📌 Core Information
🔹 Job Title: Director, Marketing Transformation
🔹 Company: Crunchyroll, LLC
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Hybrid (2 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing systems and process transformation
- Developing and implementing a comprehensive Marketing Media Asset Management (MAM) system
- Optimizing marketing processes to enhance efficiency and scalability
- Collaborating cross-functionally to integrate marketing systems with existing platforms
- Driving data-driven decision making and change management initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing systems and processes to drive transformation and improve efficiency across the marketing department.
📋 Key Responsibilities
✅ Develop and implement a comprehensive Marketing MAM system, designing and optimizing marketing processes to enhance efficiency and scalability
✅ Analyze current marketing processes, identify areas for improvement, and develop strategies to streamline workflows and improve productivity
✅ Collaborate with Marketing Ops, Engineering, Product, and other departments to integrate marketing systems with existing platforms, ensuring they meet the needs of various teams
✅ Utilize data analytics to inform marketing strategies and decisions, developing metrics to assess the performance of marketing systems and processes
✅ Facilitate change management initiatives, conducting training sessions and providing ongoing support to marketing teams to ensure smooth adoption of new systems and processes
ASSUMPTION: This role requires a strong focus on process improvement, stakeholder management, and data-driven decision making to successfully transform marketing systems and processes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ years of proven experience in marketing systems transformation and process optimization, with a preference for international marketing ops experience in large-scale organizations
Required Skills:
- Proven experience in marketing systems transformation and process optimization
- Strong understanding of media asset management systems and marketing technologies
- Excellent project management skills with a track record of successful project delivery
- Strong analytical and problem-solving skills
- Ability to collaborate effectively with cross-functional teams
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience with marketing media asset management systems
- Familiarity with marketing technologies and tools
- Knowledge of the entertainment industry
ASSUMPTION: Candidates with experience in marketing systems transformation, process optimization, and media asset management will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $167,675 - $209,594 USD per year (based on provided pay range)
Benefits:
- Performance Bonus
- Flexible Time Off
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short Term Disability Insurance
- Long Term Disability Insurance
- Life Insurance
- Health Saving Account
- Dependent Care FSA
- 401(k) Plan
- Employer Paid Commuter Benefit
- Support Program for New Parents
- Pet Insurance
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The provided salary range is based on the information provided in the job listing. However, actual pay may vary based on factors including location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically focused on anime and manga content streaming and distribution
Company Size: Medium to large (501-1,000 employees)
Founded: 2006 (as a joint venture between US-based Sony Pictures Entertainment and Japan’s Aniplex)
Company Description:
- Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love
- Offers free ad-supported and subscription premium content, as well as events, theatrical releases, games, consumer products, collectibles, and manga publishing
- Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation
Company Specialties:
- Media
- Technology
- Video streaming
- Subscription-based services
Company Website: https://www.crunchyroll.com/
ASSUMPTION: Crunchyroll is a well-established company in the anime and manga streaming industry, with a strong focus on providing high-quality content and experiences to its global fanbase.
📊 Role Analysis
Career Level: Senior-level, management position
Reporting Structure: This role reports directly to the VP of Marketing and oversees marketing systems and process transformation
Work Arrangement: Hybrid, with two days a week in the Los Angeles office
Growth Opportunities:
- Potential to expand the role's scope and influence as marketing systems and processes are transformed and optimized
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Potential for career progression within the marketing department or the broader organization
ASSUMPTION: This role offers significant growth potential as the successful candidate drives marketing transformation and contributes to the company's overall success.
🌍 Location & Work Environment
Office Type: Hybrid, with an on-site component in Los Angeles
Office Location(s): 444 Bush St, San Francisco, California 94108, US (main headquarters); Los Angeles office location TBD
Geographic Context:
- Los Angeles is a major city in California, known for its vibrant entertainment industry, diverse culture, and Mediterranean climate
- The hybrid work arrangement allows for flexibility and a better work-life balance
- The company's headquarters in San Francisco offers a dynamic and innovative work environment
Work Schedule: Full-time, with two days a week in the office and three days working remotely
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Marketing systems and process transformation expertise
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in marketing systems transformation, process optimization, and media asset management
- Prepare examples of your past successes in driving marketing transformation and process improvement
- Research Crunchyroll's business and the anime/manga industry to demonstrate your understanding of the company and its market
ATS Keywords: Marketing Systems Transformation, Process Optimization, Media Asset Management, Marketing Technologies, Cross-Functional Collaboration, Change Management, Data-Driven Decision Making, Marketing Ops, Marketing Engineering, Marketing Product
ASSUMPTION: The interview process will focus on assessing the candidate's expertise in marketing systems transformation, strategic thinking, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- Marketing Media Asset Management (MAM) systems (e.g., Aprimo, Brandfolder, Bynder)
- Marketing technologies and tools (e.g., marketing automation platforms, CRM, marketing analytics tools)
- Project management software (e.g., Asana, Jira, Trello)
ASSUMPTION: Familiarity with marketing MAM systems, marketing technologies, and project management tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Courage: Overcoming fear to enable our best selves
- Curiosity: Being curious to drive empathy, inclusion, and understanding
- Kaizen: Committing to constant forward progress
- Service: Serving our community with humility to enable joy and belonging for others
Work Style:
- Collaborative: Working closely with cross-functional teams to drive marketing transformation
- Data-driven: Making informed decisions based on data and analytics
- Adaptable: Embracing change and continuous improvement
Self-Assessment Questions:
- How have you demonstrated courage in driving marketing transformation initiatives in the past?
- How do you approach cross-functional collaboration and stakeholder management in a hybrid work environment?
- How do you ensure that marketing systems and processes meet the needs of various teams and support the overall business strategy?
ASSUMPTION: Crunchyroll values candidates who embody their core values, demonstrate strong collaboration skills, and exhibit a data-driven and adaptable work style.
⚠️ Potential Challenges
- Managing change and resistance to new systems and processes from marketing teams
- Integrating marketing systems with existing platforms and ensuring they meet the needs of various teams
- Scaling marketing output efficiently while maintaining high-quality standards
- Balancing on-site collaboration and remote work in a hybrid work arrangement
ASSUMPTION: Addressing these challenges will require strong change management skills, effective communication, and a strategic approach to marketing systems and process transformation.
📈 Similar Roles Comparison
- This role focuses more on marketing systems transformation and process optimization than related positions, such as Marketing Manager or Marketing Operations Manager
- In the entertainment industry, marketing transformation is crucial for driving growth and maintaining a competitive edge
- Career progression in this role could lead to senior marketing leadership positions or other strategic roles within the organization
ASSUMPTION: This role offers a unique opportunity to drive marketing transformation and contribute to the company's overall success in the competitive entertainment industry.
📝 Sample Projects
- Developing and implementing a comprehensive Marketing MAM system to streamline marketing workflows and improve collaboration
- Analyzing and optimizing marketing processes to enhance efficiency and scalability, resulting in a 20% improvement in marketing output
- Facilitating change management initiatives to ensure smooth adoption of new systems and processes, with a 90% satisfaction rate among marketing teams
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive marketing transformation, optimize processes, and manage change effectively.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and business objectives of Crunchyroll?
- What are the key priorities for this role in the first 90 days?
- How does Crunchyroll support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does Crunchyroll foster a culture of innovation and continuous improvement in its marketing efforts?
ASSUMPTION: Asking these questions will help the candidate understand the role's context, priorities, and growth opportunities, as well as the company's culture and approach to marketing transformation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in marketing systems transformation, process optimization, and media asset management
- Prepare examples of your past successes in driving marketing transformation and process improvement
- Research Crunchyroll's business and the anime/manga industry to demonstrate your understanding of the company and its market
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
