Director, Marketing Services, India and South Asia

📌 Core Information

🔹 Job Title: Director, Marketing Services, India and South Asia

🔹 Company: Visa

🔹 Location: Mumbai, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the Client Marketing team and delivering strategic marketing value to key clients in India and South Asia.
• Developing and implementing a comprehensive Marketing VAS strategy for clients aligned with their overall business goals.
• Managing the VAS opportunity pipeline and executing marketing campaigns to promote VAS offerings.
• Collaborating with cross-functional teams, Sales, legal, controllership, and finance teams to ensure the effective delivery of revenue and margins associated with Marketing VAS commitments.
• Managing the development and timely on-forecast implementation of integrated marketing plans for INSA to support agreed marketing strategies and achievement of business and client objectives.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage complex projects. It is ideal for an experienced marketing professional looking to make a significant impact on Visa's marketing efforts in India and South Asia.

📋 Key Responsibilities

✅ Lead the Client Marketing team and deliver strategic and tactical marketing value to key clients in India & South Asia.

✅ Develop and implement a comprehensive Marketing VAS strategy for clients aligned with their overall business goals.

✅ Manage the VAS opportunity pipeline and execute marketing campaigns to promote VAS offerings.

✅ Collaborate with cross-functional teams to ensure the effective delivery of revenue and margins associated with Marketing VAS commitments.

✅ Manage the development and timely on-forecast implementation of integrated marketing plans for INSA to support agreed marketing strategies and achievement of business and client objectives.

ASSUMPTION: This role involves a high level of client interaction, strategic planning, and cross-functional collaboration. Strong stakeholder management skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: Minimum 15 years of relevant industry experience with a minimum of 10+ years of experience related to VAS marketing or marketing delivery role.

Required Skills:

• Proven selling skills and client engagement skills.
• Extensive communication development and execution experience, with a focus on digital and experiential activation.
• Strategic, analytical thinker who consistently challenges the status quo and constructively challenges the team to aim for higher ground.
• Proven experience in managing complex, cross-functional projects across internal and external organizations.
• Possess strong business acumen and demonstrate being commercially minded – good with financials, numbers, and forecasting.
• Ability to develop amazing strategic narratives that commercialize ideas.
• Superb communication skills and stakeholder management skills.
• Demonstrates energy and positive responses when tackling challenging problems and views complicated tasks as engaging or motivating.

Preferred Skills:

• Experience in the payments industry.
• Fluency in local languages (e.g., Hindi, Tamil, Telugu).

ASSUMPTION: Candidates with a strong background in marketing, a proven track record of driving client engagement, and experience managing complex projects are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 30,00,000 - 45,00,000 per annum (Estimated based on industry standards for a Director-level role in India's marketing industry)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts on Visa products and services
• Flexible work arrangements

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for occasional remote work and adjusted hours as needed.

ASSUMPTION: Visa offers competitive compensation and benefits packages for their employees. The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa is a large, publicly-traded company with over 27,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Visa was founded in 1958 and has since grown to become a world leader in digital payments.

Company Description:

• Visa is a global payments technology company that enables fast, secure, and reliable digital payments on a global scale.
• The company's mission is to uplift everyone, everywhere by being the best way to pay and be paid.
• Visa offers a wide range of products and services, including credit, debit, and prepaid cards, as well as digital payment solutions like Visa Checkout and Visa Token Service.

Company Specialties:

• Global payments technology
• Digital payments innovation
• Cross-border transactions
• Fraud management and security

Company Website: Visa Careers

ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development. The company's focus on innovation and technology makes it an attractive employer for marketing professionals looking to work in the digital payments industry.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Head of Marketing for INSA and the Head of Marketing Services for APAC. It is a senior leadership position with significant responsibility for driving marketing value and growth for Visa's clients in India and South Asia.

Reporting Structure: The Director, Marketing Services, India and South Asia will lead the Client Marketing team and collaborate with various cross-functional teams, including Business Development, Visa Consulting, and the regional Partner Marketing Services Team.

Work Arrangement: This role is primarily on-site, based in Mumbai, India. However, there may be opportunities for occasional remote work and flexible hours, depending on business needs and team agreements.

Growth Opportunities:

• Potential to expand the role's scope and impact across the APAC region or globally.
• Opportunities to work on high-profile client projects and initiatives.
• Access to Visa's extensive learning and development resources to support professional growth.

ASSUMPTION: This role offers significant opportunities for career growth and development within Visa's marketing organization. Success in this position could lead to increased responsibilities, promotions, or expanded scope across the APAC region or globally.

🌍 Location & Work Environment

Office Type: Visa's Mumbai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US (Global Headquarters); 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India.
• The city is known for its vibrant culture, diverse population, and bustling economy.
• Mumbai is well-connected by air, rail, and road, making it easily accessible from other major cities in India and abroad.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 10:00 AM to 6:00 PM IST. However, the role may require occasional evening or weekend work to meet project deadlines or client needs.

ASSUMPTION: Visa's Mumbai office offers a dynamic and collaborative work environment, with opportunities for professional growth and development. The city's vibrant culture and diverse population provide a rich context for marketing professionals working in the payments industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Visa's careers portal.
• Phone or video screen with a member of the HR team.
• In-depth interviews with the hiring manager, team members, and other stakeholders.
• Final round interviews, which may include a case study or presentation.
• Background check and offer extension.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and presentation skills.
• Client engagement and relationship-building skills.
• Project management and stakeholder management skills.
• Cultural fit and alignment with Visa's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to strategic planning, client engagement, and project management.
• Demonstrate your understanding of the payments industry and Visa's business.
• Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement.

ATS Keywords: Marketing Services, Client Marketing, VAS, Strategic Planning, Client Engagement, Project Management, Cross-Functional Collaboration, Business Acumen, Financial Forecasting, Digital Marketing, Campaign Management, Stakeholder Management, Marketing Strategy, Data-Driven Marketing, Revenue Generation, Marketing Consulting

ASSUMPTION: Visa's application process is designed to assess candidates' skills, experience, and cultural fit for the role. Successful applicants will demonstrate strong strategic thinking, client engagement, and project management skills, as well as a deep understanding of the payments industry and Visa's business.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Visa uses a range of tools and technologies to support its marketing efforts. Candidates should be comfortable using these tools and be open to learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Innovative
• Collaborative
• Integrity

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you approach strategic planning and execution in a dynamic and evolving market?
• Can you provide an example of a time when you successfully engaged a challenging client and delivered results?
• How do you prioritize and manage multiple projects and stakeholders to ensure successful outcomes?
• How do you approach continuous learning and professional development?

ASSUMPTION: Visa values diversity, inclusion, and collaboration. Successful candidates will demonstrate a strong cultural fit with the company's values and work style, as well as a commitment to continuous learning and professional development.

⚠️ Potential Challenges

• Managing a diverse and complex client portfolio with varying needs and expectations.
• Balancing strategic planning and execution with day-to-day tactical tasks and firefighting.
• Navigating a large, matrixed organization with multiple stakeholders and competing priorities.
• Keeping up with the fast-paced and ever-evolving payments industry.

ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Successful candidates will be adaptable, resilient, and able to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Director or Marketing Manager role in other industries, but with a focus on the payments industry and Marketing VAS.
• Unlike other marketing roles, this position requires a deep understanding of the payments industry and Marketing VAS, as well as the ability to engage with senior clients and stakeholders.
• Career progression in this role could lead to increased responsibilities, promotions, or expanded scope across the APAC region or globally.

ASSUMPTION: This role offers a unique opportunity for marketing professionals with a strong background in client engagement, strategic planning, and project management to make a significant impact in the payments industry.

📝 Sample Projects

• Developing and executing a comprehensive Marketing VAS strategy for a key client in the retail sector.
• Managing the VAS opportunity pipeline and executing marketing campaigns to promote VAS offerings to clients in the financial services sector.
• Collaborating with cross-functional teams to ensure the effective delivery of revenue and margins associated with Marketing VAS commitments for a major client in the e-commerce sector.

ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Marketing Services Director role. Successful candidates will be able to demonstrate their ability to manage complex projects, engage with senior clients, and deliver results in a fast-paced and dynamic environment.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Visa support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how has the previous incumbent addressed them?
• How does Visa approach innovation and staying ahead of industry trends in the marketing space?

ASSUMPTION: These questions are designed to help candidates better understand the role, team, and company dynamics, as well as Visa's approach to professional development and innovation. Successful candidates will use these insights to inform their application and interview preparation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Visa Careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on client engagement, strategic planning, and project management.
• Prepare for your interviews by researching Visa's business, industry trends, and the company's values and work style.
• Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement.
• Follow up with the hiring manager or HR representative within 24 hours after your interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.