📌 Core Information
🔹 Job Title: Director - Middle Eastern Marketing
🔹 Company: Wynn Resorts
🔹 Location: Las Vegas, Nevada, United States
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Player identification and development for Middle Eastern countries
- Creating and maintaining customer relationships through cultural understanding
- Developing marketing strategies to attract and retain international and domestic ethnic customers
- Evaluating player credit worthiness and creating promotional programs
- Countering competitors' advertising approaches to increase market share
- Managing complimentary expenses to meet profitability guidelines
ASSUMPTION: This role requires a high level of cultural competency and international experience to effectively attract and retain Middle Eastern players.
📋 Key Responsibilities
✅ Identifies and attracts international and domestic ethnic customers through cultural development
✅ Analyzes the marketing potential of Middle Eastern cultures and creates a marketing strategy
✅ Provides clear goals and objectives for business plan to cultivate new business and grow existing business from Middle Eastern countries
✅ Responsible for evaluating player credit worthiness to determine which promotions we offer customers
✅ Identifies a segment of players to market and creates appropriate promotional programs considering the probability of repeat business taking into consideration cultural differences
✅ Creates strategies to counter competitors' advertising approach and increase the company's market share
✅ Candidate should have an understanding of our customer base and cultures through the experience of living in several countries represented by the department
✅ Travels is required to conduct marketing trips to domestic and international destinations
✅ Manages complimentary expenses to ensure the revenue margin meets our profitability guidelines
ASSUMPTION: This role involves frequent travel and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor of Science in Business, Marketing, International Marketing, or Management
Experience: A minimum of two years' experience in casino operations, specifically in international Player Development
Required Skills:
- Fluency in two languages plus English (acceptable languages: Armenian, Hebrew, Arabic, Greek, Turkish, French, or Farsi)
- Advanced knowledge of Middle Eastern culture and customs
- Ability to understand, identify, and bridge cultural differences between international casino guests and Wynn Las Vegas casino and resort
- Proficiency in Microsoft Outlook, Word, and Excel
- Outstanding organizational, interpersonal, and administrative skills, with excellent attention to detail
- Exposure to sensitive information and ability to use considerable tact, diplomacy, and judgment
- Ability to work in a fast-paced environment and think dynamically
- Polished presentation and excellent communication skills
- Willingness to work beyond the boundaries of an average workday
- Ability to work proficiently with deadlines
- Positive, "whatever it takes" attitude
Preferred Skills:
- Previous experience in a similar role within the hospitality industry
- Fluency in additional languages
ASSUMPTION: Given the international nature of this role, candidates with diverse language skills and cultural understanding will be highly competitive.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director-level role in the hospitality industry in Las Vegas)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts at Wynn Resorts properties
- Professional development opportunities
Working Hours: Full-time, with a flexible schedule that may include evenings, weekends, and holidays, as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on luxury resorts and casinos
Company Size: 10,001+ employees, offering extensive resources and opportunities for career growth
Founded: 2005, with a history of innovation and excellence in the hospitality industry
Company Description:
- Wynn Resorts is a publicly traded company (NASDAQ: WYNN) that owns and operates luxury resorts and casinos worldwide
- Known for its commitment to exceptional customer service and high-quality amenities
- Emphasizes teamwork, innovation, and continuous improvement
Company Specialties:
- Luxury hotel and casino operations
- Fine dining and entertainment
- Gaming and sports betting
- Convention and meeting spaces
Company Website: Wynn Resorts
ASSUMPTION: Wynn Resorts' focus on luxury and exceptional customer service makes it an attractive employer for professionals seeking a high-end hospitality experience.
📊 Role Analysis
Career Level: Director, with potential for growth into executive-level positions
Reporting Structure: Reports directly to the Senior Vice President of Player Development
Work Arrangement: On-site, with frequent travel to domestic and international destinations
Growth Opportunities:
- Advancement to executive-level positions within the Player Development department
- Expansion into other departments, such as Gaming Operations or Marketing
- Opportunities to work at Wynn Resorts' international properties in Macau and Cotai
ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to advance within the company.
🌍 Location & Work Environment
Office Type: Upscale, luxurious casino resort
Office Location(s): 3131 S Las Vegas Blvd, Las Vegas, NV 89109, United States
Geographic Context:
- Las Vegas is a major tourist destination, offering a vibrant and dynamic work environment
- The city is known for its diverse culture, with a significant Middle Eastern population
- Las Vegas offers a variety of entertainment, dining, and recreational opportunities
Work Schedule: Full-time, with a flexible schedule that may include evenings, weekends, and holidays, as needed
ASSUMPTION: The fast-paced and dynamic work environment of a Las Vegas casino resort may appeal to candidates who thrive in high-energy settings.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person interview with the hiring manager and other department members
- Final interview with the Senior Vice President of Player Development
Key Assessment Areas:
- Cultural competency and language skills
- Marketing and strategic planning abilities
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant international experience and language skills in your resume
- Tailor your cover letter to emphasize your understanding of Middle Eastern cultures and your ability to attract and retain international players
- Prepare examples of successful marketing campaigns or strategies you've developed in previous roles
ATS Keywords: Player Development, Middle Eastern Marketing, Cultural Understanding, Customer Relationship Management, Promotional Programs, Market Analysis, Communication Skills, Organizational Skills, Interpersonal Skills, Attention to Detail, Dynamic Thinking, Presentation Skills, Multi-lingual, Casino Operations, Cultural Differences, Profitability Management
ASSUMPTION: Given the competitive nature of the hospitality industry, applicants should emphasize their unique qualifications and experiences in their application materials.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, Word, Excel)
- Customer Relationship Management (CRM) software
- Data analysis and reporting tools
- Presentation software (e.g., PowerPoint)
ASSUMPTION: Familiarity with industry-specific software and tools may be beneficial but is not always required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Exceptional Customer Service
- Teamwork
- Innovation
- Continuous Improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and goal-focused
Self-Assessment Questions:
- How have you demonstrated your ability to understand and bridge cultural differences in previous roles?
- Can you provide an example of a successful marketing campaign you've developed for a diverse audience?
- How do you handle working in a fast-paced, high-pressure environment?
ASSUMPTION: Candidates who align with Wynn Resorts' core values and thrive in fast-paced environments will be well-suited to this role.
⚠️ Potential Challenges
- Managing the demands of frequent travel and a flexible work schedule
- Adapting to the fast-paced and high-pressure work environment of a Las Vegas casino resort
- Navigating cultural differences and language barriers when communicating with international players
- Balancing the need to attract new players with the responsibility to maintain profitability
ASSUMPTION: Successful candidates will be able to manage these challenges effectively and contribute to the overall success of the Player Development department.
📈 Similar Roles Comparison
- This role is unique within Wynn Resorts, focusing specifically on Middle Eastern marketing and player development
- Similar roles in other hospitality companies may have a broader focus on international marketing or player development
- Career paths for this role may include advancement to executive-level positions within the Player Development department or expansion into other departments
ASSUMPTION: Applicants should research similar roles in the hospitality industry to better understand the unique aspects of this position and its potential career growth opportunities.
📝 Sample Projects
- Developing a targeted marketing campaign to attract Middle Eastern players to Wynn Las Vegas
- Analyzing market trends and competitor activities in the Middle Eastern gaming industry
- Creating and implementing promotional programs to retain existing Middle Eastern players
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not be exhaustive or representative of all duties performed.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Player Development department in the Middle Eastern market?
- How does Wynn Resorts differentiate itself from competitors in the Middle Eastern gaming industry?
- What opportunities are there for professional growth and development within the Player Development department?
- How does the company support employees who are required to travel frequently for their roles?
- What is the company's approach to fostering a diverse and inclusive work environment?
ASSUMPTION: These interview questions are designed to provide insight into the specific aspects of this role and the company culture, allowing candidates to make informed decisions about their application and potential employment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant international experience and language skills
- Write a cover letter that emphasizes your understanding of Middle Eastern cultures and your ability to attract and retain international players
- Prepare examples of successful marketing campaigns or strategies you've developed in previous roles
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
