Director Marketing Services NALP

📌 Core Information

🔹 Job Title: Director Marketing Services NALP

🔹 Company: Visa

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and commercializing a suite of Marketing Services for Visa
• Driving an embedded model with top strategic clients across the region
• Partnering with Visa Consulting & Analytics (VCA) to develop a strategic operating model
• Expanding service lines for the NALP region, focusing on scaling revenue and optimizing margin
• Leading global RFP response efforts and managing the annual planning cycle

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix environment.

📋 Key Responsibilities

✅ Responsible for developing and commercializing a suite of Marketing Services to deliver a sustainable, profitable, and long-term revenue driver for Visa.

✅ Develop a path to driving an embedded model with top strategic clients across the region, with repeatable and committed revenue/engagement each year.

✅ Partner with Visa Consulting & Analytics (VCA) to develop (One Visa) strategic operating model to help better serve our clients and maximize revenue for both VCA and Marketing.

✅ Develop and expand service lines for the NALP region, with a focus on scaling revenue but also optimizing margin.

✅ Lead global RFP response efforts across regional Client opportunities, including the response, pitch work and ideation showcasing Visa as the most competitive and strategic option for our clients.

✅ Advance Visa Project Central (VPC) capability and adoption across CEMEA

✅ Manage the annual planning cycle through a strategic, bottom-up approach

✅ Partner with the NALP leadership to support strategic thought leadership and advancement of larger sponsorship and non-sponsorship client offerings

✅ Champion cross-functional operating model, including with country Client Marketing leads, VCA and Finance

✅ Develop clear and concise executive level communications to report the progress and financials of NALP Marketing Services

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's Degree or equivalent experience

Experience: 10+ years of work experience

Required Skills:

• Proven leadership and strategic execution skills
• Strong relationship-building and analytical skills
• Excellent communication and presentation skills
• Ability to manage complex projects and processes
• Proven ability to build and develop a goal-oriented culture
• Client marketing, agency, consulting, sales, or other client-facing experience
• Ability to quickly understand clients' business strategies and needs
• Strong critical thinking and problem-solving skills
• Deep understanding of the payments marketing landscape
• Strong financial acumen

Preferred Skills:

• 12+ years of experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree
• Minimum 15 years of work experience with a Bachelor's Degree or at least 12 years of experience with an Advanced degree
• Prior experience identifying, scoping, pitching, and advising clients on data-driven marketing strategies
• Comfortable operating in white space and proactively pursuing new ideas/capabilities
• Account Director level at multinational agency profile

ASSUMPTION: Candidates with a proven track record in leadership and strategic execution, along with strong relationship-building and analytical skills, are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Visa does not provide salary information for this role. According to industry standards, the average salary for a Director-level position in Marketing in Egypt is between EGP 500,000 and EGP 800,000 per year.

Benefits:

• Competitive benefits package
• 401(k) or other retirement plans
• Health, dental, and vision insurance
• Employee assistance programs
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time position with a hybrid work arrangement. Expectation of days in office will be confirmed by your Hiring Manager.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa has over 27,000 employees worldwide, providing a large and diverse work environment.

Founded: Visa was founded in 1958 and has since grown into a publicly-traded company with a strong global presence.

Company Description:

• Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
• The company's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
• Visa offers a wide range of products and services, including credit, debit, prepaid, and commercial payments, as well as currency conversion, fraud protection, and data analytics.

Company Specialties:

• Global payments technology
• Digital payments innovation
• Fraud management and security
• Data analytics and insights

Company Website: Visa Careers

ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Head of Marketing Services for the NALP region.

Reporting Structure: The Director will oversee a team of marketing professionals responsible for developing and executing marketing strategies for Visa's clients in the NALP region.

Work Arrangement: This is a hybrid position, with an expectation of days in office confirmed by the Hiring Manager.

Growth Opportunities:

• Potential to expand the Marketing Services team and take on additional responsibilities
• Opportunities to work on global projects and collaborate with colleagues across the organization
• Possibility to advance to a Vice President or Senior Director role in the future

ASSUMPTION: This role offers significant opportunities for career growth and development within Visa's global organization.

🌍 Location & Work Environment

Office Type: Visa's Cairo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, CA 94404, USA

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is known for its rich history, cultural attractions, and vibrant business environment.
• Cairo offers a mix of modern and traditional experiences, with numerous restaurants, shops, and entertainment options.

Work Schedule: Full-time, with a hybrid work arrangement. Expectation of days in office will be confirmed by your Hiring Manager.

ASSUMPTION: Cairo offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the Hiring Manager and other stakeholders
• Final interview with the Head of Marketing Services for the NALP region
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Relationship-building and communication skills
• Understanding of the payments marketing landscape and Visa's products and services

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with global clients and marketing strategies
• Demonstrate your understanding of Visa's business and the payments industry

ATS Keywords: Marketing Services, Director, NALP, Strategic Planning, Client Management, Relationship Building, Cross-functional Collaboration, Project Management, Data-Driven Marketing, Financial Acumen

ASSUMPTION: Visa's application process is designed to assess candidates' skills and cultural fit for the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Visa's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Innovative
• Trustworthy
• One Visa

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you embody Visa's values in your daily work?
• Can you provide an example of a time when you successfully managed a cross-functional team to achieve a common goal?
• How do you stay up-to-date with industry trends and adapt your strategies accordingly?

ASSUMPTION: Visa values diversity, inclusion, and collaboration, and seeks candidates who align with these principles.

⚠️ Potential Challenges

• Managing a large, diverse team with varying levels of experience and expertise
• Balancing the needs of multiple stakeholders, including clients, internal teams, and senior leadership
• Adapting to a hybrid work environment and managing team members remotely
• Keeping up with the fast-paced and ever-evolving payments industry

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on results.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on developing and commercializing a suite of Marketing Services for Visa
• This role requires a deep understanding of the payments marketing landscape and Visa's products and services
• Career progression in this role may involve expanding the Marketing Services team and taking on additional responsibilities

ASSUMPTION: This role is unique within Visa's organization and offers a distinct set of opportunities and challenges.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a major global client, including data-driven insights and recommendations
• Leading a cross-functional team to execute a large-scale marketing campaign, from planning and execution to post-campaign analysis
• Conducting a competitive analysis of Visa's marketing services offerings and identifying opportunities for improvement

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Director Marketing Services NALP role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Marketing Services team and the priorities for the first 90 days in this role?
• How does this role fit into Visa's broader strategy for the NALP region and globally?
• What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
• How does Visa support the professional development and growth of its employees?
• What is the company's approach to work-life balance, particularly in a hybrid work environment?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Visa Careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Visa's business and the payments industry
• Follow up with the Hiring Manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.