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Director, Media Planning

dentsu
Full-time
On-site
Taipei, Taipei, Taiwan
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Media Planning

πŸ”Ή Company: Dentsu

πŸ”Ή Location: Taipei, Taiwan

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: April 14, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading a team to service clients within the designated department
  • Maintaining client operations and achieving business goals
  • Managing team members' professional growth and career development
  • Overseeing work distribution, participation in pitches, and involvement in company activities

ASSUMPTION: This role requires a balance of strategic thinking, team leadership, and operational management skills. The ideal candidate will have experience in media planning and client management, with a proven track record of achieving business targets.

πŸ“‹ Key Responsibilities

βœ… Lead the team in servicing clients within the designated department

βœ… Maintain client operations and achieve business goals including revenue and customer satisfaction

βœ… Manage the professional growth and career development of team members

βœ… Oversee work distribution, participation in pitches, and involvement in company activities

ASSUMPTION: The role involves a mix of strategic planning, team management, and operational tasks. Successful candidates will be able to balance these responsibilities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 5-10 years of experience in media planning and client management

Required Skills:

  • Proven track record in media planning and client management
  • Strong leadership and team management skills
  • Excellent communication and presentation skills in Chinese
  • Familiarity with media planning tools and platforms

Preferred Skills:

  • Experience in a fast-paced agency environment
  • Fluency in English

ASSUMPTION: Candidates with experience in the advertising industry and a strong understanding of media planning will be well-suited to this role. Fluency in English is preferred but not required.

πŸ’° Compensation & Benefits

Salary Range: NT$1,200,000 - NT$1,800,000 per year (Based on industry standards for a mid-senior level role in Taiwan's advertising industry)

Benefits:

  • Health insurance
  • Retirement benefits
  • Performance bonuses

Working Hours: Full-time, Monday to Friday, with occasional overtime as needed

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level role in Taiwan's advertising industry. Actual compensation may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu is a global advertising and public relations firm, operating in the competitive advertising services industry

Company Size: Dentsu is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and collaboration

Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry

Company Description:

  • Dentsu is a full-service advertising agency, offering a wide range of services including media planning, creative, and digital marketing
  • The company is known for its innovative approach to advertising and its commitment to helping brands connect with consumers in meaningful ways
  • Dentsu is a publicly-traded company, listed on the Tokyo Stock Exchange

Company Specialties:

  • Media planning and buying
  • Creative advertising
  • Digital marketing and social media
  • Public relations and communications

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's large size and global presence offer numerous opportunities for career growth and development. The company's focus on innovation and creativity makes it an attractive choice for advertising professionals.

πŸ“Š Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the department head and oversees a team of media planners

Work Arrangement: On-site, full-time position with occasional overtime as needed

Growth Opportunities:

  • Potential to advance to a management or leadership role within the department
  • Opportunities to work on high-profile client accounts and gain exposure to diverse industries
  • Access to training and development programs to enhance skills and knowledge

ASSUMPTION: This role offers a unique opportunity to lead a team and make a significant impact on the department's success. With Dentsu's large size and global presence, there are ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Taipei, Taiwan

Geographic Context:

  • Taipei is a vibrant, multicultural city with a thriving advertising industry
  • The city offers a high quality of life, with numerous cultural attractions, restaurants, and shopping options
  • Taiwan's strategic location in Asia makes it an ideal base for working with regional clients

Work Schedule: Full-time, Monday to Friday, with occasional overtime as needed

ASSUMPTION: Taipei's vibrant culture and strategic location make it an attractive place to work in the advertising industry. The city offers a high quality of life and numerous opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video interview with the HR department
  • In-person interview with the department head and team members
  • Final interview with the regional director

Key Assessment Areas:

  • Media planning and client management skills
  • Leadership and team management abilities
  • Communication and presentation skills in Chinese
  • Cultural fit with Dentsu's values and work environment

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your media planning work and client management successes
  • Research Dentsu's values and be prepared to discuss how your personal values align with the company's

ATS Keywords: Media Planning, Client Management, Team Leadership, Business Development, Customer Satisfaction, Training, Resource Management, Career Development

ASSUMPTION: Dentsu's application process is designed to assess candidates' skills and cultural fit. By preparing thoroughly and tailoring your application materials to the role, you can increase your chances of success.

πŸ› οΈ Tools & Technologies

  • Media planning software (e.g., MediaMind, Strata, or similar)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, or similar)
  • Presentation software (e.g., Keynote, PowerPoint)

ASSUMPTION: Familiarity with industry-standard media planning software and project management tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Client-centricity

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Results-driven and accountable
  • Adaptable and open to change

Self-Assessment Questions:

  • How do your personal values align with Dentsu's company values?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • How do you approach challenges and setbacks in your work?

ASSUMPTION: Dentsu's company culture values innovation, collaboration, and a client-centric approach. Candidates who are adaptable, results-driven, and comfortable working in a fast-paced environment will be well-suited to the company's work style.

⚠️ Potential Challenges

  • Managing a team with diverse skills and experience levels
  • Balancing the demands of multiple clients and projects
  • Adapting to a fast-paced, dynamic work environment
  • Occasional overtime and tight deadlines

ASSUMPTION: This role presents unique challenges that require strong leadership, communication, and time management skills. Successful candidates will be able to balance multiple priorities and adapt to a fast-paced work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other media planning roles, this position offers the opportunity to lead a team and make a significant impact on the department's success
  • In the competitive advertising services industry, Dentsu's global presence and innovative approach to advertising set it apart from other agencies
  • Career paths in media planning can lead to management, leadership, or specialized roles within the industry

ASSUMPTION: This role offers unique opportunities for career growth and development within the advertising industry. Dentsu's global presence and innovative approach to advertising make it an attractive choice for media planning professionals.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive media planning strategy for a major client
  • Managing a team to execute a large-scale media campaign, including planning, buying, and optimization
  • Conducting market research and analysis to inform media planning decisions and strategies

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that candidates can expect to face in this role. Successful candidates will be able to demonstrate their ability to manage complex projects and make data-driven decisions.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the department in the coming year, and how can this role help address them?
  • How does this role fit into the department's long-term strategy and goals?
  • What opportunities are there for professional development and growth within the department?
  • How does Dentsu support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These interview questions are designed to help candidates assess the fit of the role and the company with their personal and professional goals. By asking thoughtful questions, candidates can demonstrate their interest in the role and gain valuable insights into the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: https://dentsuaegis.wd3.myworkdayjobs.com/DAN_GLOBAL/job/Taipei/Director--Media-Planning_R1090331
  • Tailor your resume and cover letter to highlight your relevant experience and skills in media planning and client management
  • Prepare examples of your media planning work and client management successes to discuss during the interview
  • Research Dentsu's values and be prepared to discuss how your personal values align with the company's
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.