Director, Marketing Strategy

📌 Core Information

🔹 Job Title: Director, Marketing Strategy

🔹 Company: iHeartMedia

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative marketing strategies to drive radio advocacy and revenue growth
• Collaborating with sales teams to align marketing efforts with overall business objectives
• Analyzing market trends and audience data to inform strategic decisions and marketing campaigns
• Overseeing the creation of compelling marketing content, including slide decks, blog posts, social media campaigns, and other promotional materials
• Managing relationships with external partners, including third-party attribution vendors
• Monitoring and measuring the effectiveness of marketing campaigns, overseeing brand studies, report building, and growing Katz’s case study library for sales teams and advertisers
• Providing thought leadership, fostering a culture of innovation and excellence
• Staying abreast of industry developments and emerging technologies to keep Katz Radio Group at the forefront of marketing innovation

ASSUMPTION: This role requires a dynamic individual with a comprehensive understanding of the radio industry, audience engagement, and strategic marketing. The ideal candidate will have a proven track record of developing and executing successful marketing strategies.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing strategies to enhance Katz visibility and audience engagement via our Sound Answers newsletter

✅ Collaborate with sales teams to align marketing efforts with overall business objectives

✅ Analyze market trends and audience data to inform strategic decisions and marketing campaigns for OTA Radio

✅ Oversee the creation of compelling marketing content, including slide decks, blog posts, social media campaigns, and other promotional materials built around proprietary Katz analyses and industry research

✅ Manage relationships with external partners, including our third-party attribution vendors (e.g., LeadsRx, Claritas, AnalyticOwl, Prodege, etc.)

✅ Monitor and measure the effectiveness of marketing campaigns, overseeing brand studies, report building, and growing Katz’s case study library for sales team and advertisers

✅ Provide thought leadership, fostering a culture of innovation and excellence

✅ Stay abreast of industry developments and emerging technologies to keep Katz Radio Group at the forefront of marketing innovation

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and interests.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business Administration, or a related field

Experience: Minimum of 5 years of experience in marketing or advertising, with a focus on media or radio

Required Skills:

• Proven track record of developing and executing successful marketing strategies
• Strong analytical skills, with the ability to interpret complex data and make informed decisions
• Excellent communication and interpersonal skills, with the ability to lead and inspire a team
• Creative thinker with a passion for innovation and continuous improvement
• Ability to manage multiple projects simultaneously and meet deadlines
• Proficiency in digital marketing tools and platforms like Hubspot

Preferred Skills:

• Experience with radio industry-specific tools and platforms
• Fluency in Spanish (both written and verbal)

ASSUMPTION: The ideal candidate will possess a unique blend of strategic thinking, analytical skills, and creativity, with a proven track record of driving marketing success in the radio industry.

💰 Compensation & Benefits

Salary Range: $72,000 - $90,000 per year

Benefits:

• Employer-sponsored medical, dental, and vision with a variety of coverage options
• Company-provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays, including a floating holiday that enables employees to celebrate the holiday of their choosing
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance, and more!

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the radio industry. The actual salary may vary based on the candidate's experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees

Founded: 1888 (as Katz Media Group)

Company Description:

• iHeartMedia is the largest audio company in the United States, reaching over 260 million listeners monthly on broadcast audio platforms and over 129 million social followers
• The company serves over 150 local markets through 858 owned radio stations, and its content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com, and on the iHeartRadio mobile app
• iHeartMedia also offers a wide range of podcasts and live events, and its advertising services include audio advertising, event marketing, and experiential marketing

Company Specialties:

• Broadcast Media
• Broadcast Radio
• Digital Radio
• Live Entertainment Events
• Podcasts
• Audio Influencers
• Social Influencers
• Smart Audio
• Advertising Services
• Advertising
• Influencers
• Talent Booking
• Audio Advertising
• Event Marketing
• Experiential Marketing

Company Website: iHeartMedia.com

ASSUMPTION: iHeartMedia's extensive reach and wide range of services make it an attractive employer for marketing professionals seeking to make a significant impact in the audio industry.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Senior Vice President of Marketing for Katz Radio Group

Work Arrangement: On-site, full-time position with a flexible work schedule that may include occasional remote work

Growth Opportunities:

• Potential advancement to a Vice President or higher-level marketing role within the organization
• Expansion of responsibilities to oversee additional marketing teams or campaigns
• Opportunities to work on high-profile projects and collaborate with industry leaders

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and make a meaningful impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Urban office environment in midtown Manhattan

Office Location(s): 125 West 55th Street, New York, NY 10019

Geographic Context:

• New York City is a major hub for the media and entertainment industry, offering ample networking and professional development opportunities
• The office is conveniently located near public transportation, with easy access to restaurants, shops, and cultural attractions
• The city's vibrant and diverse culture provides a stimulating work environment

Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours to accommodate team meetings and events

ASSUMPTION: The urban office environment and convenient location offer employees easy access to amenities and a dynamic work environment that fosters collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth behavioral and situational interviews with the hiring manager and other team members
• Final interview with the Senior Vice President of Marketing for Katz Radio Group
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Creativity and innovation
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Showcase your understanding of the radio industry and iHeartMedia's marketing efforts during the interview
• Demonstrate your ability to work collaboratively and manage multiple projects simultaneously
• Follow up with the hiring manager after the interview to express your interest in the position

ATS Keywords: Marketing Strategy, Radio Industry, Audience Engagement, Analytical Skills, Communication Skills, Creative Thinking, Project Management, Digital Marketing Tools, Leadership, Marketing Campaigns, Brand Studies, Case Studies, Thought Leadership, Industry Developments, Emerging Technologies

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, analytical skills, communication, and leadership abilities, as well as their understanding of the radio industry and iHeartMedia's marketing efforts.

🛠️ Tools & Technologies

• Hubspot
• Google Analytics
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
• Project management tools (Asana, Trello, or similar)
• Design tools (Canva, Adobe Creative Suite, or similar)

ASSUMPTION: The tools and technologies listed above are not exhaustive, and the ideal candidate may possess additional relevant skills and experience with other tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve common goals and drive success
• Innovation: Embracing change and continuously seeking new and better ways to do things
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Accountability: Taking responsibility for one's actions and delivering on commitments
• Diversity, Equity, and Inclusion: Fostering an environment where everyone feels valued and respected

Work Style:

• Fast-paced and dynamic, with a focus on meeting tight deadlines and delivering high-quality work
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Data-driven and analytical, with a focus on using data to inform decision-making and strategy
• Creative and innovative, with a willingness to explore new ideas and approaches
• Adaptable and flexible, with the ability to pivot and adjust as needed

Self-Assessment Questions:

• How do you approach collaboration and teamwork in a fast-paced, dynamic environment?
• Can you provide an example of a time when you used data to inform a strategic decision or marketing campaign?
• How do you balance creativity and innovation with the need to deliver high-quality work on tight deadlines?
• How do you handle feedback and criticism, and how do you use it to improve your work and grow professionally?
• How do you ensure that your work aligns with the company's values and promotes a culture of diversity, equity, and inclusion?

ASSUMPTION: iHeartMedia values candidates who are collaborative, innovative, and data-driven, with a strong work ethic and a commitment to the company's values and mission.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require candidates to adapt quickly and manage multiple projects simultaneously
• The role may involve working with external partners and vendors, requiring strong communication and project management skills
• The candidate may need to balance the strategic development of marketing campaigns with the day-to-day management of existing initiatives
• The role may require occasional travel to attend industry events, conferences, or client meetings
• The candidate may need to work evenings or weekends to attend events or meet deadlines, depending on the project and team needs

ASSUMPTION: The challenges listed above are not exhaustive, and the ideal candidate should be adaptable, resilient, and able to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Director position in a media or advertising agency, with a focus on radio industry-specific campaigns and strategies
• Unlike agency roles, this position offers the opportunity to work directly with broadcast partners and advertisers, providing a deeper understanding of the industry and its players
• Compared to in-house marketing roles at other media companies, this position offers a unique blend of strategic thinking, analytical skills, and creativity, with a focus on driving radio advocacy and revenue growth

ASSUMPTION: This role offers a unique combination of strategic, analytical, and creative responsibilities, with a focus on driving marketing success in the radio industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new podcast network, including audience research, content creation, and promotional campaigns
• Analyzing market trends and audience data to inform the development of targeted advertising campaigns for specific radio formats or demographic groups
• Creating a series of brand studies and case studies to showcase the effectiveness of Katz's marketing efforts and demonstrate the value of radio advertising to potential clients

ASSUMPTION: The sample projects listed above are not exhaustive, and the ideal candidate should have experience working on similar projects or initiatives in the radio or media industry.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and how is this role expected to contribute to those metrics?
• What are the biggest challenges facing the radio industry, and how is the company addressing them through its marketing efforts?
• How does the company foster a culture of innovation and collaboration within its marketing team?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company's marketing efforts, as well as to assess the candidate's fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Showcase your understanding of the radio industry and iHeartMedia's marketing efforts during the interview
• Demonstrate your ability to work collaboratively and manage multiple projects simultaneously
• Follow up with the hiring manager after the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.