledge and market trends awareness

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Be prepared to discuss your strategic approach to marketing and team leadership
  • Showcase your ability to analyze data and trends to drive growth
  • Demonstrate your understanding of the food industry and consumer trends
  • Prepare questions to ask the interviewer about the team, company culture, and growth opportunities

ATS Keywords: Marketing, Strategy, Leadership, Data Analysis, Consumer Trends, Food Industry, Team Management, Sales Enablement, P&L Management, Savory Flavors

ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, analytical skills, and leadership abilities.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in relevant marketing, data analysis, and project management tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect
  • Recognition
  • Inclusion
  • Collaboration

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Innovative and adaptable
  • Results-focused and accountable

Self-Assessment Questions:

  • Do you thrive in a collaborative, data-driven work environment?
  • Are you comfortable managing and developing high-performing teams?
  • Can you effectively balance strategic planning with day-to-day execution?
  • Do you have a proven track record of driving growth through marketing strategies?

ASSUMPTION: Candidates who align with McCormick & Company's values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple direct reports and driving team performance
  • Balancing strategic planning with day-to-day execution and tactical tasks
  • Adapting to a hybrid work environment and maintaining productivity
  • Keeping up with industry trends and market dynamics in a rapidly evolving landscape

ASSUMPTION: These challenges can be overcome with strong leadership, effective time management, and a strategic mindset.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing director roles, this position offers a unique focus on the Savory flavors platform and the opportunity to influence a broad range of products and industries
  • McCormick & Company's size and global presence provide extensive resources and growth opportunities not available in smaller organizations
  • This role requires a higher level of strategic thinking and team leadership than more tactical marketing positions

ASSUMPTION: This role offers a unique blend of strategic focus, team leadership, and industry exposure, setting it apart from similar marketing positions.

πŸ“ Sample Projects

  • Developing a comprehensive marketing plan for a new Savory product launch, including market research, segmentation, positioning, and promotional strategy
  • Conducting a competitive analysis and identifying opportunities for McCormick & Company to differentiate its Savory offerings
  • Leading a cross-functional team to optimize the Savory product portfolio, driving sales and profit growth

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Director, Marketing - Savory role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the Savory business, and how can this role address them?
  • How does the company approach innovation and new product development within the Savory category?
  • What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and technical interviews by practicing common marketing and leadership scenarios
  • Research McCormick & Company's products, industry, and competitors to demonstrate your knowledge and enthusiasm
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.