📌 Core Information
🔹 Job Title: Director, Marketing Strategy
🔹 Company: iHeartMedia
🔹 Location: New York, NY (55th St)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative marketing strategies to drive radio advocacy and revenue growth for broadcast partners.
- Collaborating with sales teams to align marketing efforts with overall business objectives.
- Analyzing market trends and audience data to inform strategic decisions and marketing campaigns for OTA Radio.
- Overseeing the creation of compelling marketing content and managing relationships with external partners.
- Providing thought leadership and fostering a culture of innovation and excellence.
ASSUMPTION: This role requires a dynamic individual with a comprehensive understanding of the radio industry, audience engagement, and strategic marketing. The ideal candidate will have a proven track record in developing and executing successful marketing strategies.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies to enhance Katz visibility and audience engagement via our Sound Answers newsletter.
✅ Collaborate with sales teams to align marketing efforts with overall business objectives.
✅ Analyze market trends and audience data to inform strategic decisions and marketing campaigns for OTA Radio.
✅ Oversee the creation of compelling marketing content, including slide decks, blog posts, social media campaigns, and other promotional materials built around proprietary Katz analyses and industry research.
✅ Manage relationships with external partners, including our third-party attribution vendors.
✅ Monitor and measure the effectiveness of marketing campaigns, overseeing brand studies, report building, and growing Katz’s case study library for sales teams and advertisers.
✅ Provide thought leadership, fostering a culture of innovation and excellence.
✅ Stay abreast of industry developments and emerging technologies to keep Katz Radio Group at the forefront of marketing innovation.
ASSUMPTION: This role involves a high degree of collaboration with various teams and stakeholders, requiring strong communication and interpersonal skills. The ideal candidate will be comfortable managing multiple projects simultaneously and meeting deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business Administration, or a related field.
Experience: Minimum of 5 years of experience in marketing or advertising, with a focus on media or radio.
Required Skills:
- Proven track record of developing and executing successful marketing strategies.
- Strong analytical skills, with the ability to interpret complex data and make informed decisions.
- Excellent communication and interpersonal skills, with the ability to lead and inspire a team.
- Creative thinker with a passion for innovation and continuous improvement.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Proficiency in digital marketing tools and platforms like Hubspot.
Preferred Skills:
- Experience with radio industry trends and audience engagement strategies.
- Familiarity with third-party attribution vendors and marketing analytics tools.
ASSUMPTION: Given the nature of the role, candidates with experience in media or radio marketing are strongly encouraged to apply. Familiarity with the radio industry and its trends will be highly beneficial for success in this position.
💰 Compensation & Benefits
Salary Range: $72,000 - $90,000 per year
Benefits:
- Employer sponsored medical, dental, and vision with a variety of coverage options
- Company provided and supplemental life insurance
- Paid vacation and sick time
- Paid company holidays, including a floating holiday to enable employees to celebrate the holiday of their choosing
- A Spirit day to encourage and allow employees to more easily volunteer in their community
- A 401K plan
- Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
- A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance, and more!
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role with 5-10 years of experience in the media or advertising industry. The actual salary may vary based on the candidate's experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees (Mid-size)
Founded: 1950 (as Clear Channel Communications, later rebranded as iHeartMedia)
Company Description:
- iHeartMedia is the largest audio company in America, reaching 9 out of 10 Americans every month through its broadcast brands, digital platforms, podcasts, and events.
- The company's portfolio includes over 850 broadcast stations across the United States, serving 150 markets. iHeartMedia also owns and operates iHeartRadio, the fastest-growing digital audio service in the U.S., available on over 260 platforms and 2000+ devices.
- With over a quarter of a billion monthly listeners in the U.S. and over 129 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America.
Company Specialties:
- Broadcast Media
- Broadcast Radio
- Digital Radio
- Live Entertainment Events
- Podcasts
- Audio Influencers
- Social Influencers
- Smart Audio
- Advertising Services
- Advertising
- Influencers
- Talent Booking
- Audio Advertising
- Event Marketing
- and Experiential Marketing
Company Website: iHeartMedia
ASSUMPTION: iHeartMedia's extensive reach and portfolio make it an attractive employer for marketing professionals seeking to work for a large, established media company with significant growth potential.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Vice President of Marketing for Katz Radio Group.
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential career progression into senior marketing leadership roles within Katz Radio Group or iHeartMedia.
- Opportunities to work on high-impact projects and initiatives that drive revenue growth and audience engagement for broadcast partners.
- Exposure to various aspects of the media industry, including broadcast, digital, and live events.
ASSUMPTION: This role offers significant growth potential for marketing professionals looking to advance their careers within a large, dynamic media company.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 125 West 55th Street, New York, NY 10019
Geographic Context:
- New York City is a major media hub, offering ample opportunities for networking and professional development.
- The office is located in Midtown Manhattan, providing easy access to public transportation and various amenities.
- The city's vibrant culture and diverse population provide a rich backdrop for marketing initiatives.
Work Schedule: Full-time (40 hours per week), with potential for flexible hours or remote work arrangements for specific projects or tasks.
ASSUMPTION: The central location of iHeartMedia's headquarters in New York City provides employees with access to a wide range of professional development opportunities, cultural events, and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the senior leadership team
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with iHeartMedia's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy experience and relevant achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork.
- Research iHeartMedia's marketing initiatives and be prepared to discuss how you can contribute to their ongoing success.
ATS Keywords: Marketing Strategy, Radio Industry, Audience Engagement, Data Analysis, Marketing Campaigns, Brand Management, Team Leadership, Digital Marketing, Hubspot
ASSUMPTION: iHeartMedia's hiring process is designed to assess candidates' strategic thinking, creativity, and cultural fit. Applicants should be prepared to demonstrate their marketing expertise and alignment with the company's values.
🛠️ Tools & Technologies
- Hubspot
- Google Analytics
- Microsoft Office Suite
- Slack
- Asana or similar project management tools
- Third-party attribution vendors (e.g., LeadsRx, Claritas, AnalyticOwl, Prodege)
ASSUMPTION: Familiarity with the listed tools and technologies is beneficial for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Accountability
- Integrity
- Diversity, Equity, and Inclusion
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and data-informed
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach working in a fast-paced, dynamic environment, and how do you ensure your team stays focused and productive?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope? How did you handle it, and what was the outcome?
- How do you balance data-driven decision-making with creative, innovative thinking in your marketing strategies?
ASSUMPTION: iHeartMedia values candidates who are strategic thinkers, adaptable, and comfortable working in a fast-paced, collaborative environment. Applicants should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making
- Collaborating with various teams and stakeholders, including sales, content, and technology teams
- Keeping up-to-date with industry trends and emerging technologies in the rapidly evolving media landscape
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously. They will also be able to adapt to change and collaborate effectively with various teams.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the radio industry and audience engagement strategies specific to broadcast partners.
- Compared to other marketing roles within iHeartMedia, this position offers a unique blend of strategic marketing, data analysis, and collaboration with sales teams.
- Career paths for this role may include progression into senior marketing leadership positions within Katz Radio Group or iHeartMedia, as well as opportunities to work on high-impact projects and initiatives.
ASSUMPTION: Applicants should consider this role's unique focus on the radio industry and audience engagement strategies when evaluating their fit for the position and potential career growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to enhance Katz visibility and audience engagement via the Sound Answers newsletter, resulting in a 20% increase in open rates and a 15% increase in click-through rates.
- Collaborating with sales teams to create targeted marketing campaigns for specific broadcast partners, driving a 10% increase in revenue for those accounts.
- Analyzing market trends and audience data to inform strategic decisions and marketing campaigns for OTA Radio, leading to a 12% increase in audience engagement and a 8% increase in revenue for broadcast partners.
ASSUMPTION: The ideal candidate for this role will have a proven track record of developing and executing successful marketing strategies, with a focus on audience engagement and revenue growth for broadcast partners.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Katz Radio Group and iHeartMedia?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the radio industry, and how is iHeartMedia addressing them?
- How does the company foster a culture of innovation and excellence within its marketing teams?
ASSUMPTION: Applicants should use the interview to assess the company's marketing strategy, growth opportunities, and cultural fit for the role. They should also inquire about the company's approach to professional development and growth for marketing team members.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy experience and relevant achievements, emphasizing your ability to develop and execute successful marketing campaigns, analyze data, and collaborate with sales teams.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork. Research iHeartMedia's marketing initiatives and be ready to discuss how you can contribute to their ongoing success.
- If selected for an interview, be prepared to present a portfolio or examples of your marketing strategy work, including any relevant case studies or success stories.
- Follow up with the hiring manager one week after your interview to reiterate your interest in the position and inquire about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
