Director of Account Based Marketing (ABM)

📌 Core Information - Job Title: Director of Account Based Marketing (ABM) - Company: Smartly - Location: Chicago, IL, United States - Job Type: Hybrid (On-site & Remote) - Category: Marketing - Date Posted: April 10, 2025 - Experience Level: 10+ years (with 3+ years in ABM) 🚀 Job Overview Key aspects of this role include: - Leading ABM efforts to identify market growth opportunities - Designing and implementing scalable ABM programs - Collaborating with cross-functional teams to build integrated campaigns - Leveraging AI to enhance programs and drive high ROI - Managing budgets and building a best-in-class ABM practice ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams. 📋 Key Responsibilities ✅ Strategic Planning & Execution: - Design and implement scalable ABM programs in collaboration with sales leadership and the VP of Growth Marketing - Build programs around ABM 1:1, 1:Few, and 1:Many, targeting key accounts with tailored, integrated campaigns ✅ AI & Tool Management: - Own and optimize 6Sense for wide-scale adoption across sales and marketing teams - Leverage AI to enhance programs, including content creation and website optimization ✅ Cross-Functional Collaboration: - Partner with SDRs to translate growth marketing campaigns into account-specific outreach - Work with content marketing to inform content strategy, develop campaign-specific messaging, and align demand generation programs with ongoing copywriting initiatives ✅ Campaign Support & Optimization: - Oversee the development of supporting materials for campaigns, such as landing pages, direct mailers, and custom gifting - Deliver world-class reporting and analytics to demonstrate the impact of ABM programs on revenue and ROI ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 10+ years of B2B marketing experience in tech companies, with at least 3 years of proven experience running ABM campaigns - Demonstrated experience with 6Sense, Demandbase, or Terminus Required Skills: - Strong analytical skills to gather key business/user insights and apply data-driven metrics to drive campaigns - Excellent communication and collaboration skills when working with internal teams and cross-functional partners - Experience planning and implementing multi-touch campaigns, including off-to-on and on-to-offline campaigns, nurture programs, and various types of paid acquisition programs Preferred Skills: - Experience with AI-powered marketing tools and platforms - Familiarity with the advertising technology industry ASSUMPTION: Candidates with a proven track record in B2B marketing and ABM will be most successful in this role. 💰 Compensation & Benefits Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director of ABM role in Chicago) Benefits: - Five weeks paid time off (PTO) - 11 company-paid holidays - Unlimited sick days - Generous healthcare packages and mental health benefits - Monthly wellness benefit and learning reimbursement opportunities - 401K plus matching and equity grants for all new Smartlies - Volunteer time off days and company donation matching opportunities - Choice of computer (MAC or PC) Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2-3 days on-site per week) ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 501-1,000 employees Founded: 2013 Company Description: - Smartly is an AI-powered advertising technology company transforming ad experiences for brands and their consumers - The company manages creative and media for 700+ brands worldwide and $5B in ad spend across major media platforms - Smartly's end-to-end technology, unmatched access to media platforms, and exceptional customer service help Fortune 500 brands reach and engage consumers and learn what performs best Company Specialties: - Facebook Advertising - Demand Side Platform - Retargeting - Campaign Optimization - Feed-based Ads - Programmatic optimization - Self-service ad management tool - Customizable reporting - Product feed-based ads - Multi-product ads - Dynamic product ads - Online advertising - Performance marketing Company Website: Smartly ASSUMPTION: Smartly's focus on AI and data-driven marketing makes it an attractive choice for candidates interested in cutting-edge technology and innovative advertising strategies. 📊 Role Analysis Career Level: Director-level role reporting directly to the VP of Growth Marketing Reporting Structure: This role does not have direct reports but will collaborate with cross-functional teams, including sales, event marketing, paid media, and SDRs Work Arrangement: Hybrid (2-3 days on-site per week, with the remainder of the workweek remote) Growth Opportunities: - Potential to expand the ABM team under the candidate's leadership - Opportunities to grow within the marketing organization as the company continues to scale ASSUMPTION: This role offers significant growth potential for the right candidate, as Smartly continues to expand its global marketing team. 🌍 Location & Work Environment Office Type: Hybrid (onsite & remote) Office Location(s): - Elielinaukio 2G, Helsinki, FI - Schiffbauerdamm 12, Berlin, 10117, DE - 11 Hill’s Place, West End House, London, England W1F 7SE, GB - 101 Greenwich St, 24th Floor, New York, NY 10006, US - 300 Montgomery St, Suite 200, San Francisco, California 94104, US - One Raffles Place 34-03, Singapore, Singapore 048616, SG - 350 N LaSalle Street, Suite 400, Chicago, Illinois 60654, US Geographic Context: - Chicago, IL, United States: A major city with a diverse economy, offering numerous cultural attractions and a vibrant tech industry Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2-3 days on-site per week) ASSUMPTION: The hybrid work arrangement allows for flexibility while fostering collaboration and team-building among the marketing team. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager 2. In-depth interview with the VP of Growth Marketing 3. Final interview with the CEO or another senior leader Key Assessment Areas: - Strategic thinking and problem-solving skills - Analytical skills and data-driven decision-making - Communication and collaboration skills - Experience with ABM and relevant tools Application Tips: 1. Tailor your resume and cover letter to highlight your ABM experience and relevant skills 2. Prepare examples of successful ABM campaigns you've led or contributed to 3. Research Smartly's company culture and be ready to discuss how your values align with theirs ATS Keywords: Account Based Marketing, ABM, B2B Marketing, Campaign Management, Sales Collaboration, Analytical Skills, Communication Skills, Content Strategy, Data Driven Metrics, Multi-Touch Campaigns, SaaS Products, 6Sense, Demandbase, Terminus, Creativity, Lead Generation, Budget Management ASSUMPTION: Applicants should focus on demonstrating their ABM expertise and strategic mindset throughout the application process. 🛠️ Tools & Technologies - 6Sense - Demandbase - Terminus - AI-powered marketing tools and platforms - Microsoft Office Suite - Google Workspace ASSUMPTION: Familiarity with these tools and platforms will be beneficial for candidates applying for this role. 👔 Cultural Fit Considerations Company Values: - Innovation - Collaboration - Customer-centricity - Data-driven decision-making - Continuous learning and improvement Work Style: - Fast-paced and dynamic environment - Strong emphasis on teamwork and cross-functional collaboration - Data-driven and results-oriented approach - Open and inclusive company culture Self-Assessment Questions: 1. How have you demonstrated innovation in your previous ABM campaigns? 2. Can you describe a time when you successfully collaborated with cross-functional teams to achieve a common goal? 3. How do you stay up-to-date with the latest trends and best practices in ABM and marketing technology? ASSUMPTION: Candidates who align with Smartly's company values and work style will be most successful in this role. ⚠️ Potential Challenges 1. Balancing the demands of multiple stakeholders, including sales, marketing, and leadership teams 2. Keeping up with the fast-paced nature of the advertising technology industry 3. Managing a hybrid work arrangement, requiring strong communication and time management skills ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment. 📈 Similar Roles Comparison 1. Director of ABM vs. Senior Manager of ABM: This role requires more strategic thinking, cross-functional collaboration, and budget management than a senior manager role 2. ABM vs. Demand Generation: While both roles focus on driving revenue, ABM is more targeted and account-specific, while demand generation focuses on broader market awareness and lead generation 3. ABM in Advertising Technology vs. Other Industries: ABM in advertising technology requires a strong understanding of marketing technology, data-driven decision-making, and the ability to work with various teams to optimize campaigns and drive results ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from other marketing roles within the industry. 📝 Sample Projects 1. Developing and executing a targeted ABM campaign for a key account in the financial services industry 2. Leveraging AI to optimize website content and improve conversion rates for a retail client 3. Collaborating with sales and product marketing to create tailored messaging and collateral for a series of ABM 1:Few campaigns ASSUMPTION: Candidates should be prepared to discuss their experience with ABM campaigns and how they have leveraged data and technology to drive results. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for Smartly? 2. Can you describe the team structure and how this role will collaborate with other marketing teams? 3. What are the key priorities for this role in the first 30, 60, and 90 days? 4. How does Smartly support the professional development and growth of its marketing team members? 5. What are the most challenging aspects of working in a hybrid environment, and how does Smartly address them? ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and culture. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: Smartly Careers 2. Customize your resume to highlight your ABM experience and relevant skills 3. Write a cover letter explaining your interest in the role and how your background makes you a strong fit 4. Prepare examples of successful ABM campaigns you've led or contributed to 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.