📌 Core Information
🔹 Job Title: Director, North America Regional Marketing
🔹 Company: Mimecast
🔹 Location: Lexington, Massachusetts, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Computer and Network Security
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Overseeing integrated marketing campaigns across North America to drive pipeline generation and revenue growth
- Collaborating with North America sales teams and acting as a trusted advisor to sales leadership
- Leading and mentoring a team of regional marketing managers to achieve revenue goals in the US, Canada, and Mexico
- Partnering with global marketing teams and BDR/SDR leadership on campaigns, content, digital, and product marketing initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the cybersecurity market and Mimecast solutions.
📋 Key Responsibilities
✅ Develop, own, and execute comprehensive regional marketing strategies aligned with revenue targets and business objectives across the United States, Canada, and Mexico
✅ Collaborate with the Growth Marketing team to plan and execute integrated North America campaigns aligned with global initiatives and high-priority markets
✅ Deliver exceptional customer experiences and achieve pipeline targets through flawless execution of Mimecast-hosted events, key industry conferences, and regional roadshows
✅ Develop and implement an Account-Based Marketing (ABM) strategy to support Target Account Sales efforts by engaging key accounts and buyers with personalized memorable campaigns
✅ Manage and monitor pipeline creation and follow-up of Qualified Accounts from Marketing to Business Development Representatives (BDRs) and Sales teams to achieve pipeline and revenue targets
✅ Drive growth by developing and executing joint go-to-market (GTM) plans with strategic channel partners and technical alliance partners
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA preferred
Experience: 10+ years of B2B marketing experience, with at least 5 years in cybersecurity or enterprise software
Required Skills:
- Proven track record of driving pipeline and revenue growth through field marketing programs
- Passion for working with sales teams and ability to influence others cross-functionally
- Comfortable with day-to-day execution and longer-term planning
- Experience with marketing automation platforms (Marketo, Eloqua) and CRM systems (Salesforce)
- Experience leading teams of 7+ marketing professionals
- Willing to travel 30% of the time
- Strong understanding of enterprise security solutions and buyer personas
- Deep understanding of the cybersecurity landscape and competitive dynamic
Preferred Skills:
- Experience with ABM strategies and tools
- Fluency in Spanish or French
ASSUMPTION: Candidates with experience in marketing within the cybersecurity industry and familiarity with Mimecast solutions will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Estimated based on industry standards for a Director-level role in the cybersecurity industry in the Boston area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and events
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mimecast operates in the competitive cybersecurity industry, focusing on email security, email continuity, and email archiving, as well as services for Microsoft Office 365, web security, cyber resilience, awareness training, and human risk management.
Company Size: Mimecast has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Mimecast was founded in 2003 and is headquartered in London, England, with offices worldwide.
Company Description:
- Mimecast is transforming the way businesses manage and secure human risk with its AI-powered, API-enabled connected human risk platform
- The platform enhances visibility, provides strategic insight, safeguards critical data, and actively engages employees in reducing risk and enhancing productivity
- More than 42,000 businesses worldwide trust Mimecast to help them keep ahead of the ever-evolving threat landscape
Company Specialties:
- Email Security
- Email Continuity
- Email Archiving
- Services for Microsoft Office 365
- Web Security
- Cyber Resilience
- Awareness Training
- Human Risk Management
Company Website: https://www.mimecast.com/
ASSUMPTION: Mimecast's focus on human risk management and its global presence provide unique opportunities for the right candidate.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the VP of Integrated Marketing and overseeing a team of regional marketing managers.
Reporting Structure: The Director will report to the VP of Integrated Marketing and manage a team of regional marketing managers.
Work Arrangement: This role requires on-site work at the Lexington, Massachusetts office with up to 30% travel for events and client meetings.
Growth Opportunities:
- Potential career progression into a VP or C-level role within marketing or a related function
- Expanding the team and mentoring junior marketing professionals
- Gaining experience in global marketing and working with cross-functional teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Mimecast's marketing efforts and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Mimecast's Lexington, Massachusetts office is a modern, collaborative workspace with amenities designed to support productivity and employee well-being.
Office Location(s): 191 Spring St, Lexington, Massachusetts 02421, United States
Geographic Context:
- The Lexington office is located in the Greater Boston area, providing easy access to major highways, public transportation, and numerous amenities.
- The area offers a mix of urban and suburban living options, with a variety of neighborhoods, schools, and recreational activities.
- Lexington is known for its high-quality public schools and family-friendly atmosphere.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and events. The role may require occasional travel and working outside of standard business hours to support events and client needs.
ASSUMPTION: The Lexington office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Case study or presentation preparation and presentation to the marketing leadership team
- Final interview with the VP of Integrated Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Understanding of the cybersecurity market and Mimecast solutions
- Ability to collaborate effectively with cross-functional teams
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Mimecast's products, services, and competitors to demonstrate your understanding of the cybersecurity landscape
ATS Keywords: Regional Marketing, North America, Pipeline Generation, Revenue Growth, Field Marketing, Sales Collaboration, Marketing Automation, CRM Systems, Team Leadership, Account-Based Marketing, Customer Experience, Go-To-Market Strategies, Campaign Management, Metrics Reporting, Market Expansion
ASSUMPTION: Mimecast's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Microsoft Office Suite
- Google Workspace
- Event management platforms (e.g., Cvent, Bizzabo)
- ABM platforms (e.g., Engagio, Demandbase)
ASSUMPTION: Familiarity with marketing automation platforms, CRM systems, and event management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Resilient
Work Style:
- Dynamic and fast-paced
- Results-driven and data-informed
- Team-oriented and collaborative
- Adaptable and resilient
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable managing multiple projects simultaneously?
- Are you passionate about driving revenue growth and pipeline generation through strategic marketing initiatives?
- Do you have strong leadership skills and the ability to mentor and develop junior marketing professionals?
- Are you comfortable working with sales teams and acting as a trusted advisor to sales leadership?
- Do you have a deep understanding of the cybersecurity market and Mimecast solutions?
ASSUMPTION: Mimecast values candidates who are passionate about driving results, collaborative, and adaptable to the company's dynamic and fast-paced environment.
⚠️ Potential Challenges
- Managing a team remotely and ensuring their professional development and engagement
- Balancing strategic planning and hands-on execution in a fast-paced environment
- Keeping up with the ever-evolving threat landscape and adjusting marketing strategies accordingly
- Meeting revenue targets and pipeline generation goals in a competitive market
- Managing a significant workload and prioritizing tasks effectively
ASSUMPTION: These challenges require strong leadership, organizational, and time management skills, as well as the ability to adapt to changing priorities and market conditions.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position offers a broader scope of responsibilities, including global campaign collaboration, customer experiences, and account-based marketing strategies
- In the cybersecurity industry, Mimecast's focus on human risk management sets it apart from competitors, providing unique opportunities for marketing professionals
- Career progression in this role may involve expanding the team, mentoring junior marketing professionals, or transitioning into a VP or C-level role within marketing or a related function
ASSUMPTION: Understanding the unique aspects of this role and Mimecast's focus on human risk management is essential for candidates to determine if this opportunity aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a comprehensive regional marketing strategy for a new product launch, including event planning, targeted campaigns, and sales enablement materials
- Collaborating with global marketing teams to plan and execute integrated North America campaigns, including event management, content creation, and digital marketing initiatives
- Implementing an account-based marketing strategy to support Target Account Sales efforts, including personalized campaigns, targeted account selection, and engagement metrics tracking
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the Director of Regional Marketing role at Mimecast.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within the organization?
- How does Mimecast support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Mimecast measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision about your candidacy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Mimecast's products, services, and competitors to demonstrate your understanding of the cybersecurity landscape
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
