📌 Core Information
🔹 Job Title: Director of Account Based Marketing (ABM)
🔹 Company: Smartly
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading ABM efforts to identify market growth opportunities and drive revenue
- Collaborating with Sales, Event Marketing, Paid Media, and SDRs to build scalable programs
- Designing and executing targeted, region-specific, integrated campaigns for key accounts
- Optimizing 6Sense for wide-scale adoption across Sales and Marketing
- Delivering world-class reporting and analytics to demonstrate ABM impact on revenue
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive growth.
📋 Key Responsibilities
✅ Design scalable ABM programs by partnering with Sales leadership and VP of Growth Marketing to identify focus areas and initiatives that will drive revenue
✅ Build programs around ABM 1:1, 1:Few, and 1:Many, developing and executing targeted, region-specific, integrated campaigns and programs for key accounts, collaborating closely with sales and product marketing
✅ Own and optimize 6Sense for wide-scale adoption across Sales and Marketing, demonstrating creativity by delivering new ways to spark interest within target accounts that stand out from common market approaches
✅ Partner with SDRs to translate growth marketing campaigns into finding appropriate accounts and the content to leverage in outreach
✅ Work with content marketing to help inform content strategy, develop campaign-specific messaging, and align demand generation programs with ongoing copywriting initiatives
✅ Oversee the development of supporting materials needed to make campaigns successful, from landing pages to direct mailers to custom gifting and more to drive impact
✅ Deliver world-class reporting and analytics that show how ABM programs impact revenue and high ROI; define and track metrics, develop dashboards, deliver ad-hoc analysis as needed
✅ Manage budgets, identify new tools, and build a best-in-class ABM practice
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently to achieve results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of B2B marketing experience in tech companies (preferably SaaS products) with at least 3 years of proven experience running ABM campaigns
Required Skills:
- Proven experience with 6Sense, Demandbase, or Terminus
- Understanding of what’s important to multiple buyer personas, including senior decision-makers, and developing tailored messaging and collateral designed to resonate with them
- Strong analytical skills necessary to gather key business/user insights and apply data-driven metrics to drive strong campaigns
- Excellent communication and collaboration skills while working with internal teams and cross-functional partners
- Experience planning and implementing multi-touch campaigns, including off-to-on and on-to-offline campaigns, nurture programs, and various types of paid acquisition programs
Preferred Skills:
- Experience with AI and machine learning tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the advertising technology industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Based on industry standards for a Director of ABM role in London)
Benefits:
- Competitive benefits package
- Flexible working hours
- Hybrid work arrangement (2-3 days on-site per week)
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees (Large enterprise with significant resources and growth opportunities)
Founded: 2013 (Established company with a history of success)
Company Description:
- Smartly is the leading AI-powered advertising technology company transforming ad experiences for brands and their consumers
- Manages creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms
- End-to-end technology, unmatched access to media platforms, and exceptional customer service help Fortune 500 brands reach and engage consumers and learn what performs best
Company Specialties:
- Facebook Advertising
- Demand Side Platform
- Retargeting
- Campaign Optimization
- Feed-based Ads
- Programmatic optimization
- Self-service ad management tool
- Customizable reporting
- Product feed-based ads
- Multi-product ads
- Dynamic product ads
- Online advertising
- Performance marketing
Company Website: Smartly
ASSUMPTION: Smartly's extensive experience and resources in the advertising technology industry make it an attractive employer for marketing professionals seeking growth and development opportunities.
📊 Role Analysis
Career Level: Director (High-level leadership role with significant impact on company growth)
Reporting Structure: Reports directly to the VP of Growth Marketing, with cross-functional collaboration with Sales, Event Marketing, Paid Media, and SDRs
Work Arrangement: Hybrid (2-3 days on-site per week, with flexibility for remote work)
Growth Opportunities:
- Potential to expand the ABM team and take on a management role
- Opportunities to work on high-impact projects and drive significant revenue growth
- Chance to learn and apply AI and machine learning tools to enhance ABM programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 11 Hill’s Place, West End House, London, England W1F 7SE, GB
Geographic Context:
- London is a major global hub for advertising and technology industries
- Central location with easy access to public transportation and amenities
- Vibrant cultural scene and diverse communities
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to cultural attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the VP of Growth Marketing and other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in ABM campaigns
- Demonstrate a strong understanding of the advertising technology industry and Smartly's business
- Showcase your ability to think strategically and drive results
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Account Based Marketing, ABM, B2B Marketing, Strategic Planning, Cross-Functional Collaboration, Data Analysis, Campaign Management, Budget Management, AI, Machine Learning
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for the company's growth goals.
🛠️ Tools & Technologies
- 6Sense
- Demandbase
- Terminus
- AI and machine learning tools
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the advertising technology industry.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Data-driven decision-making
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach strategic planning and execution in a dynamic and fast-paced environment?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay up-to-date with industry trends and new technologies, and how do you apply this knowledge to your work?
ASSUMPTION: Smartly values innovation, collaboration, and data-driven decision-making, and seeks candidates who align with these values and thrive in a dynamic, fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced environment
- Keeping up with industry trends and new technologies in the advertising technology industry
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to changes in the market and company priorities
ASSUMPTION: These challenges are common in high-growth, dynamic environments and require a proactive, adaptable, and strategic mindset to overcome.
📈 Similar Roles Comparison
- Unlike other ABM roles, this position requires a high level of autonomy and strategic thinking to drive growth and impact revenue
- This role offers significant growth potential and the opportunity to work on high-impact projects in a large enterprise with extensive resources
- Career progression may include expanding the ABM team and taking on a management role
ASSUMPTION: This role offers unique opportunities for growth and impact compared to other ABM positions, with a focus on strategic thinking and driving revenue growth.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a key account in the financial services industry
- Optimizing 6Sense for wide-scale adoption across Sales and Marketing, resulting in a 25% increase in engagement with target accounts
- Collaborating with content marketing to inform content strategy and develop campaign-specific messaging, leading to a 30% increase in click-through rates
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and data-driven nature of the ABM Director role at Smartly.
❓ Key Questions to Ask During Interview
- How does Smartly support the growth and development of its employees in this role?
- What are the biggest challenges facing the ABM team in the next 6-12 months, and how can this role help address them?
- How does Smartly measure the success of its ABM programs, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Smartly?
- How does Smartly approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
ASSUMPTION: These questions are designed to assess the company's commitment to employee growth, the challenges and opportunities facing the ABM team, and the company's approach to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
- Prepare for the interview by researching Smartly's business and industry trends, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
