Director, Media Marketing Solutions (18 Month Contract)

📌 Core Information 🔹 Job Title: Director, Media Marketing Solutions (18 Month Contract) 🔹 Company: Cineplex 🔹 Location: Toronto, Ontario, Canada 🔹 Job Type: Full-Time, Contract (18 months) 🔹 Category: Marketing, Media 🔹 Date Posted: May 12, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: On-site (Home Office 1303 Yonge St, Toronto) 🚀 Job Overview 🌟 This role involves strategic leadership in developing and executing impactful marketing campaigns, sales enablement tools, and client programs for Cineplex Media's Cinema and Digital Out-of-Home (DOOH) advertising networks. 🌟 The Director will collaborate cross-functionally with Sales, Research & Insights, Creative Services, and Media Operations to deliver standout collateral, data-driven proposals, and turnkey programs that bring our platforms to life for advertisers. 🌟 A passion for insights, storytelling, and innovation is key to shaping how clients understand and leverage our unique, attention-driven environments. ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the media landscape, particularly premium video and DOOH advertising solutions. 📋 Key Responsibilities ✅ Strategic Leadership: Develop and execute integrated B2B marketing strategies that position Cineplex Media as a leader in Cinema and DOOH advertising. ✅ Sales Enablement: Create persuasive sales materials, presentations, case studies, and marketing content that communicate the value of our media platforms. ✅ Client Solutions: Oversee the Client Solutions strategy, delivering engaging, results-driven media programs, brand activations, and sponsorship initiatives. ✅ Cross-Functional Collaboration: Work with various teams to build data-driven, client-centric proposals aligned with advertiser objectives. ✅ Team Management: Provide hands-on leadership and mentorship to the Marketing Solutions team, fostering a culture of creativity, excellence, and collaboration. ✅ Content Strategy: Drive content strategy and brand storytelling for key client engagements, industry events, and thought leadership initiatives. ✅ Market Positioning: Partner with senior leadership to shape go-to-market narratives that reinforce Cineplex Media’s unique market position. ASSUMPTION: This role requires strong leadership, collaboration, and communication skills to effectively work with various teams and stakeholders. 🎯 Required Qualifications Education: - Bachelor's or college degree in Marketing, Communications, Media, Business, or a related field. Experience: - 8+ years of experience in B2B marketing, media, advertising, or a closely related industry. - 3+ years of proven leadership experience managing marketing, sales enablement, or client solutions teams. Required Skills: - Deep understanding of the media landscape, particularly premium video and DOOH advertising solutions. - Track record of developing and executing multi-platform marketing strategies that drive measurable business outcomes. - Strong grasp of the sales process and the ability to create compelling collateral that supports sales performance and client engagement. - Excellent collaboration skills, with experience working across departments including Sales, Creative, Research, and Operations. - Proficiency with marketing automation platforms, CRM tools, and performance optimization techniques. Preferred Skills: - Additional certifications in B2B marketing or digital media. - Experience with specific marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce, HubSpot CRM). ASSUMPTION: Candidates with experience in the entertainment industry or related fields may have an advantage in understanding Cineplex's unique market position and client base. 💰 Compensation & Benefits Salary Range: Based on industry standards for a Director-level role in Toronto, the estimated salary range is CAD 120,000 - 150,000 per year (pro-rated for the 18-month contract). Benefits: - Comprehensive health and dental benefits package. - Employee Assistance Program. - Retirement Savings Plan with company match. - Employee discounts on movie tickets and concessions. Working Hours: Full-time, Monday to Friday, with occasional evening or weekend work as required. Flexible work arrangements may be considered. ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Cineplex is a leading entertainment company that operates movie theaters, gaming arcades, and food service businesses across Canada. The company's media division, Cineplex Media, specializes in Cinema and Digital Out-of-Home (DOOH) advertising solutions. Company Size: Cineplex is a mid-sized company with approximately 110 employees, providing a supportive and collaborative work environment. Founded: Cineplex was founded in 2001 and has since grown to become one of Canada's largest entertainment companies. Company Description: - Cineplex offers a unique, attention-driven environment for advertisers to connect with audiences. - The company's media division, Cineplex Media, provides innovative advertising solutions across its extensive network of movie theaters and digital out-of-home platforms. - Cineplex is committed to fostering a diverse and inclusive work environment. Company Specialties: - Cinema advertising. - Digital out-of-home (DOOH) advertising. - Integrated marketing solutions. - Event cinema and alternative content distribution. Company Website: www.cineplexusa.com ASSUMPTION: Cineplex's focus on innovation and unique advertising environments makes it an attractive employer for marketing professionals seeking to make an impact in the entertainment industry. 📊 Role Analysis Career Level: This role is a senior-level position, reporting directly to the Executive Director, Media Solutions. Reporting Structure: The Director, Media Marketing Solutions will oversee the Marketing Solutions team and collaborate with various cross-functional teams, including Sales, Research & Insights, Creative Services, and Media Operations. Work Arrangement: This role is on-site, with the primary work location being the Home Office at 1303 Yonge St, Toronto. However, some flexibility may be available for remote work, depending on the candidate's needs and the team's requirements. Growth Opportunities: - Opportunities to shape Cineplex Media's marketing strategy and contribute to the company's growth. - Potential for career advancement within Cineplex's media division or other departments. - Exposure to various aspects of the entertainment industry and its advertising landscape. ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on Cineplex Media's marketing efforts and contribute to the company's continued success. 🌍 Location & Work Environment Office Type: On-site, with a hybrid work arrangement available for the right candidate. Office Location(s): Home Office - 1303 Yonge St, Toronto, Ontario, Canada. Geographic Context: - Toronto is a multicultural city with a vibrant entertainment industry. - The city offers a wide range of amenities, including restaurants, cultural attractions, and recreational facilities. - Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters. Work Schedule: Full-time, Monday to Friday, with occasional evening or weekend work as required. ASSUMPTION: Toronto's diverse cultural scene and vibrant entertainment industry make it an exciting place for marketing professionals to live and work. 💼 Interview & Application Insights Typical Process: 1. Online application and resume submission. 2. Phone or video screening with the HR department. 3. In-depth interviews with the hiring manager and other team members. 4. Final interview with senior leadership. Key Assessment Areas: - Strategic thinking and marketing expertise. - Leadership and team management skills. - Understanding of the media landscape and advertising industry. - Cultural fit and alignment with Cineplex's values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills. - Prepare examples of your marketing campaigns and their outcomes to discuss during the interview. - Research Cineplex's media division and be ready to discuss your ideas for driving growth and innovation. ATS Keywords: B2B Marketing, Media, Advertising, Leadership, Sales Enablement, Client Solutions, Marketing Automation, CRM Tools, Performance Optimization, Storytelling, Brand Strategy, Data-Driven Proposals, Creative Services, Market Positioning, Client Engagement. ASSUMPTION: Cineplex's application process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, with a focus on finding the best fit for the company's needs. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., Marketo, HubSpot). - CRM tools (e.g., Salesforce, HubSpot CRM). - Presentation software (e.g., PowerPoint, Keynote). - Project management tools (e.g., Asana, Trello). - Adobe Creative Suite (e.g., Photoshop, Illustrator) for design tasks. ASSUMPTION: Candidates should be comfortable using marketing automation and CRM tools, as well as other relevant software for their day-to-day tasks. 👔 Cultural Fit Considerations Company Values: - Innovation. - Collaboration. - Excellence. - Accountability. - Integrity. Work Style: - Creative and strategic thinkers. - Strong communicators and collaborators. - Results-driven and proactive. - Adaptable and open to feedback. Self-Assessment Questions: - How do you align with Cineplex's core values, and how have you demonstrated these values in your previous roles? - Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome? - How do you approach collaboration and teamwork, particularly when working with diverse teams or stakeholders? ASSUMPTION: Cineplex places a strong emphasis on cultural fit and values-driven decision-making, ensuring that new hires align with the company's mission and work environment. ⚠️ Potential Challenges - Balancing multiple projects and deadlines while maintaining a high level of quality. - Working with diverse teams and stakeholders, each with their own priorities and expectations. - Adapting to a dynamic and evolving media landscape, with changing client needs and market trends. - Managing a team through a period of growth and change, as Cineplex Media continues to expand its offerings. ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison - Marketing Director (Entertainment Industry): This role focuses on developing and executing marketing strategies for entertainment products or services, with a similar emphasis on creativity, innovation, and collaboration. - Advertising Account Director: This role involves managing client relationships and overseeing the development and execution of advertising campaigns, with a focus on driving client satisfaction and revenue growth. - Media Sales Director: This role is responsible for driving revenue growth through the sale of advertising inventory, with a focus on building and maintaining strong client relationships and understanding the media landscape. ASSUMPTION: While these roles share some similarities with the Director, Media Marketing Solutions role, each has its unique focus and requirements. 📝 Sample Projects - Developing and executing a multi-platform marketing campaign to launch a new DOOH advertising product. - Creating a data-driven proposal to demonstrate the value of Cineplex's cinema advertising network to a potential client. - Managing a team to produce a thought leadership report on the state of the Canadian advertising industry. ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Director, Media Marketing Solutions role. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 90 days? - How does this role contribute to Cineplex Media's overall growth strategy? - What are the most significant challenges facing the media marketing team, and how can this role address them? - How does Cineplex support the professional development and growth of its employees? - What is the company's approach to work-life balance, and how is this role expected to fit into that framework? ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, priorities, and potential for growth. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on strategic thinking, marketing expertise, and leadership. - Prepare examples of your marketing campaigns and their outcomes to discuss during the interview. - Research Cineplex's media division and be ready to discuss your ideas for driving growth and innovation. - Follow up with the hiring manager or HR department after submitting your application to confirm receipt and reiterate your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.