Director, Marketing, Southeast Asia

📌 Core Information

🔹 Job Title: Director, Marketing, Southeast Asia

🔹 Company: Airwallex

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 15+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in developing and executing integrated marketing strategies
• Driving brand awareness, customer acquisition, and revenue growth in Southeast Asia
• Building, mentoring, and leading a high-performing marketing team
• Cross-functional collaboration with sales, product, and global marketing teams
• Data-driven decision making and market expansion opportunities

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and experience in B2B marketing within the technology or fintech sectors. Candidates should be comfortable working in a dynamic, fast-paced environment and have a strong understanding of the Southeast Asian market landscape.

📋 Key Responsibilities

✅ Develop and implement comprehensive B2B marketing strategies that encompass brand building, demand generation, and customer engagement across multiple channels

✅ Lead the creation and execution of integrated marketing campaigns, including digital marketing, events, content marketing, SEO, ABM, and performance marketing, to drive measurable business outcomes

✅ Drive scalable demand generation campaigns to deliver user growth via performance marketing, SEO, influencers, and more

✅ Manage field marketing, including first and third-party events, comarketing with partners, product launches, and ABM

✅ Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement

✅ Work closely with sales, product, and global marketing teams to ensure alignment and maximize the impact of marketing initiatives

✅ Identify and capitalize on opportunities to expand Airwallex's presence in Southeast Asia, tailoring strategies to local markets while maintaining brand consistency

✅ Utilize analytics and market research to inform strategy, optimize campaigns, and report on key performance indicators

ASSUMPTION: This role involves a high degree of strategic planning, team management, and cross-functional collaboration. Successful candidates will have a proven track record in developing and executing integrated marketing campaigns and leading marketing teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 15+ years of marketing experience, with a strong focus on B2B marketing in technology or fintech sectors

Required Skills:

• Proven track record of developing and executing integrated marketing campaigns that drive both brand awareness and lead generation
• Extensive team management experience
• Strong analytical skills and a data-driven approach to decision-making
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
• Familiarity with the Southeast Asian market landscape and cultural nuances

Preferred Skills:

• Experience in the fintech industry or high-growth startup environments
• Proficiency in marketing automation tools and CRM systems

ASSUMPTION: While the preferred qualifications are not mandatory, they would be beneficial for candidates looking to excel in this role. Experience in the fintech industry or high-growth startup environments can provide valuable insights into the unique challenges and opportunities of this sector.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Director-level role in marketing within the fintech sector in Singapore, the estimated salary range is SGD 250,000 - SGD 350,000 per annum. This range takes into account the candidate's extensive experience, the company's size, and the region's cost of living.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional development and growth
• Dynamic, international work environment

Working Hours: Full-time position with standard office hours, Monday to Friday. Some flexibility may be available for remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards. Actual compensation may vary depending on the candidate's qualifications, experience, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech

Company Size: Airwallex has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration

Founded: 2015, with a strong track record of growth and success in the global payments and financial platform space

Company Description:

• Airwallex is a leading global payments and financial platform for modern businesses, offering trusted solutions to manage everything from business accounts, payments, treasury, and spend management to embedded finance
• The company empowers over 150,000 businesses globally, including prominent brands such as Brex, Canva, Rippling, Navan, Qantas, and SHEIN
• Airwallex is committed to taking the friction out of global payments and financial operations, enabling businesses to unlock new opportunities and grow beyond borders

Company Specialties:

• Fintech
• Card
• Business Account
• API
• Multi-currency Wallet
• Global SME Bank
• Payment Acceptance
• Online Payments
• International Transfers
• Issuing
• Acquiring
• Embedded Finance

Company Website: https://www.airwallex.com

ASSUMPTION: Airwallex's extensive experience and expertise in the fintech industry make it an attractive employer for candidates seeking to work in a dynamic, innovative environment. The company's global presence and commitment to empowering businesses provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Global CMO or another senior executive within the marketing department

Reporting Structure: The Director, Marketing, Southeast Asia will oversee the marketing team in the region, collaborating with global marketing teams and other departments to ensure alignment and maximize the impact of marketing initiatives

Work Arrangement: This is an on-site position based in Singapore, with some flexibility for remote work as needed

Growth Opportunities:

• Potential to expand the role's scope and responsibilities based on performance and business needs
• Opportunities to work on global marketing initiatives and collaborate with international teams
• Possibility to transition into a more senior role within the marketing department or the company as a whole

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to expand the role's scope, work on global initiatives, and transition into more senior positions within the company.

🌍 Location & Work Environment

Office Type: Airwallex's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): 1 Long Lane, Ground Floor, London, England SE1 4PG, GB

Geographic Context:

• Singapore is a major global financial hub with a thriving startup ecosystem and a multicultural environment
• The city-state's strategic location in Southeast Asia makes it an ideal base for expanding Airwallex's presence in the region
• Singapore offers a high quality of life, with excellent infrastructure, education, and healthcare systems

Work Schedule: Standard office hours, Monday to Friday, with some flexibility for remote work as needed

ASSUMPTION: Airwallex's Singapore office provides a modern, collaborative work environment that supports the company's mission to empower businesses and drive growth. The city-state's strategic location and thriving financial ecosystem make it an ideal base for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other team members
• Final interview with the Global CMO or another senior executive
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and leadership skills
• Marketing expertise and campaign development experience
• Team management and mentoring abilities
• Cross-functional collaboration and stakeholder management skills
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and leadership skills
• Prepare examples of successful marketing campaigns you've developed and executed, focusing on their impact and your role in their success
• Research Airwallex's business model, target audience, and marketing strategies to demonstrate your understanding of the company and its goals

ATS Keywords: B2B marketing, strategic leadership, integrated marketing campaigns, performance marketing, field marketing, cross-functional collaboration, data-driven decision making, Southeast Asian market landscape

ASSUMPTION: Airwallex's interview process is designed to assess candidates' strategic thinking, marketing expertise, and leadership skills. Successful candidates will be able to demonstrate their ability to develop and execute integrated marketing campaigns, manage teams, and collaborate effectively with other departments.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Event management software (e.g., Eventbrite, Cvent)

ASSUMPTION: While proficiency in these tools is not required, candidates with experience using marketing automation tools, CRM systems, and other relevant software will have an advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Empowering businesses to grow beyond borders
• Building a global team of diverse talent
• Fostering a culture of innovation and continuous improvement

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and collective success
• Dynamic and fast-paced, with a strong emphasis on adaptability and resilience
• Data-driven and results-oriented, with a commitment to continuous learning and improvement

Self-Assessment Questions:

• How have you demonstrated your ability to empower businesses and drive growth in previous roles?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you approach continuous learning and professional development in a fast-paced, dynamic environment?

ASSUMPTION: Airwallex values candidates who are passionate about empowering businesses, thrive in collaborative and dynamic environments, and are committed to continuous learning and improvement. Successful candidates will be able to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing a team remotely, with members based in different countries and time zones
• Balancing global marketing objectives with local market needs and preferences
• Adapting to a fast-paced, dynamic work environment with changing priorities
• Navigating the unique cultural nuances and market landscape of Southeast Asia

ASSUMPTION: These challenges require strong leadership, strategic thinking, and cultural sensitivity. Successful candidates will be able to navigate these complexities and leverage them as opportunities for growth and success.

📈 Similar Roles Comparison

• Compared to other marketing director roles, this position offers a unique opportunity to drive growth and expansion in the high-potential Southeast Asian market
• Airwallex's global presence and commitment to empowering businesses provide a strong platform for success, with ample opportunities for professional development and growth
• This role offers a competitive salary and benefits package, with the potential for equity-based compensation for exceptional performers

ASSUMPTION: This role compares favorably to similar marketing director positions in terms of its growth potential, professional development opportunities, and compensation package. However, candidates should carefully consider their fit with Airwallex's company culture and values.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new product or service offering in Southeast Asia
• Conducting market research and analysis to identify growth opportunities and inform marketing strategy
• Managing a team to plan and execute a large-scale event or conference, with a focus on driving brand awareness and lead generation

ASSUMPTION: These sample projects illustrate the strategic, team-based, and data-driven nature of the Director, Marketing, Southeast Asia role. Successful candidates will be able to demonstrate their ability to manage teams, develop and execute marketing campaigns, and drive measurable business outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion in Southeast Asia?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and maximize impact?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does the company support work-life balance and employee well-being in a fast-paced, dynamic environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to provide insight into the company's long-term vision, team dynamics, professional development opportunities, work-life balance, and the role's priorities. Successful candidates will use these insights to inform their application and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and leadership skills
• Prepare examples of successful marketing campaigns you've developed and executed, focusing on their impact and your role in their success
• Research Airwallex's business model, target audience, and marketing strategies to demonstrate your understanding of the company and its goals
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.