Director - Marketing Transformation

📌 Core Information

🔹 Job Title: Director - Marketing Transformation

🔹 Company: Capgemini

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving marketing transformation initiatives within the organization
• Collaborating with various teams to implement innovative marketing solutions
• Focusing on MarTech enabled transformation and the growing complexity of AI technologies
• Leading multiple concurrent marketing strategy projects

ASSUMPTION: The need for strong collaboration suggests a matrix organizational structure where the Director leads cross-functional teams. This likely requires strong interpersonal and leadership skills.

📋 Key Responsibilities

✅ Shape, sell, and deliver innovative marketing strategy programs

✅ Lead dynamic marketing bids and concurrent projects

✅ Define and deliver modern MarTech and AdTech ecosystems to enhance client ROI

✅ Engage in activities like business development, internal contribution, and learning & development

ASSUMPTION: Responsibilities imply an expectation to frequently interact with high-level executives, necessitating refined communication and negotiation skills.

🎯 Required Qualifications

Education: Not specified

Experience: Experienced in consultancy or agency environments with deep MarTech knowledge.

Required Skills:

• Proficiency in Adobe technology solutions
• Capability to map business objectives to technical solutions
• Experience with advisory and marketing transformations

Preferred Skills:

• Tangible relationships at a CXO level
• Competency across multiple sectors

ASSUMPTION: The specific mention of Adobe solutions indicates a preference for candidates familiar with specific MarTech tools, which suggests solutions focus in the role.

💰 Compensation & Benefits

Salary Range: Not specified. Compensation likely competitive within the marketing consultancy industry.

Benefits:

• Flexible working arrangements
• Trained 'Mental Health Champions' across business areas
• Wellbeing apps such as Thrive and Peppy

Working Hours: Standard 40-hour workweek with flexibility

ASSUMPTION: Benefits and flexible working indicate an emphasis on work-life balance and employee wellbeing as strategic priorities.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 10,001+ employees, indicating extensive resources and project diversity

Founded: Not specified; over 55 years with a rich heritage in IT services

Company Description:

• Global transformation partner with digital and sustainable focus
• 340,000 team members across more than 50 countries
• Reported global revenues of €22.5 billion in 2023

Company Specialties:

• Artificial Intelligence
• Cloud and Digital Transformation
• Managed Services

Company Website: https://www.capgemini.com

ASSUMPTION: As part of Capgemini, the role leverages an international network and robust infrastructure, allowing significant potential for impact.

📊 Role Analysis

Career Level: Senior management with emphasis on strategic leadership

Reporting Structure: Likely reports to Executive-level management and interfaces with clients at CXO level

Work Arrangement: Critical presence on-site, with potential travel depending on project requirements

Growth Opportunities:

• Leadership in pioneering marketing efforts and influence on strategic decisions
• Career advancement within a global company structure
• Exposure to cutting-edge marketing technology and strategies

ASSUMPTION: The seniority of the role and the size of the company hint at upward mobility into higher global leadership positions if performance and results align with company goals.

🌍 Location & Work Environment

Office Type: Contemporary, collaborative office environment conducive to innovation

Office Location(s): Primarily in London, with offices in Manchester and Glasgow

Geographic Context:

• Prestigious London location with a multicultural vibe
• Proximity to major clients and strategic partners
• Access to rich cultural and career networking opportunities

Work Schedule: Regular workweek with flexibility for dynamic project needs

ASSUMPTION: The London's office hub suggests substantial client interaction in one of the world's leading business cities.

💼 Interview & Application Insights

Typical Process:

• Initial application review and screening
• Preliminary phone or video interview
• In-depth interviews with team leads and executives

Key Assessment Areas:

• Strategic thinking and leadership ability
• Technical expertise in marketing transformations
• Fit with company culture and values

Application Tips:

• Highlight past leadership and strategic initiative successes
• Showcase technical expertise with specific MarTech tools
• Prepare to discuss transformation in an AI-driven marketing space

ATS Keywords: Marketing Transformation, MarTech, Strategy, Adobe solutions

ASSUMPTION: While specifics are typically non-disclosed, a structured multi-step process implies high competition and scrutiny for cultural fit and expertise.

🛠️ Tools & Technologies

• Adobe marketing solutions
• Emerging AI technologies
• Traditional and modern MarTech and AdTech platforms

ASSUMPTION: The position demands expertise in both well-established and innovative tech solutions focused on improving marketing efficiency and engagement.

👔 Cultural Fit Considerations

Company Values:

• Innovation and market leadership
• Inclusiveness and community engagement
• Sustainability and ethical practices

Work Style:

• Collaborative and open
• Encourages a balance of creativity and analytical thinking
• Focus on outcomes and performance

Self-Assessment Questions:

• How have you driven a marketing transformation in past roles?
• What is your experience with MarTech ecosystems like Adobe?
• How do you approach collaboration with cross-functional teams?

ASSUMPTION: Capgemini's cultural values suggest a strong alignment with personal development and social impact, key to attracting top-tier talent.

⚠️ Potential Challenges

• Balancing extensive travel with work-life commitments
• Keeping pace with rapid technological changes and market demands
• Integrating global and local strategies in marketing initiatives
• Navigating a matrix organization with diverse stakeholder interests

ASSUMPTION: As a Director, you'd likely face the challenge of steering strategic direction while accommodating diverse technological and client needs.

📈 Similar Roles Comparison

• Similar roles may vary in scope depending on company size and industry
• Director roles in smaller firms may involve hands-on project implementation
• Corporate Directors may focus more on high-level strategic decision-making

ASSUMPTION: The role's seniority in Capgemini offers exposure to a breadth of projects likely not available in smaller firms, with more strategic decision-making involved.

📝 Sample Projects

• Leading a digital marketing transformation project using Adobe tools
• Advising a multinational on developing integrated MarTech strategies
• Deploying AI tools to optimize customer engagement and analytics

ASSUMPTION: Given Capgemini's emphasis on technology and innovation, projects will likely focus on leveraging cutting-edge solutions to enhance client outcomes.

❓ Key Questions to Ask During Interview

• What are the current key challenges the marketing team is facing?
• How does Capgemini support professional growth for roles at this level?
• What is the process for initiating new marketing technologies within projects?
• Can you share more about the inclusiveness and flexible work policies?
• How does the company envision its role in marketing transformation over the next few years?

ASSUMPTION: Focus on understanding organizational dynamics and specific role expectations can aid in assessing mutual fit during interviews.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Capgemini careers portal
• Prepare your resume and cover letter highlighting relevant experience
• Research recent developments in MarTech relevant to Capgemini
• Be prepared for initial screening assessments
• Follow up on your application if an adequate period has lapsed without hearing back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.