📌 Core Information
🔹 Job Title: Director, Marketing Strategy & Planning (FTC 4-5 months)
🔹 Company: Walmart
🔹 Location: London, Chiswick Park Building 2 (with remote flexibility)
🔹 Job Type: Full-time, Fixed-term Contract (4-5 months)
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (onsite and remote work)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing go-to-market strategies for 30+ markets across EMEA
- Maximizing streaming revenues and subscriber growth through strategic marketing planning
- Managing a team of 2 FTEs with a focus on the wholesale business
- Collaborating with cross-functional teams to deliver on business development initiatives
- Optimizing a marketing budget of over $160M annually
ASSUMPTION: This role requires a high level of strategic thinking, financial acumen, and team leadership skills to succeed in a dynamic, matrix organization.
📋 Key Responsibilities
✅ Maximizing business KPIs for streaming in EMEA through robust marketing plans
✅ Evaluating regional and pan-EMEA sport right content investment opportunities
✅ Collaborating with EMEA streaming, finance, and global streaming strategy teams to drive revenue growth and profitability
✅ Serving as the main point of contact for the streaming finance team regarding marketing spend, forecast, and budgets
✅ Leading a team to support acquisition and retention teams in meeting forecast targets
✅ Maintaining a detailed aggregated EMEA streaming marketing plan with budgets, market mix, channel mix, and forecasted KPIs
✅ Working with the brand and content planning lead to maximize content input into the aggregated streaming marketing plan
✅ Optimizing the streaming marketing budget across regions within EMEA using MMM output and data science
✅ Supporting regional marketing teams on media briefs, targets, media channel mix, budgets optimization, and strategic questions
ASSUMPTION: The role requires a strong understanding of marketing strategies, financial acumen, and the ability to work effectively in a matrix organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
Experience: 10+ years of experience in commercial marketing, with a focus on subscription services and large-scale budget management
Required Skills:
- Proven success in creating and delivering large-scale budgets, forecasts, and revenue targets
- Strong financial acumen and ability to analyze marketing initiative efficiency
- Excellent numerical and spreadsheet skills
- Proven experience leading high-performing teams and developing talent
- Dynamic personality, adaptability, and professionalism
- Strong relationship management skills with internal and external clients
- Significant experience working in a multinational organization and global matrix environment
Preferred Skills:
- Experience working with wholesale business models
- Fluency in additional European languages
ASSUMPTION: Candidates should have a proven track record in marketing strategy, financial management, and team leadership within a subscription service or related industry.
💰 Compensation & Benefits
Salary Range: £120,000 - £150,000 per annum (pro-rated for the fixed-term contract)
Benefits:
- Competitive benefits package
- Discounted gym membership
- Employee discount on Walmart products
- Pension scheme
Working Hours: Full-time (40 hours per week), with flexible working arrangements
ASSUMPTION: The salary range is based on industry standards for a director-level role in marketing within the UK. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on eCommerce and streaming services
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1962, with a rich history and established brand presence
Company Description:
- Walmart is a global retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores
- The company is committed to helping customers save money and live better through a wide range of products and services
- Walmart's streaming services, including Paramount+, offer a diverse range of content for customers worldwide
Company Specialties:
- Retail operations and management
- eCommerce and digital marketing
- Streaming services and content production
- Logistics and supply chain management
Company Website: Walmart.com
ASSUMPTION: Walmart's extensive experience in retail and eCommerce provides a strong foundation for its growing streaming services, offering applicants a unique opportunity to work in a dynamic and evolving industry.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the EMEA Streaming Marketing team
Reporting Structure: The role will lead a team of 2 FTEs and collaborate with various cross-functional teams, including acquisition, retention, finance, and content teams
Work Arrangement: Hybrid work arrangement, with onsite work required at the London office and remote work flexibility
Growth Opportunities:
- Potential for contract extension or permanent placement based on performance
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Possibility to transition into a related role within Walmart's growing streaming services division
ASSUMPTION: This fixed-term contract role offers a unique opportunity to make a significant impact on Walmart's streaming services and potentially secure a long-term position within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with onsite amenities
Office Location(s): London, Chiswick Park Building 2
Geographic Context:
- The London office is located in a bustling business district with easy access to public transportation
- The area offers a mix of urban and green spaces, with numerous parks and recreational facilities nearby
- London provides a vibrant cultural scene, with a wide range of entertainment, dining, and shopping options
Work Schedule: Full-time, with flexible working arrangements and the possibility of remote work
ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds, allowing them to enjoy the benefits of working onsite while also having the flexibility to work remotely.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the EMEA Streaming Marketing team lead
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Financial acumen and budget management
- Team leadership and collaboration
- Adaptability and resilience in a dynamic environment
Application Tips:
- Highlight your relevant experience in marketing strategy, financial management, and team leadership within a subscription service or related industry
- Tailor your resume and cover letter to emphasize your skills and accomplishments related to the required qualifications
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a matrix organization
ATS Keywords: Marketing strategy, budget management, revenue growth, team leadership, subscription services, financial acumen, cross-functional collaboration, matrix organization
ASSUMPTION: Walmart's recruitment process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, matrix organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage projects, collaborate with team members, and analyze marketing performance.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Strive for excellence
- Respect the individual
- Act with integrity
- Never rest on the status quo
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient in a dynamic environment
- Data-driven and analytical
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable working in a matrix organization?
- Are you able to balance strategic thinking with a strong focus on data-driven decision-making?
- Do you have experience leading high-performing teams and developing talent in a multinational organization?
ASSUMPTION: Walmart values candidates who are customer-focused, data-driven, and able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and financial acumen, which may be challenging for candidates without relevant experience
- The fixed-term contract nature of the role may limit long-term career prospects within the company
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully onsite work environment
- The role may require frequent travel to other EMEA markets, which could be challenging for candidates with personal or family commitments
ASSUMPTION: These potential challenges should be carefully considered by candidates to ensure they are a good fit for the role and its requirements.
📈 Similar Roles Comparison
- This role is unique in its focus on the wholesale business within Walmart's streaming services, offering a rare opportunity to work on a critical aspect of the company's growth strategy
- Compared to other marketing strategy roles, this position offers a higher level of responsibility and impact on the company's bottom line
- Career progression in this role could lead to a permanent position within Walmart's growing streaming services division or a related role within the company
ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on Walmart's streaming services and potentially secure a long-term position within the company.
📝 Sample Projects
- Developing a go-to-market strategy for a new streaming service launch in a key EMEA market
- Optimizing marketing spend across regions within EMEA to maximize revenue growth and profitability
- Conducting a comprehensive analysis of the wholesale business to identify opportunities for revenue growth and cost savings
ASSUMPTION: These sample projects provide a sense of the types of initiatives candidates may be expected to work on in this role, highlighting the strategic and impactful nature of the position.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the streaming services division, and how this role will address them?
- How does this fixed-term contract role fit into the long-term growth strategy for Walmart's streaming services?
- What opportunities are there for professional development and growth within the company for someone in this role?
- How does the team collaborate with other departments, such as content production and acquisition, to maximize the impact of marketing initiatives?
- What is the expected timeline for the onboarding process, and how will my team and I be supported in getting up to speed quickly?
ASSUMPTION: These key questions will help candidates better understand the role's context, expectations, and potential career growth opportunities within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Walmart job portal
- Tailor your resume and cover letter to highlight your relevant experience in marketing strategy, financial management, and team leadership within a subscription service or related industry
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a matrix organization
- If selected for an interview, be prepared to discuss your approach to strategic marketing planning, budget management, and team leadership
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
