🔹 Job Title: Director, Marketing-VI
🔹 Company: Simon Property Group
🔹 Location: Miami, FL
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset and strong organizational skills to manage multiple projects and stakeholders effectively.
✅ Develop and execute an annual marketing plan that supports the shopping center's core financial objectives
✅ Implement business development revenue opportunities and retailer intensification strategies
✅ Promote platform program opportunities to key retail partners and foster relationships
✅ Implement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level
✅ Create annual marketing budgets and forecast marketing dollars based on sales performance
✅ Manage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory
✅ Oversee tourism programs, shopping center visual merchandising, signage, and advertising programs
✅ Manage marketing work surrounding center renovations, redevelopment, and expansions
✅ Provide input on media plans, media buys, and media channels for the most effective reach of the target audience
✅ Work with the PR agency to enhance overall perception of the property and establish local media relations
✅ Drive the growth and engagement of social media channels, data collection, SMS, and Email initiatives
✅ Develop professional business relationships with center retailers and drive Simon loyalty programs
✅ Oversee all financial forecasting and budgeted marketing programs
✅ Hire and oversee all work assigned to the Marketing Administrative Assistant
✅ Participate in Manager on Duty rotation, staff meetings, and other relevant management responsibilities
ASSUMPTION: This role requires strong leadership, communication, and team-building skills to manage multiple projects and stakeholders effectively.
Education: BA or BS degree with emphasis in sales, marketing, or business
Experience: 4-6 years of previous experience in strategic marketing, event management, sales, sponsorship, and budgeting
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the retail real estate industry and proficiency in Salesforce may have an advantage in this role.
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing role in the real estate sector with 4-6 years of experience in Miami, FL)
Benefits:
Working Hours: Full-time, Monday-Friday, with flexibility to work varied schedules including weekends and evenings as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Real Estate, specifically shopping center ownership, management, and leasing
Company Size: Simon Property Group is a large, publicly-traded company with over 5,000 employees
Founded: 1960, with a rich history of successful retail real estate development, management, and leasing
Company Description:
Company Specialties:
Company Website: business.simon.com
ASSUMPTION: Simon Property Group's extensive experience and leadership in the retail real estate industry make it an attractive employer for professionals seeking a challenging and rewarding career.
Career Level: Mid-level to senior management, with potential for growth and advancement within the company
Reporting Structure: This role reports directly to the General Manager of the shopping center and may oversee the Marketing Administrative Assistant
Work Arrangement: On-site, with flexibility to work varied schedules including weekends and evenings as needed
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and take on increased responsibilities.
Office Type: Upscale shopping center environment
Office Location(s): Brickell City Centre, Miami, FL
Geographic Context:
Work Schedule: Full-time, Monday-Friday, with flexibility to work varied schedules including weekends and evenings as needed
ASSUMPTION: The Brickell City Centre location offers a dynamic and engaging work environment, with easy access to Miami's cultural attractions and entertainment options.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, business development, retail management, advertising, media industry, Salesforce, tourism programs, shopping center visual merchandising, signage, advertising programs, social media management, data collection, SMS, Email, Simon Property Group, real estate industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication, and leadership skills, as well as their understanding of the retail real estate industry and Simon Property Group's business.
ASSUMPTION: Proficiency in Salesforce and Microsoft Office Suite is required for this role, while experience with social media management platforms and graphic design software is preferred.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Simon Property Group values candidates who are results-driven, team-oriented, and adaptable, with a strong commitment to excellence and innovation.
ASSUMPTION: This role may present challenges in managing multiple projects and stakeholders, working varied schedules, and adapting to industry changes and market trends.
ASSUMPTION: This role offers a unique opportunity to work directly with retail partners and drive business results through marketing strategies, with potential for growth and advancement within the company.
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Director of Marketing role, with a focus on driving business results through marketing strategies.
ASSUMPTION: These interview questions are designed to assess the company's long-term vision, growth opportunities, priorities, performance metrics, and work-life balance for this role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.