📌 Core Information
🔹 Job Title: Director - Middle Eastern Marketing
🔹 Company: Wynn Resorts
🔹 Location: Las Vegas, Nevada, United States
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining customer relationships with Middle Eastern players
- Creating and implementing marketing strategies tailored to Middle Eastern cultures
- Analyzing market potential and competitor activities in the Middle East
- Managing complimentary expenses to ensure profitability
- Traveling to domestic and international destinations for marketing trips
ASSUMPTION: This role requires a high level of cultural understanding and language proficiency to effectively engage with Middle Eastern players.
📋 Key Responsibilities
✅ Identify and attract international and domestic ethnic customers through cultural development
✅ Analyze the marketing potential of Middle Eastern cultures and create a marketing strategy
✅ Provide clear goals and objectives for business plans to cultivate new business and grow existing business from Middle Eastern countries
✅ Evaluate player credit worthiness to determine which promotions to offer customers
✅ Identify a segment of players to market and create appropriate promotional programs considering the probability of repeat business
✅ Create strategies to counter competitors' advertising approaches and increase market share
✅ Manage complimentary expenses to ensure revenue margins meet profitability guidelines
ASSUMPTION: This role involves a significant amount of travel and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor of Science in Business, Marketing, International Marketing, or Management
Experience: A minimum of two years' experience in Casino operations, specifically in international Player Development
Required Skills:
- Fluency in English and a Middle Eastern language, preferably Arabic
- Advanced knowledge of Middle Eastern culture and customs
- Ability to understand, identify, and bridge cultural differences between international casino guests and Wynn Las Vegas
- Proficiency in Microsoft Outlook, Word, and Excel
- Excellent organizational, interpersonal, and administrative skills, with excellent attention to detail
- Tact, diplomacy, and judgment when handling sensitive information
- Ability to work dynamically in a fast-paced environment and meet deadlines
- Polished presentation and excellent communication skills
- Willingness to work beyond the boundaries of an average workday
Preferred Skills:
- Exposure to sensitive information and the ability to use considerable tact, diplomacy, and judgment
- Ability to think dynamically and work proficiently with deadlines
ASSUMPTION: Given the specific cultural requirements of this role, candidates with relevant international experience or language proficiency in multiple Middle Eastern languages may have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a mid-level marketing director in the hospitality industry in Las Vegas)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on hotel stays, dining, and entertainment
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time (40 hours per week), with the possibility of extended hours or weekend work due to travel and event requirements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Wynn Resorts operates luxury resorts and casinos in Las Vegas, Boston, Macau, and Cotai.
Company Size: 10,001+ employees. As a large organization, Wynn Resorts offers extensive resources and opportunities for career growth.
Founded: 2000. Wynn Resorts was founded by Steve Wynn and has since grown into a global hospitality leader.
Company Description:
- Wynn Resorts is traded on the Nasdaq Global Select Market under the ticker symbol WYNN and is part of the S&P 500 Index.
- Wynn Resorts holds more Forbes Travel Guide Five Stars than any other independent hotel company in the world.
- The company is committed to providing exceptional customer service and creating unforgettable experiences for its guests.
Company Specialties:
- Luxury hotel and casino operations
- Fine dining and entertainment
- High-end retail shopping
- Convention and meeting spaces
Company Website: http://wynnresorts.com/
ASSUMPTION: Working at Wynn Resorts offers opportunities to engage with a diverse international clientele and contribute to the company's reputation for excellence in the hospitality industry.
📊 Role Analysis
Career Level: Mid-level. This role reports directly to the Senior Vice President of Marketing and has the potential for growth into a senior-level position.
Reporting Structure: This role reports to the Senior Vice President of Marketing and may oversee junior marketing associates or coordinators.
Work Arrangement: On-site, with frequent travel to domestic and international destinations for marketing trips.
Growth Opportunities:
- Progression into a senior-level marketing role within the company
- Expanding responsibilities to include additional regions or markets
- Developing expertise in international marketing and player development
ASSUMPTION: This role offers opportunities for career growth within the company, as well as the chance to develop specialized knowledge in international marketing and player development.
🌍 Location & Work Environment
Office Type: Upscale, luxury resort and casino environment
Office Location(s): Las Vegas, Nevada, United States
Geographic Context:
- Las Vegas is a major tourist destination with a diverse international population
- The city offers a wide range of cultural, entertainment, and recreational opportunities
- Las Vegas has a desert climate with hot summers and mild winters
Work Schedule: Full-time, with the possibility of extended hours or weekend work due to travel and event requirements
ASSUMPTION: Working in Las Vegas offers unique opportunities to engage with a diverse international clientele and contribute to the city's vibrant hospitality industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess language proficiency and cultural understanding
- In-person or video interview with the hiring manager and/or other department heads
- Case study or presentation to demonstrate marketing strategy and analytical skills
- Background check and reference checks
Key Assessment Areas:
- Language proficiency in English and a Middle Eastern language
- Cultural understanding and sensitivity
- Marketing strategy and analytical skills
- Presentation and communication skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Highlight relevant international experience and language proficiency in your resume
- Tailor your cover letter to emphasize your understanding of Middle Eastern cultures and your ability to engage with international players
- Prepare a case study or presentation demonstrating your marketing strategy and analytical skills
- Follow up with the hiring manager after your interview to express your interest in the position
ATS Keywords: Player Development, Marketing Strategy, Cultural Understanding, Customer Relationship Management, Promotional Programs, Market Analysis, Competitor Advertising, Profitability Guidelines, Travel Requirements
ASSUMPTION: Given the specific cultural requirements of this role, candidates with relevant international experience or language proficiency in multiple Middle Eastern languages may have an advantage in the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, Word, Excel)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in industry-standard marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Exceptional Customer Service
- Integrity
- Teamwork
- Innovation
- Respect
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on excellence
Self-Assessment Questions:
- How do you demonstrate cultural sensitivity and understanding in your work?
- How have you successfully engaged with international clients or customers in the past?
- How do you balance the need for innovation with the importance of maintaining high standards of customer service?
ASSUMPTION: Candidates who demonstrate a strong understanding of Wynn Resorts' company values and a compatible work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing the cultural differences between international casino guests and Wynn Las Vegas
- Balancing the need for innovation with the importance of maintaining high standards of customer service
- Meeting tight deadlines and managing multiple projects simultaneously
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: Candidates who are adaptable, resourceful, and able to thrive in a fast-paced environment will be well-suited to this role.
📈 Similar Roles Comparison
- This role is similar to other marketing director positions in the hospitality industry, but with a specific focus on international player development and cultural understanding
- Compared to other marketing roles, this position requires a higher level of language proficiency and cultural sensitivity
- Career progression in this role may involve expanding responsibilities to include additional regions or markets, or moving into a senior-level marketing position
ASSUMPTION: Candidates with experience in international marketing or player development may find this role to be a good fit, but should be prepared for the unique cultural requirements and travel demands of the position.
📝 Sample Projects
- Developing a marketing strategy to engage with a specific Middle Eastern culture or region
- Analyzing competitor advertising approaches and creating counter-strategies to increase market share
- Evaluating player credit worthiness and creating promotional programs to maximize repeat business
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, and provide insight into the types of tasks and initiatives that the successful candidate will be expected to undertake.
❓ Key Questions to Ask During Interview
- How does Wynn Resorts support employees in developing their cultural understanding and language proficiency?
- What opportunities are there for career growth and development within the company?
- How does the company balance the need for innovation with the importance of maintaining high standards of customer service?
- What is the typical travel requirement for this role, and how is it managed?
- How does the company support employees in managing the cultural differences between international casino guests and Wynn Las Vegas?
ASSUMPTION: Asking these questions will help candidates better understand the company culture, expectations, and opportunities for growth in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant international experience and language proficiency
- Write a cover letter that emphasizes your understanding of Middle Eastern cultures and your ability to engage with international players
- Prepare a case study or presentation demonstrating your marketing strategy and analytical skills
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
