Director Media, Marketing (IMX)

📌 Core Information

🔹 Job Title: Director Media, Marketing (IMX)

🔹 Company: The Coca-Cola Company

🔹 Location: Gurgaon, Haryana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 14+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving strategic media initiatives to enhance consumer engagement
• Leading a team and collaborating with cross-functional partners to develop and implement media plans
• Negotiating paid media investments and optimizing media strategies
• Managing budgets and ensuring alignment with brand KPIs
• Analyzing program and campaign effectiveness and competitive activity

ASSUMPTION: This role requires a strategic thinker with a strong background in media planning and operations, as well as experience managing cross-functional teams and negotiating with media agencies.

📋 Key Responsibilities

✅ Develop and implement strategic media plans across various brands and campaigns

✅ Lead negotiations in paid media investments and optimize media plans to outperform competitors

✅ Lead the digital transformation for all brands and facilitate media-related audits

✅ Monitor brand presence and ensure compliance with policies, productivity standards, and opportunities

✅ Establish a crisis management routine for timely resolution of social media issues

✅ Analyze program/campaign effectiveness and competitive activity, and communicate insights to marketing teams

✅ Serve as the primary contact for media representatives and contribute significantly to the IMX team’s overall agenda

✅ Lead and manage KPIs for a team of media professionals and manage the agency

ASSUMPTION: The role involves a mix of strategic planning, team leadership, and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 14+ years of marketing experience with expertise in media planning and operations

Required Skills:

• Proven experience in media planning and operations
• Strong negotiation skills and ability to influence brand and creative strategy
• Agile working capability and experience leading diverse teams
• Prior people leadership experience

Preferred Skills:

• Experience working with global brands
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in media planning and operations, with experience managing cross-functional teams and negotiating with media agencies.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated, based on industry standards for a Director-level role in Marketing)

Benefits:

• Health insurance and retirement plans
• Employee discounts on Coca-Cola products
• Opportunities for professional development and growth

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The salary range is an estimate based on industry standards for a Director-level role in Marketing. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on producing and distributing beverages worldwide.

Company Size: The Coca-Cola Company has 10,001+ employees globally, providing a large and diverse work environment.

Founded: The Coca-Cola Company was founded in 1886 and has since grown into one of the most recognizable brands in the world.

Company Description:

• The Coca-Cola Company is committed to bringing about real change, innovating its portfolio, and working with global partners to transform its business and grow it in more sustainable ways.
• The company employs over 700,000 people throughout its global system alongside bottling partners, providing jobs and opportunities to local economies.
• The Coca-Cola Company is dedicated to refreshing the world and making a difference.

Company Specialties:

• Beverages

Company Website: www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company is a well-established and iconic brand with a strong global presence, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Senior Director, Marketing – Integrated Marketing Experience (IMX).

Reporting Structure: The Director Media, Marketing (IMX) role reports to the Senior Director, Marketing – Integrated Marketing Experience (IMX) and oversees a team of media professionals and an agency.

Work Arrangement: This is an on-site role, with occasional remote work possible for meetings and collaboration with remote team members.

Growth Opportunities:

• Potential to work on global campaigns and collaborate with international teams
• Opportunities to develop leadership skills and mentor team members
• Possibility to take on additional responsibilities and grow within the Marketing department

ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: The Coca-Cola Company's office in Gurgaon, Haryana, India, is a modern and collaborative workspace designed to foster innovation and creativity.

Office Location(s): One Coca-Cola Plaza, Atlanta, GA, USA (Global Headquarters); 20860 N Tatum Blvd, Phoenix, AZ, USA; 60 Deans Rhode Hall Rd, Monmouth Junction, NJ, USA; 1150 Sanctuary Pkwy, Alpharetta, GA, USA; and other locations worldwide

Geographic Context:

• Gurgaon is a major IT and commercial hub in India, offering a vibrant and dynamic work environment
• The office is located in a bustling business district with easy access to public transportation and amenities
• Gurgaon is part of the National Capital Region (NCR) of India, providing ample opportunities for social and cultural activities

Work Schedule: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The work environment at The Coca-Cola Company's Gurgaon office is collaborative, innovative, and focused on driving results.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and other stakeholders
• Final round interviews, which may include case studies or presentations
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Media planning and negotiation expertise
• Leadership and team management abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your media planning and leadership experience
• Prepare examples of your strategic thinking and problem-solving skills
• Research The Coca-Cola Company and be ready to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Media planning, media operations, strategic thinking, negotiation, team leadership, marketing strategy, brand KPIs, campaign effectiveness, competitive analysis

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, media planning expertise, and leadership skills throughout the interview process.

🛠️ Tools & Technologies

• Media planning and buying platforms (e.g., Google Ads, Facebook Ads, etc.)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Communication and collaboration platforms (e.g., Microsoft Teams, Slack, etc.)

ASSUMPTION: Candidates should have experience with media planning and buying platforms, as well as data analysis and visualization tools to effectively perform the role's responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Leadership: The ability to inspire and influence others to achieve exceptional results
• Collaboration: Working together to achieve common goals
• Integrity: Upholding strong ethical standards
• Quality: Consistently delivering high-quality products and services
• Accountability: Taking responsibility for one's actions and decisions

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving objectives
• Adaptable and open to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you thrive in a collaborative and team-oriented work environment?
• Are you results-driven and focused on achieving objectives?
• Are you adaptable and open to change?
• Do you possess strong communication and interpersonal skills?

ASSUMPTION: Candidates should assess their fit with The Coca-Cola Company's values and work style to ensure a successful and fulfilling career with the organization.

⚠️ Potential Challenges

• Managing a team and agency remotely, requiring strong communication and leadership skills
• Balancing multiple projects and deadlines, demanding strong organizational skills and time management
• Navigating a large and complex organization, requiring adaptability and a willingness to learn
• Working in a fast-paced and dynamic environment, demanding resilience and the ability to thrive under pressure

ASSUMPTION: Candidates should be prepared to face these potential challenges and possess the skills and qualities necessary to overcome them.

📈 Similar Roles Comparison

• This role differs from other media planning and marketing roles in its focus on strategic planning and leadership, as well as its global scope and impact
• Industry-specific context: The beverage industry is highly competitive, requiring strong negotiation skills and a deep understanding of consumer behavior
• Career path comparison: This role offers opportunities for professional growth and development within the Marketing department and the broader organization

ASSUMPTION: Candidates should research similar roles and the beverage industry to better understand the unique aspects of this role and its potential career paths.

📝 Sample Projects

• Developing and implementing a strategic media plan for a global brand launch
• Negotiating media investments and optimizing media plans to outperform competitors in brand KPIs
• Analyzing program/campaign effectiveness and competitive activity, and presenting insights to marketing teams

ASSUMPTION: These sample projects illustrate the strategic thinking, media planning, and analytical skills required to succeed in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments and teams within the organization?
• What opportunities are there for professional development and growth within the Marketing department and the broader organization?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to overcome them?

ASSUMPTION: These key questions help candidates better understand the role's expectations, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your media planning and leadership experience
• Prepare examples of your strategic thinking and problem-solving skills
• Research The Coca-Cola Company and be ready to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.