Director, Media Marketing & Platform Growth

📌 Core Information

🔹 Job Title: Director, Media Marketing & Platform Growth

🔹 Company: Christianity Today

🔹 Location: Wheaton, IL, USA (Fully Remote)

🔹 Job Type: Full-time

🔹 Category: Media & Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: Fully Remote (with some travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and overseeing multimedia strategy for audience growth and engagement across platforms
• Collaborating with cross-functional teams to create cohesive messaging and drive platform growth
• Engaging with the Christian creator space and monitoring cultural trends
• Analyzing campaign performance and optimizing strategies
• Managing influencer relationships and continual channel optimization

ASSUMPTION: This role requires a strategic, data-driven marketer with a strong understanding of the Christian creator space and a passion for driving audience growth and engagement.

📋 Key Responsibilities

✅ Lead multimedia strategy and execution, aligning it with marketing objectives and exploring new platforms

✅ Grow CT media audiences by partnering with the CT Media team to expand reach, define content priorities, and implement campaigns

✅ Engage with the Christian creator space, build relationships with thought leaders, and leverage insights to inform strategies and partnerships

✅ Collaborate and innovate with Marketing, Media, and Editorial teams to create cohesive messaging, test new ideas, and drive platform growth

✅ Monitor trends, evaluate performance metrics, and adapt strategies to ensure measurable, scalable results

✅ Optimize communication platforms for continual testing and growth

ASSUMPTION: The ideal candidate will have experience in multimedia marketing, social media strategy, or related roles with a proven track record in audience growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum 5-7 years of experience in multimedia marketing, social media strategy, or related roles with proven success in audience growth

Required Skills:

• Proven experience with podcasts and other multimedia platforms, driving marketing strategy, engagement, and audience development
• Strong understanding of the Christian creator space, including influencers, cultural trends, and audience development
• Data-driven mindset with experience analyzing campaign performance and optimizing strategies
• Exceptional communication skills and ability to collaborate across teams
• Previous experience as a growth hacker or in a growth marketing role is favored
• Experience managing influencer relationships is a plus

Preferred Skills:

• Familiarity with Christianity Today and its mission
• Experience working in a nonprofit or faith-based organization

ASSUMPTION: The ideal candidate will have a consistent drive to achieve personal and professional goals, be culturally engaged, results-oriented, and humble.

💰 Compensation & Benefits

Salary Range: $80,000 - $85,000 per year (USD)

Benefits:

• Christianity Today offers a comprehensive benefits package
• Check out our careers page to learn more

Working Hours: 37.5 hours per week, Monday-Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Exact compensation may vary based on experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Christian publishing and media

Company Size: 51-200 employees (Nonprofit)

Founded: 1956

Company Description:

• Christianity Today is a nonprofit, global media ministry centered on Beautiful Orthodoxy
• It strengthens the church by richly communicating the breadth of the true, good, and beautiful gospel
• Reaching over five million people monthly with various digital and print resources

Company Specialties:

• Christian publishing
• Christian media
• Christian magazines
• Church leadership
• Christian news
• Global church
• Christian ministry
• Christian communications
• Church news

Company Website: ChristianityToday.org

ASSUMPTION: Christianity Today is a well-established organization with a strong reputation in the Christian publishing and media industry.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Vice President of Marketing

Work Arrangement: Fully Remote with some travel required

Growth Opportunities:

• Potential to grow within the marketing team or take on additional responsibilities
• Opportunity to work with a diverse range of teams and gain exposure to various aspects of the organization
• Possibility to make a significant impact on the growth and engagement of Christianity Today's media platforms

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and mission-driven organization.

🌍 Location & Work Environment

Office Type: Fully Remote (with some travel)

Office Location(s): Wheaton, IL, USA

Geographic Context:

• Wheaton is a suburb of Chicago, offering a mix of urban and suburban living
• Close proximity to major cities, cultural attractions, and outdoor recreation
• Diverse and vibrant Christian community

Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The fully remote work arrangement allows for flexibility and a better work-life balance, while occasional travel may be required for meetings and events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing
• Background check and reference check (if applicable)

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation
• Communication and collaboration skills
• Understanding of the Christian creator space and cultural trends

Application Tips:

• Tailor your resume and cover letter to highlight your experience with multimedia marketing, audience growth, and the Christian creator space
• Provide specific examples of your achievements in driving audience engagement and growth
• Demonstrate your understanding of Christianity Today's mission and values

ATS Keywords: Multimedia strategy, audience growth, social media strategy, podcasting, data analysis, collaboration, influencer management, cultural awareness, content creation, strategic thinking, communication skills, trend monitoring, optimization, creativity, self-motivation, results orientation, spiritual maturity

ASSUMPTION: The application process may vary, and additional steps or assessments may be included based on the organization's needs.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, social media analytics)
• Project management tools (e.g., Asana, Trello)
• Content creation and editing tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies and be willing to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Beautiful Orthodoxy
• Excellence
• Integrity
• Collaboration
• Stewardship

Work Style:

• Data-driven and strategic
• Collaborative and team-oriented
• Adaptable and responsive to change
• Mission-focused and results-oriented

Self-Assessment Questions:

• Do you have a strong understanding of the Christian creator space and cultural trends?
• Are you comfortable working in a fully remote environment with some travel required?
• Do you have a proven track record of driving audience growth and engagement through multimedia marketing strategies?
• Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: The ideal candidate will align with Christianity Today's mission, values, and work style, demonstrating a strong commitment to the organization's goals and objectives.

⚠️ Potential Challenges

• Balancing the demands of a fully remote work environment with occasional travel
• Keeping up with the fast-paced and ever-changing media landscape
• Managing multiple projects and priorities simultaneously
• Adapting to a mission-driven organization with a strong focus on faith-based values

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic and mission-driven environment.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or a Digital Marketing Manager with a focus on multimedia platforms and audience development
• Unlike other roles, this position requires a strong understanding of the Christian creator space and cultural trends
• Career path may include progression to a senior marketing role or leadership position within the organization

ASSUMPTION: The ideal candidate will have experience in similar roles and be able to leverage their skills and knowledge to succeed in this position.

📝 Sample Projects

• Developing and executing a multimedia marketing strategy to drive audience growth and engagement for a new podcast series
• Analyzing social media trends and adjusting content strategies to optimize performance and reach
• Managing influencer relationships to expand the organization's reach and increase brand awareness

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their achievements in driving audience engagement and growth.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other teams within the organization?
• What are the most significant challenges facing the media platforms, and how can this role address them?
• How does Christianity Today support the professional growth and development of its employees?
• What is the organization's approach to work-life balance, especially for remote employees?

ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions that demonstrate their interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with multimedia marketing, audience growth, and the Christian creator space
• Provide specific examples of your achievements in driving audience engagement and growth
• Demonstrate your understanding of Christianity Today's mission and values
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.